Social Media Strategy and Business Models

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Social Media Strategy and Business Models

  1. 1. brings you a presentation<br />Klik for at redigere titeltypografi i masteren<br />Social media<br />Business models and strategies<br />
  2. 2. Social media are <br />different<br />from other media<br />
  3. 3. The internet is NOT a<br />medium<br />
  4. 4. The Internet has mediatedus all<br />
  5. 5.
  6. 6. Cogito ergo sum has become<br />I blog/Tweet/Facebook/Youtube/flickrtherefore I am<br />
  7. 7. ?<br />What is the consequence<br />
  8. 8. Company<br />Userreviews<br />Wikipedia<br />Companywebsite<br />Blogs<br />Facebook<br />Pricecomparison<br />Twitter<br />Mobile apps<br />Deportalization<br />
  9. 9. 5 things to remember <br />and<br />5 business models<br />
  10. 10. S.C.O.R.E<br />
  11. 11. Be social<br />S.C.O.R.E<br />
  12. 12. Be Social: All business is about social relations<br />Social media simply amplifies your voice<br />
  13. 13. Be co-creative<br />S.C.O.R.E<br />
  14. 14. In your marketing<br />
  15. 15.
  16. 16. In your product development<br />
  17. 17. Be open<br />S.C.O.R.E<br />
  18. 18.
  19. 19. Be rewarding<br />S.C.O.R.E<br />
  20. 20. Be Rewarding: Money, honour, a batch...<br />
  21. 21. Be evaluated<br />S.C.O.R.E<br />
  22. 22. Be evaluated<br />#petersvarretalk<br />
  23. 23. 5 business models<br />
  24. 24. The media model<br />
  25. 25. Give it away for free and make money advertising<br />
  26. 26. The freemium model<br />
  27. 27. Give a lot (but not everything) away for free<br />
  28. 28. The app model<br />
  29. 29. The app model 1: App-vertising<br />
  30. 30. The app model 2: Money making apps<br />
  31. 31. The app model 3: Selling apps<br />
  32. 32. The golf club model<br />
  33. 33. Business is social!<br />
  34. 34. The intranet model<br />
  35. 35. Optimize the knowledge of your company<br />
  36. 36. Social media strategy<br />
  37. 37.
  38. 38. Productdevelopment<br />Howcanyouimproveyourexistingproducts by adding social features?<br />
  39. 39. Productdevelopment<br />Howcanyouimproveyourexistingproducts by adding social features?<br /><ul><li>Build community around your product
  40. 40. Add sharing functionalities (share how you use the product)
  41. 41. Add digital by-products (if your own product is not digital as a start)
  42. 42. Make your product free (if this is possible)
  43. 43. Make parts of your product free
  44. 44. Add rating systems
  45. 45. Addtagging systems
  46. 46. Addcommenting/discussionaroundyourproduct
  47. 47. Deportalizeyourproduct (orby-product)
  48. 48. Crowdsource the development of yourproduct</li></li></ul><li>Marketing<br />Howcanyoumakeyour (potential) customers talk aboutyourproduct?<br />
  49. 49. Product marketing<br />Howcanyoumakeyour (potential) customers talk aboutyourproduct?<br /><ul><li>Give them a reason to talk oract
  50. 50. Market to yourexistingcustomers
  51. 51. Deportalizeyourcommunication
  52. 52. Create digital by-products which are social and support the use of your product or your brand.
  53. 53. Give away the productor parts of the product for free
  54. 54. Createcommunityaroundyourproduct
  55. 55. Give peopleaccess to improveyourproduct
  56. 56. Give peopleaccess to rate yourproduct
  57. 57. Give peopleaccess to talk aboutyourproduct
  58. 58. Give peopleaccess to talk to eachotheraboutyourproduct (tips & tricks, improvements, betteruses, etc.)
  59. 59. Make it possible for customers to tellothercustomerswhentheyareusingyourproduct
  60. 60. Give access to all information about the product and how it is produced (and addsharingfunctionality)
  61. 61. Reward participation aroundyourproduct</li></li></ul><li>Company positioning<br />Howcanyourcompanybecome part of the conversationabout the company and itsproducts?<br />
  62. 62. Company positioning<br />Howcanyourcompanybecome part of the conversationabout the company and itsproducts?<br /><ul><li>Becomemediated in everythingyou do
  63. 63. Sharevaluable information – become an information hub
  64. 64. Aggregatevaluable information – become an information hub
  65. 65. Beopen – don’thideanything
  66. 66. Behonest
  67. 67. Listen to the conversation and participate in spaces where people talk about your:
  68. 68. Company
  69. 69. Products
  70. 70. Subjectsrelated to yourproducts
  71. 71. Invitepeopleinside the company
  72. 72. Show offyouremployees
  73. 73. Encourageemployees to participate in social media
  74. 74. Create a social media charter for youremployeesifnecessary
  75. 75. Makepeople part of yourproduct/business/branddevelopment</li></li></ul><li>Howcanyouleverage social technologies to makeyouremployeesengage in conversation?<br />Internalcommunications<br />
  76. 76. Internalcommunications<br />Howcanyouleverage social technologies to makeyouremployeesengage in conversation?<br /><ul><li>Make it possible for employees to stage themselves on the social platforms
  77. 77. Break down barriers between the external and internal so that employees can use their existing social profiles within the organization and vice versa
  78. 78. Make it possible for the employees to show many facets of themself (work, sports, culture, fun, etc)
  79. 79. Reward the use of social platforms
  80. 80. Elevate employees who are good at using the social platforms
  81. 81. Make it fun/interesting/relevant to use the social platforms
  82. 82. Eradicate the rigid barrier between business and social
  83. 83. Make participation on social platforms a necessity for a career within the company
  84. 84. Create a connection between the social media realm and real events and happenings in the company
  85. 85. How to do it:
  86. 86. Use existing social media technologies like Facebook or Twitter
  87. 87. Useeasymodifiabletoolssuch as Wordpress
  88. 88. Usespecific social media tools made for internaluseYammer, 23video etc.
  89. 89. Buildyourown social media solutions from the bottom up</li></li></ul><li>Thank you<br />www.petersvarre.dk<br />www.twitter.com/petersvarre<br />www.facebook.com/petersvarre<br />www.slideshare.net/petersvarre<br />www.youtube.com/petersvarre <br />www.foursquare.com/user/petersvarre<br />www.kommunikationsforum.dk/peter-svarre<br />Rember evaluation on: #petersvarretalk<br />

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