The document discusses how hostels can establish an atmosphere and plan activities to increase income both directly through activity fees and indirectly by attracting more overnight stays. It recommends that hostels identify interesting local activities, create an activities program including both free and paid options for in-house and out-of-house activities, and market the activities before and after guest stays to drive more bookings and longer lengths of stay. The Abraham Hostel case study is presented as an example of implementing these recommendations successfully.

1. Hostel Activities as a
Means of Increasing Income
Direct – Charging for them
Indirect – Increasing number of
overnights and occupancy

2. Agenda
• Establishing the importance of ATMOSPHERE
• Planning events and activities
• Theory - How it’s done
• Test Case – Abraham Hostel

3. Cheap & Clean is a given…
• ATMOSPHERE is where it’s at!
Character
Fun

4. Atmosphere
Infrastructure Activities
•Design Decoration
Free & Paid
•Furniture Music
In house events Out of house events

5. Events
In House Out of House
•Dinners •Local activities: local
•Parties tours and attractions
•BBQ’s •Excursions: Regional
•Movie nights requiring transportation
(perhaps guiding).
•Live Music

6. How it’s done

7. Identify What People Who Stay
With You Are Doing
• Ask them
• Guide books
• Online
– Trip Advisor
– Forums

8. Identify What’s
Interesting & Cool To Do
Insiders’ Tips Cultural
Unique Activities Political

9. Identify Existing Infrastructure
• Existing tours
• Existing attractions
• Existing operators
Seek Cooperation!

10. Create an Activities’ Program
be focused – not too many
• Free stuff (for budget clientele)
• Tours/ excursions of the main sites.
• Provide accessibility (maps, translations,
information packages, Information boards).

11. Exposure/ Marketing:
Before People Arrive After People Leave
– Flyers – Online reviews
– Website – Booking engines
– Blog – Trip Advisor
– Youtube – Youtube
– Facebook – Facebook
– Guidebooks

12. Synergy
Packages
Overnights and Tours/ packages

13. Abraham Hostel – Test Case

14. In House:

15. Out of House

16. Accessibility
Bike Map Attractions Map

17. Creating Synergy
10% off Vouchers for hostel guests
Booking confirmation email
Overnight + Tour packages
People come for activities and stay at the
hostel
Increased number of overnights

18. Marketing

19. Synergy