Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
28 inspiring quotes That is Shaping The Future of Social MediaSimplify360
Quotes from experts and business leaders on Social Media and its usage behavior. These are some of the bitter truths and visionary statement that has taken Social Media to newer height.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
Break Down B2B Silos and Lead with Data to Drive Marketing PerformanceSocialTribe
At Digital Summit Detroit, Tatiana Natzke of Social Tribe + Erik Lindstrom of SAP walk through their experiences using data to break down silos in B2B marketing and drive audience engagement.
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
How Financial Services Professionals can Leverage LinkedIn Sales NavigatorJennifer Benincasa
The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
Hear firsthand from one of our top performing regional financial services sales manager as she reveals how her team partners with organizations to drive success through Sales Navigator.
During this webinar, you'll learn:
• How to use Sales Navigator to find and engage with your decision-makers and track existing relationships
• How LinkedIn is partnering with Financial Services Organizations
• Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
• Best practices on how to use Sales Navigator day-to-day to prospect, manage accounts, drive and encourage adoption
APG West Social Media Week: Bogdana Butnar, PokeAPGWest
Bogdana looks at the changing role of social in crafting a brand experience, and challenges us to work harder to create more meaningful interactions that warrant people's attention.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
AI Innovation Showcase at the VentureBeat Summit 2018Udi Ledergor
This is the presentation I used to win 1st place at the 2018 VentureBeat Summit AI Showcase. You can watch my live presentation here:
https://www.youtube.com/watch?v=5j4QUNuibTQ
28 inspiring quotes That is Shaping The Future of Social MediaSimplify360
Quotes from experts and business leaders on Social Media and its usage behavior. These are some of the bitter truths and visionary statement that has taken Social Media to newer height.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
Break Down B2B Silos and Lead with Data to Drive Marketing PerformanceSocialTribe
At Digital Summit Detroit, Tatiana Natzke of Social Tribe + Erik Lindstrom of SAP walk through their experiences using data to break down silos in B2B marketing and drive audience engagement.
Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade.
There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset.
That’s why we’ve gathered a group of top millennial marketers to discuss:
• How millennials make purchasing decisions
• Advice for marketers looking to reach millennials
• What millennials predict for the future of marketing
• What millennials want in a job
• Personal branding tips for fellow millennials
Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.
How Financial Services Professionals can Leverage LinkedIn Sales NavigatorJennifer Benincasa
The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
Hear firsthand from one of our top performing regional financial services sales manager as she reveals how her team partners with organizations to drive success through Sales Navigator.
During this webinar, you'll learn:
• How to use Sales Navigator to find and engage with your decision-makers and track existing relationships
• How LinkedIn is partnering with Financial Services Organizations
• Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
• Best practices on how to use Sales Navigator day-to-day to prospect, manage accounts, drive and encourage adoption
APG West Social Media Week: Bogdana Butnar, PokeAPGWest
Bogdana looks at the changing role of social in crafting a brand experience, and challenges us to work harder to create more meaningful interactions that warrant people's attention.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
AI Innovation Showcase at the VentureBeat Summit 2018Udi Ledergor
This is the presentation I used to win 1st place at the 2018 VentureBeat Summit AI Showcase. You can watch my live presentation here:
https://www.youtube.com/watch?v=5j4QUNuibTQ
Have your improvements plateaued? Are Scrum Masters acting more like facilitators than active improvement drivers? Are your improvement efforts grounded in reactive problem solving and good intentions but failing to deliver true and measurable results? These questions indicate that there is a “missing link” between the improvement culture that so many Agilists want but rarely find they can execute. This presentation captures the last six years of experience working with Toyota Kata in an Agile setting, helping teams, departments, business units and organizations learn how to set ambitious and measurable improvement goals and work iteratively toward them.
Discover more Lean Digital stories on www.lean-digital-summit.com
We Are Young: Tactics for Hiring Junior DevelopersShelley Reece
Historically, recruiters have avoided recent grads and junior talent because they didn’t have the tools or tactics to measure a candidate on aptitude or even know where to find them in the first place outside of college job fairs. This webinar will help you overcome that hesitation, teaching you strategies to identify, source and hire junior developers.
Ektron Synergy 2014 - Thriving at the Intersection of Marketing & ITEktron
Marketing is being reinvented as a technology-powered discipline. From new, brand-defining
customer experiences to more efficient marketing operations, software is changing
what's possible. It's also changing the structure and culture of organizations
who embrace these possibilities. We'll take a whirlwind tour of the forces
driving this convergence and the ways in which companies and individuals can
thrive in it. Presented by Scott Brinker Scott Brinker, Co-founder & CTO, ion interactive
Unleashing the Power of Modern MarketingDigital Vidya
Wish to know how can you be successful at 'Unleashing the Power of Modern Marketing'?. You will find this deck presented by Hitu Chawla, Director Enterprise Marketing, Microsoft India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The LincSphere mobile app is a toolset that helps you grow and leverage your network to get more sales, access, influence or whatever you want to achieve.
Top 10 Digital Marketing Mistakes by Japanese Companies in 2017Zo Digital Japan
Japanese Companies continually make the same Digital Marketing mistakes over and over again. These mistakes cost billions of Yen each year in lost revenue, and most companies don't realize it. In today's talk, I will uncover the top 10 Mistakes Japanese companies make in 2017.
For more information, please visit www.jcdigital.jp.
On-Stage discussion: Is precision Marketing a Pseudo-Proposition?Simba Events
On-Stage discussion: Is precision Marketing a Pseudo-Proposition?
Panelist:
Vincent Lee, Columnist, CMO
Ronnie Chen, Partner/Head of Creative & Strategy Dept., MGCC
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
A brief overview of tools & tricks to close more deals with less effort. By Jeroen Corthout, Co-Founder of Salesflare, as presented at the Sales Summit in Brussels on 25/02/2016.
A brief overview of tools & tricks to close more deals with less effort. By Jeroen Corthout, Co-Founder of Salesflare, as presented at the Sales Summit in Brussels on 25/02/2016.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019
Social Selling The Lenovo Way
1. Sriram Gopalaswamy
Marketing Head- Commercial Segment
Lenovo
Session 3 - Social Selling The Lenovo Way
#inTC17
Social Selling 101 Workshop:
Your Sales Strategy for the Digital Age
2. ITDM Social ecosystem as per Lenovo
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Frequent (Daily) Infrequent (Weekly)
The
Shift…….
3. The Business Club – Hypersharp Targeting
Indian professionals use LinkedIn for
1. Jobs
2. Professional News from their connections
3. Relevant industry news, thought leaders
150K Stakeholders
5. Sample this…..
2 Companies found online were in the same building as us
1 City where our existing database was highly insufficient, but nobody
noticed it
# #of Ppl from a company present on LinkedIn gave us a new metric