1. Meherunissa Tariq

2. Current Scenario
Political Legal Racial

3. Why
How
What
Who
An online home-sharing rental marketplace.
To bring communities closer together.
Through an in-your budget experience to view
a destination through the eyes of a local.
Travel Culturists seeking unique experiences
while exploring new places.
And, Home Natives who seek to fill empty spaces.
Simon Sinek’s Why

4. Brand Ladder
Vision
Mission
Positioning
Role
Lens

5. Vision
Create a world where all 7 Billion people can belong anywhere

6. Mission
Change the way people travel by providing alternative ways

7. Positioning
Bringing communities closer together

8. Role
Be an Agent
Collaboration Trust Community Travel

9. Lens
Adventure AuthenticityBelonging

10. Travel Trend Report 2014

11. • Experiencing a new culture (86%) and eating local foods (69%) were listed as
common determining factors for motivating people aged 18 to 24 to travel
• According to the WTW Global Tendencies Report shows, millennials
especially are driven by their desire to experience the lifestyles in other
countries
• According to Terry Dale, president of USOTA it’s important to “offer customers
authentic travel experiences across the globe, and provide them with access
to trusted professionals on the ground who can ensure their trip goes well.”
Travel Trends

13. #pathlesstraveled