Local government – the trusted voice and “champion” of efforts within their community - have always played a key role in successful enrollment efforts for the uninsured. Local government will become even more important as outreach and enrollment become more embedded at the local level. In this session you will hear from local government champions and their partners, with concrete best practices you can incorporate into your programs.

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© 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
All Enrollment is Local:
Sustaining Outreach and Enrollment Work
With Local Government

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Agenda
Presentation Presenter
Agenda Overview &
Introductions
Moderator: Dawn Schluckebier, Senior Associate,
Family Economic Success; National League of
Cities Institute for Youth, Education, and Families
City of Chattanooga & Enroll
America Partnership
-Tyler Yount; Civic Engagement Coordinator;
Office of Mayor Andy Berke/City of Chattanooga
-Jacob Flowers; Tennessee State Director; Enroll
America
City of Dallas and Enroll
America Partnership
-Mr. Jody Hillenbrand; Manager, Child Care
Services Program; City of Dallas
-Mimi Garcia; Texas State Director; Enroll America
Questions from the Moderator
for the Panelists
Moderator Dawn Schluckebier and All Speakers
Q&A with the Audience Lead By Moderator Dawn Schluckebier
Closing Remarks Moderator Dawn Schluckebier

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City of Chattanooga -
Mayor Andy Berke
+
Enroll America
All Enrollment is Local:

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Outreach & Enrollment Goals
City of Chattanooga Goals:
• Institutionalize Enrollment
in City Government
• Promote Health and
Wellness
• Develop a Base of
Volunteers and City Staff
that do effective outreach
to the uninsured
• Get Chattanooga Covered!
Enroll America Goals:
• Foster Cooperative &
Effective Practices
• Providing national
resources that enable
local leaders
• Develop Replicable Models
• Get Chattanooga Covered!

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City of Chattanooga + Enroll America
Partnership Components:
• Planning for Outreach and Enrollment based on Best
Practices
• Utilizing Municipal Resources to Leverage Outreach and
Enrollment
• Training and Consultation
• Tracking and Data
• Tools, Materials, and Resources
Partnership Components

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How Partnership Was Set Up:
• Research and Planning
• Building Relationships
• Input and Feedback
• Building the Team
• Finalizing the Plan
How Partnership Was Set Up
City of Chattanooga + Enroll America

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How We Did It
City of Chattanooga + Enroll America
How We Did It:
• Trained City Staff on Basic Enrollment Info,
Key Messages, and Outreach
• Set up Dropboxes at public locations
• Booked media appearances and trained
ambassadors
• Provided assistance and resources to local
assisters
• Get Covered Data (GCD)
• Media Support
• Uninsured
• Facilities
• In-Kind Supplies
• Hosted Enrollment Events

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Results:
• A total of 282 Commit Cards were collected from uninsured
Chattanoogans
• 1,568 follow-up calls were placed to uninsured people in
Chattanooga resulting in 404 conversations by phone
• 29 appointments for in-person assistance were booked
through the Connector. 31 total calls came into the
statewide Connector Hotline from Chattanooga
Partnership Results
City of Chattanooga + Enroll America

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What Worked:
• Training and empowering a core team of staff
• Invest in 5-10 champions, train them, and deploy them
across departments
• Promoting hotline and connector through earned media and
digital
• Media works - talk radio, evening news, daytime TV
• Train a team of ambassadors
• Investing in volunteers
• Data driven, outreach focused
• Coalition and relationship building
• Work through community partners
What Worked
City of Chattanooga + Enroll America

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What Didn’t Work and Lessons Learned:
• Using dropboxes in some locations
• City facilities might not be the best, focus on high
uninsured areas and places where they go
• Training all departments
• Only focus on key staff that interact with most citizens
• Focus on staff used to outreach first
• Starting at beginning of Enrollment
• Planning should be year-round, not just during Open
Enrollment
• Enrollment events without accompanying media and
outreach
• Build for weeks before an event
What Didn’t Work & Lessons Learned
City of Chattanooga + Enroll America

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City of Dallas
+
Enroll America
All Enrollment is Local:

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City of Dallas Goals:
• Enroll more eligible children
and families into Medicaid
and CHIP through the
National League of Cities
(NLC) Grant campaign
• Use the city’s 50+ years of
experience and expertise in
eligibility, enrollment and the
development of program
specifications as an entity
through established
partnerships
• Expand delivery through WIC
Centers
Outreach & Enrollment Goals
Enroll America Goals:
• Find a way to connect
uninsured clients who utlize
city services to enrollment
services
• Use contact cards
(commitment cards) at WIC
clinics to ID uninsured WIC
families and follow up with
them into appointments

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City of Dallas + Enroll America
Partnership Components
Partnership Components:
• DISD
• MomsRising Organization
• Community Council of Greater Dallas
• Council/Mayor
• Hospitals – Parkland, Children’s
Medical Center
• WIC Locations
• Enroll America
• Jubilee Community Center
• Churches
• Food Pantry
• Policy Department and other City
Departments
• Community Partners

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City of Dallas + Enroll America
How Partnership Was Set Up
How Partnership Was Set Up:
• Coalition Meetings
• One on One Meetings
• MomsRising Delivery Event, Involved,
NLC
• Meet with Council Members
• Working with Community Partners
• WIC Centers
• City’s Inter-department- Police,
Libraries, Rec Centers, West Dallas
Multipurpose Center, Martin Luther
King, Jr. Community Center
• Educational First Step, Child Care
Group
• Social Media- Marketing Campaign,
Twitter, Facebook, Gospel Connection-
Email Blast
• Email advertisement

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City of Dallas + Enroll America
How We Did It
How We Did It:
• Support of the City in motivating our
community partners
• Non-threatening approach
• Hosting meetings at City Hall
• Building Trust by working in the
Community at Town Hall Meetings
• Keeping everyone on the same page/
community calendar
• Involvement of Dallas Policy Department
and other City Departments
• Being passionate with our emphasis
being on enrollment
• Clear communication with our emphasis
being on enrollment
• Clear Communication, getting our
message out
• Meeting with key leaders of community
agencies

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Results:
• Public Awareness about
the campaign through
multi media
• Public Officials leadership
• Community involvement
• DISD- Pre K Roundup
enrollment, first time
enrollers on campuses,
model for the future
• Substaining campaign
after NLC Grant ends
• High Enrollment Numbers
City of Dallas + Enroll America
Partnership Results

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City of Dallas + Enroll America
What Worked:
• MomsRising Event,
Receptions/ Press
Conference/ Council
leadership
• Joining DISD Pre K Round-
up, staff with enrollments/
navigators/ Community
Council staff
• Jubilee Park Community
Health fair
• WIC enollment commit
cards/ enrollers
• Community Partners
involvement
What Worked

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What Didn’t Work and Lessons Learned:
. Depending on others, dealing with disappointment
. Lack of Communication, Community Event Calendar
. Data Collection, difficult to receive
. Access Dallas Mobile Van – never got off the ground
City of Dallas + Enroll America
What Didn’t Work & Lessons Learned

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Questions from
Moderator for the
Panelist Speakers
All Enrollment is Local:

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Questions?
All Enrollment is Local:

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Closing Remarks
THANK YOU!!
All Enrollment is Local:

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