Brand as Strategic Device Introduction to Branding
Rp Mission And 360 Solution Flyer
1. What we do…
ResearchPAYS®, Inc. offers a 360° Solution to guide corporations looking
to sell more effectively within multi-cultural communities including
Hispanic markets.
Our expertise...
Our patented process measures value propositions and expected ROI’s at
multiple levels of a strategy by continually evaluating, revising, communicat-
ing, implementing, and monitoring field data with previously established
benchmarks.
The RP – 360º Solution™
“reducing business risk with field data”
1. Evaluate
Current Business
Strategy
2. Collect
5. Implement and
Relevant
Monitor Progress
Field Data
4. Design
3. Revise ROI
Educational
Strategy
Programs
2. The RP - 360° Solution
Process Description
1. Evaluate Current Business Strategy
Our first order of business is to evaluate internal resources, corporate poli-
cies, and objectives currently in practice. If none are available, we help
develop the framework needed to build a comprehensive multi-cultural
strategy.
2. Collect Relevant Field Data
Our primary objective is to support our recommendations with reliable pri-
mary market research data. Using our patented process we collect data
from a target market to confirm recommendations and reveal hidden op-
portunities.
3. Revise ROI Strategy
Over the years our experience has shown the inevitable benefits gained
from revising value propositions and ROI’s within strategies using fresh
data sourced directly from specific target markets. We help companies re-
adjust their original strategies to better reflect market expectations.
4. Design Educational Programs
We believe that a strategy is only as good as the management team’s abil-
ity to communicate its potential value within the organization as well as to
its consumers. We help to maximize overall acceptance while meeting
corporate objectives.
5. Implement and Monitor Progress
Instilling behavioral changes within an organization usually requires a
phased-in implementation strategy. We design and set into motion each
phase using our data collection expertise to monitor our progress.