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Social Media Law




       Glen Gilmore, Esq.
GlenGilmore@GlenGilmore.com
@GlenGilmore @SocialMediaLaw1
DISCLAIMER:
This Is NOT Legal Advice
The Basics: It’s Not “Complicated”
1.   The Law is the Law
2.   Transparency and Truthfulness
3.   Know Your Regulator(s) and Their Rules
4.   Establish a Social Media Team
5.   Train and Equip the Team
6.   Create and Share a Social Media Policy
7.   Train, Audit, Adjust
8.   Repeat…
The Law is the Law
“Everything you Tweet, Blog, ‘Like’…”
Social Media: “It’s all fun and games…
           til the lawyers show up….”




•   You are creating a permanent record
•   Deleting doesn’t work
•   Someone is always listening
•   You may have a special duty to archive
•   You have a duty to protect the privacy of
    your customers
“Who’s Your Regulator?!”
New Media Requires New Rules
The FTC Social Media Guidelines
1                6 C.F.R. Part 255
•   Duty to Disclose “Material Connections”
•   Duty to Inform of the Duty
•   Disclosure Must Be “Clear and Conspicuous”
•   Duty to Monitor for Compliance
•   Policy/Inform/Train/Monitor (Rogue Bloggers)
•   Case-by-Case Review
The Right to Tweet, Facebook…And
The Right to Use It for Hiring & Firing
Your Social Media Policy:
                  It IS “Complicated”
• Technology, new platforms, evolving law, and
  ever-changing privacy policies, etc.
• What about a template?
• What about a disclosure “button”, link or tab?
• What should it include?
• What should it NOT include?
• What is your regulator saying – today.
• UPDATE!!!
What about   ?
Q&A




       Glen Gilmore, Esq.
GlenGilmore@GlenGilmore.com
@GlenGilmore @SocialMediaLaw1

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Social sharesummit rochester_glend_gilmoreesq_socialmedialaw

  • 1. Social Media Law Glen Gilmore, Esq. GlenGilmore@GlenGilmore.com @GlenGilmore @SocialMediaLaw1
  • 2. DISCLAIMER: This Is NOT Legal Advice
  • 3. The Basics: It’s Not “Complicated” 1. The Law is the Law 2. Transparency and Truthfulness 3. Know Your Regulator(s) and Their Rules 4. Establish a Social Media Team 5. Train and Equip the Team 6. Create and Share a Social Media Policy 7. Train, Audit, Adjust 8. Repeat…
  • 4. The Law is the Law “Everything you Tweet, Blog, ‘Like’…”
  • 5. Social Media: “It’s all fun and games… til the lawyers show up….” • You are creating a permanent record • Deleting doesn’t work • Someone is always listening • You may have a special duty to archive • You have a duty to protect the privacy of your customers
  • 7. New Media Requires New Rules
  • 8. The FTC Social Media Guidelines 1 6 C.F.R. Part 255 • Duty to Disclose “Material Connections” • Duty to Inform of the Duty • Disclosure Must Be “Clear and Conspicuous” • Duty to Monitor for Compliance • Policy/Inform/Train/Monitor (Rogue Bloggers) • Case-by-Case Review
  • 9. The Right to Tweet, Facebook…And The Right to Use It for Hiring & Firing
  • 10. Your Social Media Policy: It IS “Complicated” • Technology, new platforms, evolving law, and ever-changing privacy policies, etc. • What about a template? • What about a disclosure “button”, link or tab? • What should it include? • What should it NOT include? • What is your regulator saying – today. • UPDATE!!!
  • 12. Q&A Glen Gilmore, Esq. GlenGilmore@GlenGilmore.com @GlenGilmore @SocialMediaLaw1