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Do you really want to be my friend? Abbreviated version, Helsinki 2008.

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possibilities and risks with social networking sites

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Do you really want to be my friend? Abbreviated version, Helsinki 2008.

  1. 1. Do you really want to be my friend? - possibilities and risks with social networking sites Overview Possibilities Risks Add Pär as a Friend Pär Lannerö, Metamatrix AB Information days, Helsinki 2008-09-29 The following is a selection of images from the presentation. If you want more details, or discuss these issues further, please don’t hesitate to contact Pär at par.lannero@metamatrix.se 1
  2. 2. Neighbouring trends Personal image Networking Personal Groupware home Overview page Portal Possibilities Blog Address book Risks Intranet Micro- blog Social Networking Site Communicate Consume Personal Chat start page IM Multimedia Virtual site Reality Games There are no distinct borders between SNSs and many other online phenomena. However, SNSs tend to cover all of the four main areas represented by the squares and presented in more detail during the presentation.
  3. 3. USAGE Overview Possibilities Risks Source: Pew Internet & American Life Project Among youth, SNSs are a significant - though not dominant - method of communication. Note: Email is less frequently used than SNSs among the subjects of this study!
  4. 4. FOR USERS Personal image Networking Overview Overview Possibilities Possibilities Risks Communicate Consume SNSs provide functionality mainly in these four areas. Detailed examples are given in the presentation.
  5. 5. FRAGMENTATION / PRESENCE Overview Overview Possibilities Possibilities Risks From one ”book” per lifetime to one ”status message” per hour.
  6. 6. SOCIAL RISKS How can you say no to this? Overview Overview Possibilities Risks Risks Ideas spread like viruses… for good and bad.
  7. 7. PRIVACY ISSUES Often you don’t know you’re being watched.. Overview Overview Possibilities Risks Risks Photo: Cc Pär Lannerö Beacon followed Facebook users, even outside of Facebook! There’s no big sign saying you’re being watched, but if you read the fine print (who does?) you can see that much of your activity is being tracked.
  8. 8. FINANCIAL RISKS Overview Overview Possibilities Risks Risks Photo: Cc Pär Lannerö Lock-in - maybe the lock is about to open up? Historically, every SNS was an isolated world. Intentionally, to keep users locked in. Robert Scoble linked his Facebook network to his Plaxo-account. Was banned by Facebook! http://www.eweek.com/article2/0,1895,2243727,00.asp Imagine having a telephone and only being able to make a call to people on the same network! However, there are signs the situation will improve. DataPortability.org, Google OpenSocial…
  9. 9. LEAVING FACEBOOK DAY 30 nov 2007 Many people leaving Facebook on the same day, as a protest against Facebooks privacy practices Overview Overview Possibilities Risks Risks Protest group “How to permanently delete your facebook account” has some 15.770 members. Protest movements against Facebook practices exist. Irony: Both of the above were organized on Facebook! So: Even the most critical consider SNSs to be practical tools.
  10. 10. www.metamatrix.se Metamatrix is a consultancy company based in Stockholm. 10

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