A brief description about Corporate Social Responsibility with examples and case study

1. CSR
Corporate Social Responsibility -A brief Story
By Piyush Bhatt
piyush0031@gmail.com

2. • “We believe that the leading global companies of
2020 will be those that provide goods and services
and reach new customers in ways that address the
world’s major challenges—including poverty,
climate change, resource depletion, globalization,
and demographic shifts.”
-Niall Fitzgerald, former CEO & Chairman, Unilever

3. What is CSR?
• Corporate Social Responsibility is a management
concept whereby companies integrate social and
environmental concerns in their business operations and
interactions with their stakeholders.
• CSR is generally understood as being the way through
which a company achieves a balance of economic,
environmental and social imperatives (“Triple-BottomLine- Approach”), while at the same time addressing the
expectations of shareholders and stakeholders.
According to UNIDO (United Nation Industrial
Development Organisation)

4. • It is about how companies make profit more than
how they spend them
• Good business for good society, today and
tomorrow.
• It is an attempt to align private enterprises to the
goal of sustainable global development by
providing them with a more comprehensive set of
working objectives than just profit alone. The
perspective taken is that for an organization to be
sustainable, it must be financially secure, minimize
(or ideally eliminate) its negative environmental
impacts and act in conformity with societal
expectations.

7. Legal CSR
1. Mandatory
2.Voluntary

8. 1. CSR Law
• India would possibly become the first country to
have Corporate Social Responsibility (CSR)
spending through a statutory provision.
• Applicable to companies having turnover of Rs
1,000 crore or more, or those with net worth of Rs
500 crore and above, or entities having net profit of
Rs 5 crore and more.
• Dedicate 2% of profit of net profit to CSR activites

9. 2. United Nations Global
Compact
• It is a call to companies everywhere to voluntarily
align their operations and strategies with ten
universally accepted principles in the areas of
human rights, labour, environment and anticorruption, and to take action in support of UN
goals and issues.
• The UN Global Compact is a leadership platform for
the development, implementation and disclosure of
responsible corporate policies and practices.
• Launched in 2000, it is the world’s largest voluntary
corporate sustainability initiative, with over 12,000
signatories from business and key stakeholder
groups based in 145 countries.

10. Example
• TenTrees.com
o Ten Trees are planted for each item purchased
• TOMS.com
•
With every product you purchase, TOMS will help a
person in need. One for One.
• ITC Classmate
o INR 1 for every notebook to underprivileged
children.

11. CSR issues
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Environmental management
Responsible sourcing
Stakeholder engagement
Labor standards and working conditions
Employee and community relations
Social equity
Gender balance
Human rights
Good governance
Anti-corruption measures.

12. Principles of CSR
Sustainability
Accountability
Transparency

14. Benefits
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Enhanced Brand Image and Reputation
Enhanced access to capital and markets
Increased sales and customer loyalty
Operational cost savings
Easy to attract and retain talent
Improved productivity and quality
Efficient human resource base
Improved brand image and reputation
Better decision making and risk management
processes.

15. Case Study

17. Thank You
For Q / A email piyush0031@gmail.com