The document outlines objectives for raising awareness of Awesome Kingston including gaining more pledge members and contestants. It proposes using a People's Choice Award to engage the local community and promote Awesome Kingston. Voting would be done via mobile phones to take advantage of the high percentage of smartphones, allowing for a convenient, fast, and interactive voting process using QR codes and phone voting. The People's Choice Award is intended to create engagement with the audience and local community, generate interest from new buyers, and advertise new ideas to local investors.

2. Objectives
1. Raise Awareness of Awesome Kingston
2. Gain more pledge members
3. Gain more contestants

3. How to Reach The People
Peoples Choice Award
Engage local community
Promotes Awesome Kingston and Ideas
Creates Buzz

4. Why Mobile?
Convenient
Fast
Interactive
QR Code
Vote Over Phone
1:2 phones are smart phones (mobile site)

5. The People Choice Award
-Creates Engagement with Audience
-Creates Engagement With Local Community
-Creates Interest for new buyers
-Advertises the new ideas to local investors