The document discusses social media training presented by Elke. It covers various social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram. It emphasizes the importance of having a content strategy and creating engaging content. It also highlights how word-of-mouth marketing and user generated content are influential in today's digital world. The training aims to demonstrate to participants how social media can be leveraged effectively by businesses when done properly.

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HALLO!

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en ik help bedrijven
anderste communiceren
op het internet.(niet enkel)
ik ben Elke,en zij is mijn #minime

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NIEUWE
MEDIA,
WAISDA?

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CONTENT

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CONTENT

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EN IN BELGIË,
HOEZITDA?

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167.679
5.123.543
50.000
1.482.043
20.000
(2012)
(2012)
(2012)

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Facebook! Ja zenne mannekes!
Dat is populair we hebben dat nodig!
Check!
Mobile applicaties zijn de max!
Downloaden mannen!!!
Twitter! Ja! We hebben een event,
kom we maken er een Twitter account voor aan!
Pinterest! Goh goh, Pinterest!
Foto’s en pinnen enal! Let’s do this!

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CONCLUSIE.

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“Social media?
Dat werkt niet
voor mijn bedrijf,
madam”

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IN 4 STAPPEN,
MADAM.
een goede contentstrategie

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(een kort saai stuk,
beloofd!)

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CONTENT
PLAN
REACH
UITBOUWEN
INTERACTIE &
CONTENT
CONVERSIE

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DUUST
KANALEN.

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ALLEMAAL?
nee.
VEEL?

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JA,
BRAND
AWARENESS.uh?

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Brand Awareness is een eerste stap
in het brandingsproces.
Alvorens mensen een bepaalde associatie kunnen maken
rond het merk, moeten ze eerst de merknaam kennen. Ze
moeten zich bewust zijn van het merk.

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FACEBOOK,
en zijn Edgerank-watte?

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eikes.
ALGEBRA,
nederlands alstublieft.

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SNAPTET?
en dan nu met nog wat smijten!
(na goede content tenminste)

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FACEBOOK PROMOTED POSTS, ADS EN PAGE PUSH

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TWITTER,
maar madam dat gaat te snel.

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HASHTAGS #
MENTIONS @
DIRECT MESSAGES DM

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LINKEDIN,
zo serieus!

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LINKEDIN PROFILE, COMPANIES EN GROUPS

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PINTEREST,
ksnapdanie.

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PINTEREST PAGE, BOARDS EN PINS

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GOOGLE+,
ikkendanie.

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IK OOK NIE.

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ZE KOMEN
ER WEL.

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INSTAGRAM,
wijs! maar voor mijn bedrijf?

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BEHIND THE SCENES
PERSOONLIJKHEID, MENSELIJK
INVOLVEMENT
A PICTURE IS WORTH A THOUSAND WORDS
EVENTS PROMOTEN
VERTROUWEN
PARTICIPATIE

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SCHAKEL
BLOGS IN.

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CONTENT

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67%
van de consumenten geeft aan dat hun aankoopbeslissingen beïnvloed worden
door mond aan mond reclame
93%
van de consumenten geeft aan dat ze mond aan mond reclame de meest
betrouwbare bron van informatie vinden
74%
van de consumenten die een negatieve aanbeveling kregen over een merk,
beslisten om van merk te veranderen

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EN NU GIJ!

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CONTENT
PLAN
REACH
UITBOUWEN
INTERACTIE &
CONTENT
CONVERSIE
WITH A LITTLE HELP
FROM YOUR FRIEND
(that friend is me)

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Remember what
Obama said...
that was ‘yes you can!’