This document summarizes a discussion between organizers working to promote the Affordable Care Act and representatives of ethnic media. The panelists discussed why ethnic media is an important source for reaching communities of color, and shared tips for how organizers can effectively engage with local ethnic outlets, such as getting to know decision-makers, offering Spanish speakers for interviews, and providing ready-made articles that fit the outlet's needs and deadlines. Both organizers and media representatives emphasized the importance of building relationships with ethnic media and learning about each other's perspectives.