Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!
This document contains favorite quotes and ideas from the BRITE 2011 conference. It includes quotes around improving products by asking customers who criticize them, how reducing options increases purchases, utilizing social media principles at a corporate level, focusing on social benefits over just product performance, customizing for different audiences like Netflix does, and how purpose can fuel growth for organizations.
The document discusses how brands can build emotional connections with consumers and the importance of contextual advertising. It notes that brands in the past were able to create mass emotional connections through big advertising ideas and linear planning cycles. However, the modern media landscape has become more fragmented, requiring brands to use smaller, more relevant ideas placed across different media at the right times and locations. The document advocates for a focus on both tactical knowledge and emotional intelligence to effectively engage with diverse micro-groups of consumers. It provides examples of contextual advertising campaigns that increased brand awareness and engagement by placing ads in the appropriate settings.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
The End of Normal: When Brands and Memes CollideBackslash
Cultural trends are moving towards embracing the weird, absurd, and silly. This document discusses how mentions of words like "weird" have increased significantly in recent years. It also shows how brands can leverage this "Wacko World" by finding their niche in weird culture, getting wacky with their marketing, and collaborating with meme artists. The spectrum of weird is presented, with options ranging from revealing a quirky side to going fully wild. Overall, the document advocates that brands embrace weirdness and move away from rational, formulaic advertising.
Protagonist at DIS: Rethinking the Big IdeaDigiday
Consumer habits are changing, and with it, brands need to change how they engage with their customers. Protagonist's Matti Leshem will discuss how, and why, brand campaigns need to adopt a more holistic approach in their storytelling strategies.
Presenter: Matti Leshem, CEO and founder, Protagonist @Protagonistweet
Blurb is an online print-on-demand publishing service that allows users to self-publish photo books, magazines, catalogs and more. Founded in 2005, Blurb offers a variety of book formats and sizes that can be printed in full color or black and white. Blurb has experienced significant year-over-year revenue growth, with sales reaching over $45 million in 2009 as the company shipped more than 1.2 million books that year. The company aims to continue growing its customer base and brand awareness through digital advertising and partnerships.
The document provides trends for 2012 as identified by Pulse. It notes that 2012 will likely be both turbulent and positive. Some key trends include young Britons looking for brands to help them enjoy their youth during difficult times, the shifting of global power to developing regions, and the importance of cultural connections. It also discusses the challenges of engaging consumers in a world of information overload on social networks and the need for brands to help consumers avoid "auto-pilot" to build meaningful connections.
This document contains favorite quotes and ideas from the BRITE 2011 conference. It includes quotes around improving products by asking customers who criticize them, how reducing options increases purchases, utilizing social media principles at a corporate level, focusing on social benefits over just product performance, customizing for different audiences like Netflix does, and how purpose can fuel growth for organizations.
The document discusses how brands can build emotional connections with consumers and the importance of contextual advertising. It notes that brands in the past were able to create mass emotional connections through big advertising ideas and linear planning cycles. However, the modern media landscape has become more fragmented, requiring brands to use smaller, more relevant ideas placed across different media at the right times and locations. The document advocates for a focus on both tactical knowledge and emotional intelligence to effectively engage with diverse micro-groups of consumers. It provides examples of contextual advertising campaigns that increased brand awareness and engagement by placing ads in the appropriate settings.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
The End of Normal: When Brands and Memes CollideBackslash
Cultural trends are moving towards embracing the weird, absurd, and silly. This document discusses how mentions of words like "weird" have increased significantly in recent years. It also shows how brands can leverage this "Wacko World" by finding their niche in weird culture, getting wacky with their marketing, and collaborating with meme artists. The spectrum of weird is presented, with options ranging from revealing a quirky side to going fully wild. Overall, the document advocates that brands embrace weirdness and move away from rational, formulaic advertising.
Protagonist at DIS: Rethinking the Big IdeaDigiday
Consumer habits are changing, and with it, brands need to change how they engage with their customers. Protagonist's Matti Leshem will discuss how, and why, brand campaigns need to adopt a more holistic approach in their storytelling strategies.
Presenter: Matti Leshem, CEO and founder, Protagonist @Protagonistweet
Blurb is an online print-on-demand publishing service that allows users to self-publish photo books, magazines, catalogs and more. Founded in 2005, Blurb offers a variety of book formats and sizes that can be printed in full color or black and white. Blurb has experienced significant year-over-year revenue growth, with sales reaching over $45 million in 2009 as the company shipped more than 1.2 million books that year. The company aims to continue growing its customer base and brand awareness through digital advertising and partnerships.
The document provides trends for 2012 as identified by Pulse. It notes that 2012 will likely be both turbulent and positive. Some key trends include young Britons looking for brands to help them enjoy their youth during difficult times, the shifting of global power to developing regions, and the importance of cultural connections. It also discusses the challenges of engaging consumers in a world of information overload on social networks and the need for brands to help consumers avoid "auto-pilot" to build meaningful connections.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
1. The document discusses several marketing campaigns and innovations in the coffee and advertising industries. It summarizes a coffee stick that dissolves and creates a coffee drink, a John Lewis campaign reinforcing its customer commitment, and a scented online banner ad campaign in Brazil.
2. It also summarizes the documentary film "Art & Copy" about influential yet unknown advertising creatives who revolutionized the industry. Finally, it mentions the "Write the Future" campaign for Nike and a viral video called "Maureen Nike Viral."
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
The document discusses the video game Chinatown Wars, including its target audience, promotion strategies, key features, and use of convergence. The target audience is officially 18+ but also appeals to younger players through its violent and mature themes. To promote the game, Rockstar targeted it as the first adult-oriented game on Nintendo DS and released trailers at spaced intervals. Key features include free-roaming gameplay, driving, fighting, and an engaging storyline. The game leveraged convergence through social media platforms to increase coverage without developing new interactive content.
NexBoom Marketing is assisting the organization Heroes for Humanity to inspire more people and reach a larger audience by sharing positive stories of heroes from different walks of life. NexBoom uses various publications and programs to feature extraordinary people who inspire others through their excellence. The current arrangement between NexBoom and Heroes for Humanity is progressing well in bringing messages of hope and empowerment to more people globally.
This document summarizes a presentation about raising awareness of how tax contributions help empower women. It discusses communicating the message that taxes are not wasted but support programs upgrading rural women's lives. The strategy is to use emotive, hard-hitting messages to both raise awareness and induce guilt. Suggested ads use emotional human faces and address daily issues. A mass campaign across print, TV, radio and websites is proposed along with targeted digital ads. Celebrity endorser Deepika Kumari is suggested as she embodies woman empowerment rising from humble origins.
The document summarizes Walt Disney's consumer markets and business strategy. It discusses Disney's mission to entertain people through creative content. Disney has five market segments: studio entertainment, consumer products, media networks, parks and resorts, and interactive. Disney's greatest challenge is remaining relevant to its 95-year-old brand. It analyzes consumer behavior across various subcultures and influences. Disney works hard to connect with customers through innovative experiences and memories across its brands and platforms.
This document discusses social media and social good. It provides an overview of Karen Sieminski's work as a digital stylist and social media strategy consultant focused on social good. She works with non-profits and organizations like the Carnegie Corporation and Federal Reserve Bank of New York. The document defines key terms like cause marketing, crowdsourcing, and slacktivism. It provides examples of social good campaigns like #GivingTuesday and #ILookLikeAnEngineer. Sieminski recommends developing a clear, consistent social media strategy and brand focused on telling your own story through simple, true, and action-oriented messaging both online and offline.
The New Marketing Landscape By Dan Pankrazguest7e5b6a
A presentation on the new media landscape affecting modern brands. Created using other great slideshare presentations, this presentation showcases some great brands who 'get' modern day marketing
This document discusses the concept of "social currency" in marketing. Social currency refers to creating a sense of community around a brand that increases engagement and customer conversations. It is demonstrated not by the object or content itself, but by the discussions that arise around it. Examples are given of viral videos by Microsoft and Carlsberg that generated millions of views and social shares, showing how content can achieve high social currency and capital through sparking discussion over time. The value is in making things that are worth discussing.
The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
Ogilvy & Mather developed a framework called "The big ideaL" to help brands find an authentic platform to speak from. It involves identifying a cultural tension in the market and finding the brand's core strength. For Louis Vuitton, this resulted in the ideal that the world is a better place when we live life as an exceptional journey. For Milo chocolate drink, it was the belief that play is essential for childhood development. Applying this process helps brands lift themselves above competitors by taking a clear point of view.
The document analyzes Coca-Cola's "Liquid & Linked" content strategy, which is based on the idea that stories spread value through owned, earned, shared, and paid media, with social media at the heart. It discusses eight principles of the strategy, including embracing customers as a new sales force, listening and engaging, thinking big but starting small and scaling fast, prioritizing speed over perfection, disrupting or being disrupted, not accepting the status quo, playing well with others, and giving consumers shareworthy content to feel like stars. It cites examples from brands like IKEA, Nike, and Gatorade that exemplify the strategy.
POV: How to be a broadly relevant lifestyle brandJillian Hart
Here is a quick POV and best practices for brands who are looking to become more relevant with consumers while still maintaining luxury status.
published by www.ihartjillian.com
The document describes the work of EVENTR and its founder Sammy Simpson in developing innovative social media and experiential marketing ideas. Some of the ideas discussed include Ear Groupie, a location-based music service; a Second Life concert; helping promote a festival in Japan on social media; and a digital outdoor advertising campaign that displayed the current song on the radio station. The document emphasizes EVENTR's focus on pioneering social media, experiential events, and creating original ideas to connect people.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
I had the opportunity to attend Adobe's Digital Marketing Summit in March 2012. I recently shared some of what I learned with my team at Softchoice during one of our regular Lunch n' Learn sessions. If you'd like the talk-track for this, let me know.
This document summarizes the capabilities of an agency. It states that the agency can help clients navigate significant cultural transformations in the US, noting that the country is currently undergoing the most change since the 1950s baby boom. It also notes that the agency has offices in 5 major cities and is part of the IPG network, providing access to additional resources. The agency offers full-service strategic marketing and communications services to tell clients' stories and promote their brands.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The document discusses predictions for the future of advertising from various experts and sources. It notes that while new technologies and platforms will continue emerging, the core importance of creativity will remain. Predictions include brands focusing on entertainment over product promotion; evolving storytelling into immersive experiences; finding authentic purposes beyond promotional messages; embracing trial-and-error through rapid testing; and leveraging cultural insights instead of becoming disconnected from culture. The conclusion emphasizes that overcoming indifference through remarkable creative work is what allows brands to write their own futures rather than just predict them.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
1. The document discusses several marketing campaigns and innovations in the coffee and advertising industries. It summarizes a coffee stick that dissolves and creates a coffee drink, a John Lewis campaign reinforcing its customer commitment, and a scented online banner ad campaign in Brazil.
2. It also summarizes the documentary film "Art & Copy" about influential yet unknown advertising creatives who revolutionized the industry. Finally, it mentions the "Write the Future" campaign for Nike and a viral video called "Maureen Nike Viral."
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
The document discusses the video game Chinatown Wars, including its target audience, promotion strategies, key features, and use of convergence. The target audience is officially 18+ but also appeals to younger players through its violent and mature themes. To promote the game, Rockstar targeted it as the first adult-oriented game on Nintendo DS and released trailers at spaced intervals. Key features include free-roaming gameplay, driving, fighting, and an engaging storyline. The game leveraged convergence through social media platforms to increase coverage without developing new interactive content.
NexBoom Marketing is assisting the organization Heroes for Humanity to inspire more people and reach a larger audience by sharing positive stories of heroes from different walks of life. NexBoom uses various publications and programs to feature extraordinary people who inspire others through their excellence. The current arrangement between NexBoom and Heroes for Humanity is progressing well in bringing messages of hope and empowerment to more people globally.
This document summarizes a presentation about raising awareness of how tax contributions help empower women. It discusses communicating the message that taxes are not wasted but support programs upgrading rural women's lives. The strategy is to use emotive, hard-hitting messages to both raise awareness and induce guilt. Suggested ads use emotional human faces and address daily issues. A mass campaign across print, TV, radio and websites is proposed along with targeted digital ads. Celebrity endorser Deepika Kumari is suggested as she embodies woman empowerment rising from humble origins.
The document summarizes Walt Disney's consumer markets and business strategy. It discusses Disney's mission to entertain people through creative content. Disney has five market segments: studio entertainment, consumer products, media networks, parks and resorts, and interactive. Disney's greatest challenge is remaining relevant to its 95-year-old brand. It analyzes consumer behavior across various subcultures and influences. Disney works hard to connect with customers through innovative experiences and memories across its brands and platforms.
This document discusses social media and social good. It provides an overview of Karen Sieminski's work as a digital stylist and social media strategy consultant focused on social good. She works with non-profits and organizations like the Carnegie Corporation and Federal Reserve Bank of New York. The document defines key terms like cause marketing, crowdsourcing, and slacktivism. It provides examples of social good campaigns like #GivingTuesday and #ILookLikeAnEngineer. Sieminski recommends developing a clear, consistent social media strategy and brand focused on telling your own story through simple, true, and action-oriented messaging both online and offline.
The New Marketing Landscape By Dan Pankrazguest7e5b6a
A presentation on the new media landscape affecting modern brands. Created using other great slideshare presentations, this presentation showcases some great brands who 'get' modern day marketing
This document discusses the concept of "social currency" in marketing. Social currency refers to creating a sense of community around a brand that increases engagement and customer conversations. It is demonstrated not by the object or content itself, but by the discussions that arise around it. Examples are given of viral videos by Microsoft and Carlsberg that generated millions of views and social shares, showing how content can achieve high social currency and capital through sparking discussion over time. The value is in making things that are worth discussing.
The document discusses Coca-Cola's history and current marketing strategies. It describes how Coca-Cola was invented in 1886 and how the company has expanded globally. It then summarizes some of Coca-Cola's recent marketing campaigns, including the Happiness Machine from 2010, the Hug Me vending machine from 2012, the Small World Machine from 2013, the A Step From Zero dance campaign from 2011-2012, and the Share a Coke campaign from 2013 which printed popular names on bottles. The document shows how Coca-Cola uses innovative experiential marketing and cultural strategies to promote its brands.
The big ideaL: Ogilvy's framework for giving brands a purposeOgilvy
Ogilvy & Mather developed a framework called "The big ideaL" to help brands find an authentic platform to speak from. It involves identifying a cultural tension in the market and finding the brand's core strength. For Louis Vuitton, this resulted in the ideal that the world is a better place when we live life as an exceptional journey. For Milo chocolate drink, it was the belief that play is essential for childhood development. Applying this process helps brands lift themselves above competitors by taking a clear point of view.
The document analyzes Coca-Cola's "Liquid & Linked" content strategy, which is based on the idea that stories spread value through owned, earned, shared, and paid media, with social media at the heart. It discusses eight principles of the strategy, including embracing customers as a new sales force, listening and engaging, thinking big but starting small and scaling fast, prioritizing speed over perfection, disrupting or being disrupted, not accepting the status quo, playing well with others, and giving consumers shareworthy content to feel like stars. It cites examples from brands like IKEA, Nike, and Gatorade that exemplify the strategy.
POV: How to be a broadly relevant lifestyle brandJillian Hart
Here is a quick POV and best practices for brands who are looking to become more relevant with consumers while still maintaining luxury status.
published by www.ihartjillian.com
The document describes the work of EVENTR and its founder Sammy Simpson in developing innovative social media and experiential marketing ideas. Some of the ideas discussed include Ear Groupie, a location-based music service; a Second Life concert; helping promote a festival in Japan on social media; and a digital outdoor advertising campaign that displayed the current song on the radio station. The document emphasizes EVENTR's focus on pioneering social media, experiential events, and creating original ideas to connect people.
It's not all about you. The social workshop at the Attention summit in April defined success in the social maze and how it can be achieved.
Social tribes are made up of people looking to connect to one another, brands need to become the facilitators of online conversations in order to cultivate these audiences and create advocacy.
No one likes push marketing, the "fit in to stand out" message doesn't work any more and brands are better off adopting a "I'm just going to leave this here" mindset when it comes to their tribe in social.
I had the opportunity to attend Adobe's Digital Marketing Summit in March 2012. I recently shared some of what I learned with my team at Softchoice during one of our regular Lunch n' Learn sessions. If you'd like the talk-track for this, let me know.
This document summarizes the capabilities of an agency. It states that the agency can help clients navigate significant cultural transformations in the US, noting that the country is currently undergoing the most change since the 1950s baby boom. It also notes that the agency has offices in 5 major cities and is part of the IPG network, providing access to additional resources. The agency offers full-service strategic marketing and communications services to tell clients' stories and promote their brands.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The document discusses predictions for the future of advertising from various experts and sources. It notes that while new technologies and platforms will continue emerging, the core importance of creativity will remain. Predictions include brands focusing on entertainment over product promotion; evolving storytelling into immersive experiences; finding authentic purposes beyond promotional messages; embracing trial-and-error through rapid testing; and leveraging cultural insights instead of becoming disconnected from culture. The conclusion emphasizes that overcoming indifference through remarkable creative work is what allows brands to write their own futures rather than just predict them.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
CJ Johnson is an award-winning brand consultant and influencer known for documenting his global adventures. He has helped over 118 startups and Fortune 500 companies find success through effective growth strategies. The document discusses how storytelling and impactful marketing are increasingly important in today's changing media landscape. It provides examples of how brands like Kylie Jenner and Avengers have used social media to build billion dollar empires. The document then outlines a proposed brand awareness campaign and offers tips on visualizing your brand story, writing goals, turning goals into action, and key questions to consider for effective storytelling.
The document provides an overview of an individual named Cristina Otoya. It includes biographical information, education and work experience. Some key details include:
- She received a Bachelor's degree in Communications from Brigham Young University with an emphasis in Advertising and minor in Spanish Literature.
- Her work experience includes positions in account planning, research, translation and social media for advertising clients and BYU Television International.
- She has interests in photography, film, design, blogging and translation.
- Her computer skills include programs like Photoshop, Illustrator, Lightroom, SPSS, Microsoft Office and others.
- Examples of her work in advertising include developing strategies and concepts
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
In search of the compelling and consistent message paul stein - world jewis...iof_events
The document discusses how World Jewish Relief, a medium-sized faith-based charity, is building a fully integrated communications strategy to improve its messaging and increase awareness. It notes the charity's inconsistent messaging in the past, and its CEO's goal to win over hearts and minds, not just wallets, by conveying what the charity stands for through its Jewish values. The charity is working with an agency to develop a strategy focused on brutal simplicity of thought, conveying a simple, universally relevant truth about the brand and a catalyst for belief and action. The strategy aims to better segment the charity's database and focus messaging on key targets through an integrated, multi-channel approach.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
A 2017 trends document created collectively by the Planning department at TMW Unlimited. I oversaw the production of the piece and co-authored two of the six thought pieces around the areas of 1) Automation and 2) Diversity
And overview of the evolution of marketing and communications, and how the internet and social media have changed the world of advertising. Tips for social media networking and building trusting relationships that convert in to business.
Social Media: Trends, Trust and Telling Your StoryLaura Lee Dooley
In a time of stagnant distrust of institutions, YOUR social media presence provides a means to connect with people who seek your expertise and trust your brand. However, first, you need to get (and keep) your audience's attention. Whether you are a passionate advocate for WRI's work, an expert spokesperson for our issues, or a highly competent communicator, this session and panel discussion highlights current trends, research, and first-hand experience to help you more effectively engage on social media.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Crowdsourcing involves outsourcing tasks to a large, undefined network of people. The document discusses the history and types of crowdsourcing, providing examples from the 18th century Longitude Prize to modern contests. It also summarizes Lay's "Do Us a Flavor" campaign, which received over 3.8 million flavor submissions and saw a 12% rise in sales. The campaign engaged millennials through social media and partnerships while shortening product development cycles.
2. THE SCENARIO
The diversity stats in advertising on Madison Avenue are not that
encouraging per undisclosed figures from the New York City
Commission on Human Rights.
Agencies have full-time diversity recruiters, but the results are still not
as promising
The biggies on Madison Avenue finally agreed to sign a memo with the
NYC Commission in 2006 to improve the situation
3. THE SCENARIO
Although The Interpublic Group did show a very small improvement, it
wasn’t significant enough. A shocking stat: A study claimed that of the
60 commercials aired in Super Bowl 2010, not one was directed by a
minority creative director. There needs to be a cultural paradigm shift.
4. THE SOLUTION
“Pursuit of Passion: Diversity in Advertising” aims to inform and inspire
tomorrow’s Mad Men and Women about careers in
advertising/marketing.
See www.passion4advertising.com
5. THE BIGGER PICTURE
• Enter Social Media. Stats
aside, the advent of social
media has shrunk the world
and made it as diverse as it
gets for marketers. One book
worth reading on this hot topic
is Six Pixels of Separation by
Mitch Joel. The proof is in the
pudding:
9. DIVERSITY & CREATIVITY: THE DOTS CONNECT
• Joel states that everyone is connected and businesses all
over the world are connecting with others and becoming a
better community. It’s time to leverage that and get compelling
results.
• It’s all about connecting with diverse audiences
• All this talk about diversity, led me to think of one thing over
and over:
11. DIVERSITY & CREATIVITY: THE DOTS CONNECT
• Good ideas sell in any language and to any culture as
long as they communicate the benefit that leads to a
sale!
• Social media is proof that this theory works everyday
• Take a look at some brilliance from all over the world:
18. CONCLUSION
I’d like to conclude with saying diversify your perspective, it will
only make you more creative. Keep dazzling. Stay crazy. Be
proud to be:
& WOMEN