Laurent Antonczak will present some key innovative technologies and applications in visual communication specifically associated with mobile phone. This presentation will focus on identifying promising emerging technologies for mobile, especially through a creative perspective and collaborative process. The presentation is designed to stimulate and to inspire your creative understanding of the future by using current international and national examples.

2. presents
Design Assembly
The m-community: are you part of it?

3. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Sprint ads, 4G network, 2009.

4. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Introduction (5 min)
1. The m-Community (10 min)
– Quick definition and numbers
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code
– Augmented Reality (AR)
– Application for mobile (App)
Conclusion (5 min)

5. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Introduction (5 min)
Kia ora koutou katoa | Profile | Aim of this presentation
This presentation is designed to stimulate and to inspire your creative understanding of the future.

6. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Introduction (5 min)
Kia ora koutou katoa | Profile | Aim of this presentation
This presentation is designed to stimulate and to inspire your creative understanding of the future.

7. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
– Quick definition and numbers
Sprint ads, 4G network, 2009.

8. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year.
Note that this figure includes Web video, subscription services, downloads and applications.
The audience composition skews slightly towards male users, who represent 59% of the total audience.
The top three age groups in the mobile video audience are:
25-34 > 32%
35-44 > 20%
12-17 > 19%.
Mobile video audience grows 70% year to year
Mobile video consumption in the U.S. is growing quicker than ever before.
Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

9. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year.
Note that this figure includes Web video, subscription services, downloads and applications.
The audience composition skews slightly towards male users, who represent 59% of the total audience.
The top three age groups in the mobile video audience are:
25-34 > 32%
35-44 > 20%
12-17 > 19%.
Mobile video audience grows 70% year to year
Mobile video consumption in the U.S. is growing quicker than ever before.
Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

10. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year.
Note that this figure includes Web video, subscription services, downloads and applications.
The audience composition skews slightly towards male users, who represent 59% of the total audience.
The top three age groups in the mobile video audience are:
25-34 > 32%
35-44 > 20%
12-17 > 19%.
Mobile video audience grows 70% year to year
Mobile video consumption in the U.S. is growing quicker than ever before.
Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

11. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year.
Note that this figure includes Web video, subscription services, downloads and applications.
The audience composition skews slightly towards male users, who represent 59% of the total audience.
The top three age groups in the mobile video audience are:
25-34 > 32%
35-44 > 20%
12-17 > 19%
Mobile video audience grows 70% year to year
Mobile video consumption in the U.S. is growing quicker than ever before.
Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

12. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
1. The m-Community (10 min)
The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year.
Note that this figure includes Web video, subscription services, downloads and applications.
The audience composition skews slightly towards male users, who represent 59% of the total audience.
The top three age groups in the mobile video audience are:
25-34 > 32%
35-44 > 20%
12-17 > 19%
Mobile video audience grows 70% year to year
Mobile video consumption in the U.S. is growing quicker than ever before.
Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

13. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code

14. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code

15. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code

16. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code

17. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Quick Response (QR) code

18. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Augmented Reality (AR)

19. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Augmented Reality (AR)

20. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Augmented Reality (AR)

21. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Application for mobile (App)

22. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
2. Emerging Technologies for mobile (20 min)
– Application for mobile (App)

23. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Conclusion (5 min)
– Generation Y = immediacy
– visual communication specifically associated with mobile phone
– emerging technologies for mobile: QR code, AR & APPS
– collaborative process
Engaging Consumers through Mobile Phone, m-Marketing, Social Media and Entertainment

24. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Conclusion (5 min)
– Generation Y = immediacy
– visual communication specifically associated with mobile phone
– emerging technologies for mobile: QR code, AR & APPS
– collaborative process
Engaging Consumers through Mobile Phone, m-Marketing, Social Media and Entertainment

25. | Design Assembly | The m-community: are you part of it? | © ATZ119, 2009.
Thank you
(merci)
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