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SocialSelling
Exploring new ways to acquire new customers & selling more
to the existing ones
Farouk Mezghich
@farkao
LinkedIn + Microsoft + IP-TECH
= B2B Sales & Channel Sales +Talent
Acquisition + Community Management
Manchester Business School + ENSI
= MBA + MEng. (IT)
02/22/2018
6 things you
will need to
explain to your
kids
- 1 –
How sometimes
when you called
your friends, you'd
have to talk to
their parents first.
-2-
How you used
to pay for
internet by
the hour.
- 3 –
The link
between these
2 items.
-4-
How strangers
used to knock on
your door during
dinner to try to sell
you things.
- 5 –
What
outbound
marketing
was.
- 6-
And people
would get
suckered into
picking up cold
calls from
telemarketers!
AREYOUSTILL – DOING ANY OFTHIS?
WHAT ISTHE
ONEVIRTUAL
PLACEWHERE
ICAN
– FIND ALL PROFESSIONALS?
– APPROACH PROFESSIONALS ANDTHEY
WOULD BE FINEWITHTHAT?
– AVOID COLD CALLING?
– BUILD MY PERSONAL BRAND?
– INITIATE A B2B?
LinkedIn.com
inTunisia: the
numbers
– #40 most visited website (Feb 22nd, 2018)
– 700k professionals:Tunis, Ben Arous, Ariana, Sfax, than Nabeul
– ICT is dominating
– Mostly Junior and mid-career profiles
– Most represented universities: ESPRIT, SUP'COM, ISI, INSAT,
TIME, ULT, ENIT
– The multinational tech companies: Microsoft, IBM, HP, HUAWEI,
FIS
– The local tech companies: Sofrecom,Wevioo,Vermeg, IP-TECH
– The banking companies: QNB, BNP, Societe Generale, BIAT
– Top influencers: Jian ShuoWang, Alex Fergusson, Mohamed Al
Gergawi...
LinkedIn.com
inTunisia:
the numbers
LinkedIn.com
inTunisia:
the numbers
A typical
selling process
be like
Source: http://www.optifinow.com/products/sales-process-automation.php
Why it
becomes
difficult?
4 steps to
social-sell?
TARGET:
Find the right
people and
companies FASTER
UNDERSTAND
Keep track of key
lead and company
changes
ENGAGE
Reach and engage
with prospects
Other features
to make our
life easier
– Lead (people) recommendation: suggestions customized for you.
– CRM Integration: Automatically save the leads and accounts you
are selling to and log Sales Navigator activity to CRM in a single
click.
– Real-time updates: Get relevant insights on your accounts and
leads, including job changes.
– Tags an notes: Organize your leads and accounts with tags, and
take notes that can be synced back to CRM.
So, how to
start?
6 rules
– A good looking LinkedIn profile before approaching whoever
– Consistent Posting Rhythm: Post interesting things, regularly (1
per day is not bad)
– Good lead building (add 5 people per account as average,
depending on your business)
– Interact with your leads’ posts (because 'Social' is posting +
interacting with others' posts)
– Keep adding interesting contacts to your network regularly
– InMail your leads contacts frequently (but don’t harass them)
THANKYOU

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Social Selling via LInkedin

  • 1. SocialSelling Exploring new ways to acquire new customers & selling more to the existing ones Farouk Mezghich @farkao LinkedIn + Microsoft + IP-TECH = B2B Sales & Channel Sales +Talent Acquisition + Community Management Manchester Business School + ENSI = MBA + MEng. (IT) 02/22/2018
  • 2. 6 things you will need to explain to your kids
  • 3. - 1 – How sometimes when you called your friends, you'd have to talk to their parents first.
  • 4. -2- How you used to pay for internet by the hour.
  • 5. - 3 – The link between these 2 items.
  • 6. -4- How strangers used to knock on your door during dinner to try to sell you things.
  • 8. - 6- And people would get suckered into picking up cold calls from telemarketers!
  • 9. AREYOUSTILL – DOING ANY OFTHIS?
  • 10. WHAT ISTHE ONEVIRTUAL PLACEWHERE ICAN – FIND ALL PROFESSIONALS? – APPROACH PROFESSIONALS ANDTHEY WOULD BE FINEWITHTHAT? – AVOID COLD CALLING? – BUILD MY PERSONAL BRAND? – INITIATE A B2B?
  • 11.
  • 12. LinkedIn.com inTunisia: the numbers – #40 most visited website (Feb 22nd, 2018) – 700k professionals:Tunis, Ben Arous, Ariana, Sfax, than Nabeul – ICT is dominating – Mostly Junior and mid-career profiles – Most represented universities: ESPRIT, SUP'COM, ISI, INSAT, TIME, ULT, ENIT – The multinational tech companies: Microsoft, IBM, HP, HUAWEI, FIS – The local tech companies: Sofrecom,Wevioo,Vermeg, IP-TECH – The banking companies: QNB, BNP, Societe Generale, BIAT – Top influencers: Jian ShuoWang, Alex Fergusson, Mohamed Al Gergawi...
  • 15. A typical selling process be like Source: http://www.optifinow.com/products/sales-process-automation.php
  • 18. TARGET: Find the right people and companies FASTER
  • 19. UNDERSTAND Keep track of key lead and company changes
  • 21. Other features to make our life easier – Lead (people) recommendation: suggestions customized for you. – CRM Integration: Automatically save the leads and accounts you are selling to and log Sales Navigator activity to CRM in a single click. – Real-time updates: Get relevant insights on your accounts and leads, including job changes. – Tags an notes: Organize your leads and accounts with tags, and take notes that can be synced back to CRM.
  • 22. So, how to start? 6 rules – A good looking LinkedIn profile before approaching whoever – Consistent Posting Rhythm: Post interesting things, regularly (1 per day is not bad) – Good lead building (add 5 people per account as average, depending on your business) – Interact with your leads’ posts (because 'Social' is posting + interacting with others' posts) – Keep adding interesting contacts to your network regularly – InMail your leads contacts frequently (but don’t harass them)