This document provides an overview of Social MapTM, a program that helps companies develop strategic social media plans. It outlines key steps for administration of social media accounts, including assigning roles and setting guidelines. It also emphasizes the importance of measurement and evaluation to determine the size, scope and growth of social media activities. Social MapTM conducts audits and creates foundations for ongoing success by analyzing past efforts, setting goals and developing scalable blueprints to optimize resources through the right mix of paid, owned and earned marketing tactics.