This document discusses how organizations are changing from traditional hierarchical structures to more networked structures suited for the knowledge economy. It notes that with the rise of Web 2.0 technologies, organizations are becoming more open, diverse, dynamic and interdisciplinary. The document advocates for organizations to adopt social websites, intranets and processes to better facilitate participation, collaboration, knowledge sharing and dialogue both internally and externally. It provides examples of popular Web 2.0 tools and applications that can be leveraged for these purposes.

1. TRINE-MARIA KRISTENSEN CAND.SCIENT.SOC (PR) NORDEA, DECEMBER 17th 2007 Project management and Web 2.0 the cultural shift of organizations, social design and methods...

4. SOCIAL SQUARE SERVICE Direction & Strategy Developing & Building websites with participation Implementation & Education

6. CHANGE ORGANIZATIONS ARE CHANGING FOCUS Industrialism > Production > Similarity > Uniformity > Static> Reduction af complexity > Specialization > Control > Organization chart > Professional > Mass Media > Messages > Influence > Target > < Knowledge economy < Innovation < Diversity < Tailored < Dynamic < Navigating complexity < Interdisciplinary < Autonomy < Informal network < Amateur < Niche Media < Dialogue < Relations < Process

7. Organizations as they were INTERNAL EXTERNAL

8. Organizations in the future? INTERNAL EXTERNAL the social website the social intranet the social process the social organization

10. The first 10 years with the internet?

11. The next 10 years with the internet?

12. MODELS FOR COMMUNICATION Education You teach consumers Manipulation You influence recipients Dialogue You have a mutual relation with participants

15. Weblogs

18. Video-sharing

21. Photo-sharing

25. Link-sharing

27. Social networking

30. News-sharing

32. Collective Intelligence

35. Wikis

36. Normal websites has traditional linear logic Senders Webmaster Website Recipients

37. Wikis has a proces oriented logic Senders, webmasters and recipients - together

40. Knowledge-sharing

44. Agility & speed

46. Findability?

48. Who is who?

51. Who is sharing knowledge?

54. Questions? Social Square Baggesensgade 4C, 1. DK - 2200 Copenhagen www.socialsquare.dk Trine-Maria Kristensen [email_address] + 45 27 29 17 04 Want to connect with me on LinkedIn? http://www.linkedin.com/in/trinemaria