5. LinkedIn by the Numbers
94%
Of recruiters
use LinkedIn
to vet a
candidate
77%
Said LinkedIn
helped them
research people
and companies
89%
Of professionals
reach out to their
connections at
some point in their
job search
20%
Job seekers said
former bosses /
coworkers were most
effective in getting a
new job
http://www.slideshare.net/linkedin/the-2016-linkedin-job-search-guide
6. Basic Profile Details
◇ Photo: 60% of your
face
◇ Headline: Add
company name
○ Dynamic, briefly
explain your role
◇ URL: Customize
◇ Education: Add
current and past
7. Add a Background Photo
◇ Backgrounds must be 1400x425
◇ Could be:
○ Alma mater
○ Organization
○ Company
8. LinkedIn Summary
◇ Not be a reiteration of your resume
◇ First person
○ Avoid using “I” every sentence
◇ Paragraph form
◇ Show off your personality
9. Summary Continued
Customer Centric:
◇ How you provide
value
◇ How you helped a
customer
◇ Valuable for sales
associates
Job-Seeking:
◇ What you’re
looking for in a
company or career
◇ Contact
information
◇ Skills
10. Experience & Job Descriptions
◇ How you added value
◇ Action verbs
○ 185 action verbs for your resume
○ Thesaurus.com
◇ Quantitative results
Users who
customize their
“Experience” get
12x more profile
views on
average
12. Help with Job Descriptions
◇ Specific skills developed as a result of job
◇ If struggling, try the S.T.A.R. Structure
○ Situation: Scenario that required you to use your skills
and experience
○ Task: Briefly identify challenges you overcame to succeed
○ Action: Detail specific steps you took to resolve the task
○ Results: What you accomplished, with specifics and stats if
available
13. Finding Relevant Content to Post
◇ Follow thought leaders
& news outlets
◇ Join Groups
◇ Set up Google Alerts
○ Relevant news
received via email
○ Industries, news,
organizations
◇ Create your own Posts
14. Connecting with Acquaintance or Colleague
◇ Mention specific topic(s)
from conversation
◇ Make it personal
◇ Do not use automated
LinkedIn message
◇ Ex: Had coffee with
someone last week
○ Referenced what we
discussed
17. Twitter Appeals
◇ 310 million monthly active users
◇ Concise information and thoughts
◇ Simple form to digest news and
trends
◇ A Retweet shares your tweet with
unique audiences
○ Easy way to reach entirely new
sets of users
19. Creating a Twitter Profile
◇ Create a handle resembling your name
◇ Include keywords in your bio
○ Enhances searchability
◇ Add your customized LinkedIn URL
◇ Add Red Hat Theme Color
○ Enter cc0000
20. Creating an Engaging Tweet
◇ Tweets with media content experience 313% more engagement
◇ Can use up to four pictures in one tweet
◇ Use Bitly.com to shorten article links
22. Networking on Twitter
◇ Chats:
○ Real-time conversations
with Q&A lasting ~1
hour
○ Pulls different tweets
together in one stream
through a #
○ Ex: #OpenOrgChat
23. Networking on Twitter
◇ Lists:
○ Tweets from specific followers in one
stream
○ Create your own or subscribe to
others
○ Almost a “customized timeline”
◇ Direct Messaging:
○ Be concise and connect using
common ground
○ Ex: Reference a topic or article that
person tweeted
25. Improve your
LinkedIn profile
Earn Swag by Showing Off Your New Skills
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