Socialfresh Goal Focused

•

2 likes•797 views

The document appears to be a series of slides from a presentation by Christopher S. Penn of BlueSkyFactory about using social media analytics and key performance indicators to measure goals and calculate return on investment. The slides discuss topics like qualified leads, ROI, setting goals, determining the value of leads, using analytics to measure performance, and applying metrics to advertising spending.

Business

Goal Focused
Social Analytics
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com

Monday, April 5, 2010

The corporate plug:

If you send a lot of email (or
want to), we can help you make
more money and reach more
customers. Ask us how.

www.BlueSkyFactory.com

Monday, April 5, 2010

blueskyfactory.com/sofreshpdx

Monday, April 5, 2010

Slides available Monday at
blog.blueskyfactory.com

Save a tree.
Do not print this unless you really need to.

Monday, April 5, 2010

decide on a goal first
then measure to it
Monday, April 5, 2010

RETURN
on
INVESTMENT
Monday, April 5, 2010

Income / 2080
= hourly rate
Monday, April 5, 2010

$40,000 / year =
$19.23 / hour
Monday, April 5, 2010

KPIKey
Performance
Indicators
Monday, April 5, 2010

How many qualified
leads is your social
media work
creating?
Monday, April 5, 2010

$1,500
$100 x num hours
Monday, April 5, 2010

What is a qualified
lead worth to you?
Monday, April 5, 2010

www.Google.com/analytics
Monday, April 5, 2010

The problem with
most analytics
Monday, April 5, 2010

Visits
Unique visitors
Time on page
Referrer
Inﬂuence
Attention
Friends
Fans
Followers
Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Visits
Unique visitors

S
Time on page

C
Referrer
Inﬂuence

S
Attention
T I
AG N O
Friends
Fans

I
Followers

D Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Apply to anything

ALWAYS apply to an
ad spend!
Monday, April 5, 2010

http://bit.ly/urlbuilder
Monday, April 5, 2010

Photo Credit: Stephen D9
Monday, April 5, 2010

The BIGGEST
Secret
Monday, April 5, 2010

You get what
you pay for.
Monday, April 5, 2010

Pay for what
you want.
Monday, April 5, 2010

www.blueskyfactory.com
www.christopherspenn.com

@blueskyfactory
@cspenn

Monday, April 5, 2010

1) Social media usage continues to grow rapidly, with 46 million Americans now using social networking sites several times per day. 2) A social media strategy should focus on identifying evangelists within the audience and determining their influence to help drive awareness, leads, and sales. 3) Metrics and analytics are important to track the return on investment of social media activities by measuring actions that are important to the business.

Advanced Email+Social Integration

Christopher Penn

1) The document discusses advanced email and social media integration strategies. It outlines beginner, intermediate, and expert tactics for linking email marketing with social networks. 2) Some basic tactics include social reminders, welcome messages, and sharing content with your network. More advanced tactics incorporate social features like the like button, user recommendations, and influence scoring. 3) Integrating email and social media can expand audiences and leverage networks through tactics based on principles of social proof, reciprocity, and consistency. Measuring the results of multichannel marketing funnels is also addressed.

Content Marketing Beyond The Buzz And Into Reality

The Content Advisory

Why Monetization is Vital to New Media

Christopher Penn

This document discusses the importance of monetization for new media platforms. It argues that monetization is vital because it provides compensation for the time, effort, and knowledge required to create content. Without monetization, new media relies on advertising, sponsorships, or other revenue sources. The document outlines some common monetization strategies like affiliate marketing, sponsorships, and selling products or services. It acknowledges that monetization is not guaranteed and starting small with "beer money" is realistic at first. Overall, the document makes the case that monetization should be considered by new media creators to sustain their work over the long term.

This document discusses the impacts and consequences of social media and constant connectivity. It notes that social media has created the fifth major media revolution by enabling both groups and conversations at the same time. However, the constant connectivity created by social media also has unintended consequences. It has blurred the line between public and private as the camera is always on, and past actions or statements can now have unforeseen impacts on things like jobs and reputations. It has also created a culture of constant availability that can be distracting and prevent true disconnecting from technology.

Superman is Obsolete

Paul Saarinen

Get Serious About Social Media (futureM)

Mike Lewis

The document is a presentation by Mike Lewis, VP of Marketing & Sales at Awareness Inc, about getting serious about social marketing. It discusses the evolving landscape of communications and the shift to social media. It outlines some of the top challenges companies face with social media, such as inability to scale, security and control issues, and lack of resources and buy-in. The presentation introduces a social business maturity model and describes where companies typically fall - as observers, explorers, influencers or luminaries. It provides recommendations for improving social marketing strategies based on a company's current maturity level.

Email marketing 101

Brandon Eley

This document outlines 5 keys to email marketing success. It discusses the importance of getting permission, outsourcing email services, building and segmenting email lists, providing value to recipients, and optimizing conversions. Email marketing is a cost-effective way to build relationships, with a typical cost per lead of $0.45 compared to $9.94 for other methods. Outsourcing handles legal compliance and improves deliverability, reporting, and testing. Segmenting lists by demographics increases engagement. The goal is to create emails that recipients value by addressing their needs and including clear calls to action.

Learn to manage your attention to get more time and become more productive.

Level 88 Coaching

Managing your attention means you can get more out of your day. In a world that is full of distractions trying to get your attention we must treat it as a commoditiy. Feel and be more productive by using the 80/20 principle for maximum results. There are many tools you can use to help achieve this goal, but the idea is to manage your attention so you can feel a sense of accomplishment. Attention Mangement is economy.

Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power...

Janie Coffey

iPhone & iPad Quickstart for Java Developers v0.0.1

Matthew McCullough

This document provides an overview of iPhone and iPad development. It discusses the tools needed, including an Intel-based Mac, an Apple Developer account, the iPhone SDK, Xcode, Interface Builder, and the iPhone Simulator. It covers the Objective-C language. It also discusses the iPhone/iPod Touch and iPad devices and their differences in resolution. The document aims to provide attendees with a quick start to iPhone and iPad development.

Agile teams as innovation teams

OpenAgile Romania

The document discusses how agile teams can act as innovation teams. It notes that for innovation to occur, teams must take risks and have a process that includes ideation, ownership of ideas, value creation, accountability, training and coaching, idea management, measuring results, and rewarding outcomes. It also discusses potential roadblocks to innovation and describes an exercise where participants made paper airplanes both individually and in groups to demonstrate principles like collaboration and iterative improvement.

Agile Teams as Innovation Teams

Robert Dempsey

10 Social Media Things to Try in 10 Minutes

Heidi Miller

The document lists 10 social media activities that can be tried in 10 minutes each, including listening to a podcast, joining Twitter, making recommendations on LinkedIn, checking in on Foursquare, setting up Google blog alerts, searching Google blogs for favorite topics, creating an event on Facebook, joining StumbleUpon, listing books on Shelfari, and uploading photos to Flickr. The purpose is to participate in conversations and build relationships online. Proper use of hashtags is also recommended.

Gould Academy: Web 3.0 - Integration. For IECA Conf. 5/13/10

Tucker Kimball

Visual Communication (re-visited) for IABC Houston

Katie Laird

CreateSouth- Fundamentals of Blogging

Jeremy Blanton

The document discusses keys to successful blogging. It recommends developing a writing strategy, being steady and consistent with posts, personalizing posts, using basic components like 500-700 words and images, being hyperlocal by sharing about local businesses and events, and being yourself by writing how you speak and with humor. The recap emphasizes pacing yourself, keeping it simple, integrating key components, being hyperlocal, and being yourself.

ExpressionEngine FUGN presentation

Jens Brynildsen

The document discusses content management systems for FlashMagazine.com including Movable Type, WordPress, Joomla, Drupal, and ExpressionEngine. It provides reasons for choosing ExpressionEngine such as being easy to learn, powerful yet affordable, good documentation and support from an active community, and its extensibility as it is based on CodeIgniter. The document also outlines ExpressionEngine's documentation, forums for support, plugins, ways to extend its functionality, and hands-on features like fields, channels and templates.

E&P Companion Pdf

SarahDigges

This document discusses the elements and principles of art. It defines key elements like line, color, shape, form, space and texture. It also defines principles of art like balance, emphasis, proportion, pattern and movement. The document provides questions to help explain each element and principle, and examples are given for some. The overall purpose is to introduce and define foundational concepts in visual art.

The Future Of Technical Communication

Scott Abel

Social media guru and technical communication expert Scott Abel, The Content Wrangler, explores how content technologies, content standards, social networks, location awareness, user-generated content, mobile communication, augmented reality, information visualization, and advanced communication techniques can help technical communicators better serve their customers, identify failure points, and spot opportunities for growth.

ACCE Report 2010

Jason Zagami

The document is the April 2010 report from the Queensland Society for Information Technology in Education (QSITE). It discusses QSITE president Dr. Jason Zagami and provides an overview of QSITE's 2010 ACCE Study Tour of North America, which included stops in Vancouver, Seattle, San Francisco, Denver, and discussions around the One Laptop Per Child initiative. It also lists Vicky Smart as QSITE's Development and Administrative Officer.

Smirnoff Vodka: Authentic Red

Krystal Plomatos

Making your oss project more like rails

Yehuda Katz

This document contains summaries of discussions about open source software projects. Some key points discussed include optimizing for developer happiness initially even if it locks users in, the importance of early adoption to stress test software, and allowing different contributors to care about different aspects of a project rather than just what the original creator cares about. Commercial activity is seen as growing the ecosystem.

Cognitive Marketing Keynote - Christopher S. Penn

Christopher Penn

This document discusses how artificial intelligence (AI) will change marketing, especially business-to-business (B2B) marketing, in the future. It explains that AI-powered cognitive marketing uses machine learning and AI technologies to learn from data. Examples of current AI uses in marketing include AI-powered content creation, conversations, and analysis. The document predicts that AI will lead to fewer humans needed, faster marketing, and hyper-personalized experiences for each individual customer. It advises preparing for AI by developing multidisciplinary skills like algorithmic thinking and overseeing machines. Companies should hire data scientists, developers, and marketing technologists to manage and utilize AI.

Why PR for Startups?

Christopher Penn

The document discusses Sequoia Capital's TAM/SAM/SOM framework for evaluating startup investment opportunities. It explains that Total Available Market (TAM) is the overall market size, Serviceable Available Market (SAM) is the subset that could use the startup's products/services, and Serviceable Obtainable Market (SOM) is the portion the startup can realistically obtain. For startups, public relations is important to grow awareness and trust through earned media coverage in order to expand the SOM and give marketing efforts a larger audience. As coverage increases, the startup can obtain a larger portion of its SAM. PR also helps startups bridge to new markets as their products evolve beyond the initial SAM

Similar to Socialfresh Goal Focused

DOTT Cornwall - Introduction to Service Design and Methods

Andy Polaine

Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

Michael Vaughn

Superman is Obsolete

Paul Saarinen

Get Serious About Social Media (futureM)

Mike Lewis

Email marketing 101

Brandon Eley

Learn to manage your attention to get more time and become more productive.

Level 88 Coaching

Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power...

Janie Coffey

iPhone & iPad Quickstart for Java Developers v0.0.1

Matthew McCullough

Agile teams as innovation teams

OpenAgile Romania

Agile Teams as Innovation Teams

Robert Dempsey

10 Social Media Things to Try in 10 Minutes

Heidi Miller

Gould Academy: Web 3.0 - Integration. For IECA Conf. 5/13/10

Tucker Kimball

Visual Communication (re-visited) for IABC Houston

Katie Laird

CreateSouth- Fundamentals of Blogging

Jeremy Blanton

ExpressionEngine FUGN presentation

Jens Brynildsen

E&P Companion Pdf

SarahDigges

The Future Of Technical Communication

Scott Abel

ACCE Report 2010

Jason Zagami

Smirnoff Vodka: Authentic Red

Krystal Plomatos

Making your oss project more like rails

Yehuda Katz

Similar to Socialfresh Goal Focused (20)

DOTT Cornwall - Introduction to Service Design and Methods

Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

Superman is Obsolete

Get Serious About Social Media (futureM)

Email marketing 101

Learn to manage your attention to get more time and become more productive.

Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power...

iPhone & iPad Quickstart for Java Developers v0.0.1

Agile teams as innovation teams

Agile Teams as Innovation Teams

10 Social Media Things to Try in 10 Minutes

Gould Academy: Web 3.0 - Integration. For IECA Conf. 5/13/10

Visual Communication (re-visited) for IABC Houston

CreateSouth- Fundamentals of Blogging

ExpressionEngine FUGN presentation

E&P Companion Pdf

The Future Of Technical Communication

ACCE Report 2010

Smirnoff Vodka: Authentic Red

Making your oss project more like rails

More from Christopher Penn

Cognitive Marketing Keynote - Christopher S. Penn

Christopher Penn

Why PR for Startups?

Christopher Penn

Email Marketing 2014 Edition

Christopher Penn

This document provides an overview of email marketing best practices. It discusses the 7 key elements of an email marketing strategy: strategy, content, list, platform, delivery, metrics, and integration. For each element, it provides tips and recommendations, such as testing different send times, creating relevant and valuable content, building an engaged email list, using an email service provider that meets your needs, following delivery protocols to avoid spam filters, using metrics beyond industry averages to improve campaigns, and integrating email with other marketing channels. The overall document emphasizes the importance of strategy, quality content and a focused list for generating leads, sales and revenue through email marketing.

How to Measure the Impact of Content Marketing Webinar

Christopher Penn

This document discusses measuring the impact of content marketing. It begins by defining content marketing as a process of attracting and retaining customers through consistently creating and curating content. It then discusses how content marketing aims to achieve three core outcomes: reflex, search, and social. Various metrics are presented for evaluating performance in these areas as well as owned, paid, earned, marketing, and sales metrics. The document concludes by emphasizing the importance of using metrics to identify areas for improvement and chasing great content over easy content.

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

Christopher Penn

This document discusses strategies for marketers to find, grow, and convert new audiences. It outlines an "earned media hub strategy" with four phases: preparation, research, creative content development, and measurement. The key is to create content that encourages three core behaviors - voting, engagement, and sharing - across owned, earned, and paid media channels. If content gets these behaviors, it will help build larger audiences and leads over time through the ongoing promotion of owned, earned and paid media.

6 T

Christopher Penn

Changing media landscapes and the decline of traditional media are pushing brands to adopt new approaches like brand journalism and content marketing to engage audiences directly. Data and analytics are also improving to help measure the impact of these new strategies across social media and emerging technologies, but companies must address talent shortages and integrate dispersed data to make the most of new opportunities.

Where Marketing's Next Great Ideas Will Come From

Christopher Penn

This document discusses where marketing's next best ideas will come from. It outlines some problems with only focusing on data and provides an overview of the creative process. The creative process involves preparation, incubation, insight/inspiration, and verification. It emphasizes filling your mind with knowledge, creating many ideas, finding personal incubation processes, and verifying ideas after solo work. Every person's creative recipe will be different and should be refined over time.

How Social Media Broke PR (and how to fix it)

Christopher Penn

This document discusses how social media has disrupted traditional public relations and marketing models. It outlines a new "Earned Media Hub Strategy" where companies should focus on creating engaging content that drives the core behaviors of voting, engagement, and sharing on owned, paid and earned channels. This will help companies build their audience and satisfy search engines by focusing on relevance, content and timeliness. The key is measuring whether the content is generating these behaviors and adjusting accordingly to continue growing the audience over time.

Linkedin For Businesses Webinar

Christopher Penn

Awaken Your Superhero: How Social Media Saves Lives

Christopher Penn

Critical Influence in Social Media

Christopher Penn

The document discusses critical states of influence in social media. It outlines three stages of influence: compliance, identification, and internalization. It also discusses how to measure influence using popular tools like Klout and PeerIndex. The document provides tips on finding influencers using tools like Google Analytics, marketing automation platforms, and customer relationship management systems. It emphasizes separating social currency from money when working with influencers.

Understanding the power of earned media - Social Fresh East

Christopher Penn

Earned media, also known as social media, refers to positive word-of-mouth or third party endorsements about a brand or company. The document discusses strategies for earning media coverage and measuring the success of earned media efforts. It emphasizes measuring metrics across multiple categories like search, exposure, social sharing, surveys, marketing outcomes and revenue to get a full picture of how earned media impacts audiences, leads, customers and evangelists. Key takeaways include rethinking traditional PR measurement, focusing social media strategies on objectives and audiences rather than tactics, and using a basket of metrics to evaluate earned media.

How to attract sales and new business with your LinkedIn Profile

Christopher Penn

The document provides tips for using LinkedIn to attract new business as a marketing technology vice president. It recommends publishing content regularly on LinkedIn to establish expertise, networking actively by connecting with others and participating in relevant groups, and interacting regularly with connections to keep your profile active. The key is dedicating 10 minutes a day to activities like sharing content, checking who viewed your profile, and looking at client and prospect profiles to stay top of mind for business opportunities.

Email marketing for pr

Christopher Penn

Shift Communications is a marketing and PR agency that specializes in digital, social, and email marketing. The document discusses email marketing strategies and best practices. It emphasizes using email as part of an integrated earned, owned, and paid media strategy. It also provides tips for developing high-quality email content, building and managing subscriber lists, optimizing delivery, and analyzing metrics. The overall message is that email should be a central part of PR and marketing communications.

Marketing White Belt: Basics For the Digital Marketer

Christopher Penn

This document is the introduction to a book on marketing basics for digital marketers. It discusses establishing a vision and mission, building an audience like building a fire, and following a path to mastery involving preserving forms, varying forms, and transcending forms. Key frameworks covered include the business model canvas, marketing funnel, and earned-paid-owned-learned framework. The author aims to help marketers understand foundational concepts and test, measure, and refine their strategies.

Digital Marketing ROI at Blogworld NYC

Christopher Penn

This document discusses optimizing digital marketing return on investment (ROI) through various online channels like blogs, social media, and email. It emphasizes the importance of defining outcomes, valuing different customer actions, avoiding biases when analyzing data, identifying weaknesses in the customer funnel, creating optimized practices through testing, and continually refining processes to drive better results over time. The overall message is that marketing ROI improvement requires a data-driven approach, focus on meaningful metrics, and a long-term process of experimentation and mastery.

SpeakChristopher Penn

WhatCounts.com: Find and Grow Your Email Marketing ROI

Christopher Penn

This document discusses email marketing ROI and provides worksheets to calculate ROI. It notes that ROI is an important metric but should not be the only focus, as building an audience and moving contacts through the sales funnel is also important. It advocates using tools like Google Analytics to better understand how different marketing channels work together. The key messages are that ROI should be one metric among others, multi-channel attribution is needed to understand real impact, and the goal is to find and fix broken points in the sales funnel.

Performance Based Social Media

Christopher Penn

Internet Marketing ROI

Christopher Penn

This document discusses calculating return on investment (ROI) for internet marketing efforts. It provides examples of how to calculate ROI for different marketing channels like paid search, social media, email marketing. ROI is calculated as (Money Earned - Money Spent) / Money Spent. The document also discusses limitations of calculating ROI based on the "last touch" attribution model and recommends using a multichannel revenue (MCF) model instead. It provides a case study walking through ROI calculations for a company's website, Facebook, and Twitter efforts using both last touch and MCF models. The key message is that internet marketing ROI is complex and depends on the attribution model used.

More from Christopher Penn (20)

Cognitive Marketing Keynote - Christopher S. Penn

Why PR for Startups?

Email Marketing 2014 Edition

How to Measure the Impact of Content Marketing Webinar

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

6 T

Where Marketing's Next Great Ideas Will Come From

How Social Media Broke PR (and how to fix it)

Linkedin For Businesses Webinar

Awaken Your Superhero: How Social Media Saves Lives

Critical Influence in Social Media

Understanding the power of earned media - Social Fresh East

How to attract sales and new business with your LinkedIn Profile

Email marketing for pr

Marketing White Belt: Basics For the Digital Marketer

Digital Marketing ROI at Blogworld NYC

Speak

WhatCounts.com: Find and Grow Your Email Marketing ROI

Performance Based Social Media

Internet Marketing ROI

Recently uploaded

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.

AnnySerafinaLove

Observation Lab PowerPoint Assignment for TEM 431

ecamare2

FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...

jamalseoexpert1978

Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.

Industrial Tech SW: Category Renewal and Creation

Christian Dahlen

Authentically Social by Corey Perlman - EO Puerto Rico

Corey Perlman, Social Media Speaker and Consultant

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

hartfordclub1

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

Organizational Change Leadership Agile Tour Geneve 2024

Kirill Klimov

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

Best Forex Brokers Comparison in INDIA 2024

Top Forex Brokers Review

Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

3 Simple Steps To Buy Verified Payoneer Account In 2024

SEOSMMEARTH

Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries. If You Want To More Information just Contact Now: Skype: SEOSMMEARTH Telegram: @seosmmearth Gmail: seosmmearth@gmail.com

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

agatadrynko

An introduction to the cryptocurrency investment platform Binance Savings.

Any kyc Account

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

my Pandit

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Adani case

Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...

my Pandit

BeMetals Investor Presentation_June 1, 2024.pdf

DerekIwanaka1

Recently uploaded (20)

Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.

Observation Lab PowerPoint Assignment for TEM 431

FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...

Industrial Tech SW: Category Renewal and Creation

Authentically Social by Corey Perlman - EO Puerto Rico

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

Authentically Social Presented by Corey Perlman

Organizational Change Leadership Agile Tour Geneve 2024

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka

Building Your Employer Brand with Social Media

Best Forex Brokers Comparison in INDIA 2024

3 Simple Steps To Buy Verified Payoneer Account In 2024

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

An introduction to the cryptocurrency investment platform Binance Savings.

Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...

BeMetals Investor Presentation_June 1, 2024.pdf

Socialfresh Goal Focused

1. Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010

2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010

3. blueskyfactory.com/sofreshpdx Monday, April 5, 2010

4. Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010

5. FAIR WARNING Monday, April 5, 2010

6. Monday, April 5, 2010

7. Monday, April 5, 2010

8. decide on a goal first then measure to it Monday, April 5, 2010

9. Qualified leads Monday, April 5, 2010

10. RETURN on INVESTMENT Monday, April 5, 2010

11. Monday, April 5, 2010

12. $ Monday, April 5, 2010

13. Monday, April 5, 2010 $

14. $1.00 Monday, April 5, 2010

15. $? Monday, April 5, 2010

16. Profitability Monday, April 5, 2010

17. 2 things I hate Monday, April 5, 2010

18. Monday, April 5, 2010

19. ROI Monday, April 5, 2010

20. Monday, April 5, 2010

21. RETURN on INVESTMENT Monday, April 5, 2010

22. INVESTMENT Monday, April 5, 2010

23. Monday, April 5, 2010

24. Monday, April 5, 2010

25. Income / 2080 = hourly rate Monday, April 5, 2010

26. $40,000 / year = $19.23 / hour Monday, April 5, 2010

27. RETURN Monday, April 5, 2010

28. KPIKey Performance Indicators Monday, April 5, 2010

29. How many qualified leads is your social media work creating? Monday, April 5, 2010

30. period of time Monday, April 5, 2010

31. $100/hour Monday, April 5, 2010

32. 5 hours/wk Monday, April 5, 2010

33. $2,500 Monday, April 5, 2010

34. retain 75% Monday, April 5, 2010

35. $1,875 Monday, April 5, 2010

36. close 80% Monday, April 5, 2010

37. $1,500 Monday, April 5, 2010

38. $1,500 $100 x num hours Monday, April 5, 2010

39. What is a qualified lead worth to you? Monday, April 5, 2010

40. Monday, April 5, 2010

41. www.Google.com/analytics Monday, April 5, 2010

42. The problem with most analytics Monday, April 5, 2010

43. Monday, April 5, 2010

44. Monday, April 5, 2010

45. Visits Unique visitors Time on page Referrer Inﬂuence Attention Friends Fans Followers Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

46. Visits Unique visitors S Time on page C Referrer Inﬂuence S Attention T I AG N O Friends Fans I Followers D Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

47. Monday, April 5, 2010

48. Monday, April 5, 2010

49. Monday, April 5, 2010

50. Monday, April 5, 2010

51. Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010

52. Monday, April 5, 2010

53. http://bit.ly/urlbuilder Monday, April 5, 2010

54. Monday, April 5, 2010

55. Monday, April 5, 2010

56. Monday, April 5, 2010

57. Monday, April 5, 2010

58. Monday, April 5, 2010