+
Social Media

Leveraging
LinkedIn
presented by Kate Paine

gplus.to/MarketingPartnersVt
linkedin.com/company/marketing-p...
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Overview!
n 

Why LinkedIn?!

n 

Your Profile: Resume, Skills, Privacy, Apps!

n 

Company Pages!

n 

Groups!

n ...
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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238,000,000+ Registered Members in over 200 countries!

Courtesy: socialemediarecruitment.nl/
Copyright: Marketing Partn...
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Profile Tips
n 

MUST have a professional photo!

n 

Your headline – in other words – “What you do for a living.”
Yo...
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LinkedIn Profile – Headline Sample

Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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A robust LinkedIn profile includes:
n 

Cover Letter (keep it concise and brief)

n 

Resume (more summary-like than l...
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Personal Branding
n 

Establish your brand (your identity, what makes you unique).

n 

Know what your key messages ar...
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3 Ways to Enhance
Your LinkedIn Summary
n 

A compelling statement of your distinctive value. What makes
you or your p...
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LinkedIn Summary Example

Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Your Company Page
n 

Quality images that welcome visitors and showcase your brand.

n 

Rich, authentic and relevant...
+ Sample Company Page

Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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The LinkedIn Marketing System
Learn and
optimize

Join the
community

Engage
your
audience

Find your
customers

Copyri...
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Join the Community with Groups
n 

LinkedIn groups provide a place for professionals like you, in
the same industry (o...
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Recruitment
n 

LinkedIn is the go-to tool for recruiters.

n 

LinkedIn is seen as a resume alternative.

n 

Think...
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Resources

• Download presentation: marketing-partners.com/presentations
• LinkedIn: How is your profile? (Marketing Pa...
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Thank You!
To reach Kate Paine:
kpaine@marketing-partners.com
802-864-6710
www.marketing-partners.com
Marketing Partner...
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Leverage LinkedIn

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LinkedIn is an online professional social media platform and is the most widely used and highly regarded of its kind in the business world. In the following presentation, you learn how to enhance your profile and maintain it with compelling status updates and calls to action. Learn how to become an expert in your industry and showcase your brand.

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Leverage LinkedIn

  1. 1. + Social Media Leveraging LinkedIn presented by Kate Paine gplus.to/MarketingPartnersVt linkedin.com/company/marketing-partners-inc. @ChangeConvos facebook.com/Marketing.PartnersVt Professional Networking Business! Business! Business!
  2. 2. + Overview! n  Why LinkedIn?! n  Your Profile: Resume, Skills, Privacy, Apps! n  Company Pages! n  Groups! n  Resources! Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  3. 3. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  4. 4. + Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  5. 5. + 238,000,000+ Registered Members in over 200 countries! Courtesy: socialemediarecruitment.nl/ Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  6. 6. + Profile Tips n  MUST have a professional photo! n  Your headline – in other words – “What you do for a living.” You have 120 characters – use them wisely. n  Create keywords describing what you do vs. posting your job title. LinkedIn uses search engine features to find keywords. Use the “|” separator bar (known as a “pike”) between the keywords. n  Place keywords in your headline that will resonate with your target audience. n  Create a custom URL. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  7. 7. + LinkedIn Profile – Headline Sample Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  8. 8. + Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  9. 9. + A robust LinkedIn profile includes: n  Cover Letter (keep it concise and brief) n  Resume (more summary-like than lengthy) n  References (NOT the same as endorsements) from peers and/or colleagues n  Your profile serves as a kind of database of your contacts throughout life n  Updates on current projects and career activity n  A place where you can learn, share and interact in a professional manner. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  10. 10. + Personal Branding n  Establish your brand (your identity, what makes you unique). n  Know what your key messages are and communicate frequently and concisely. n  This is critical to how your audience and market perceive you. n  Affects how you find the right jobs, customers, and ability to attract talent and more. n  If you enjoy writing – all the more reason to start or enhance your business blog and post it regularly on LinkedIn. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  11. 11. + 3 Ways to Enhance Your LinkedIn Summary n  A compelling statement of your distinctive value. What makes you or your product unique. Your niche. n  A backstory that explains how you became to be so good at what you do. n  State the impact you want your work to have for a client or employer. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  12. 12. + LinkedIn Summary Example Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  13. 13. + Your Company Page n  Quality images that welcome visitors and showcase your brand. n  Rich, authentic and relevant content. n  Compelling status updates with calls to action. n  Gather recommendations from colleagues or clients – not too many! n  Showcase your brand and engage with your audience in a significant way. n  Display groups to which you belong to attract a larger audience and expand your network. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  14. 14. + Sample Company Page Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  15. 15. + Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  16. 16. + The LinkedIn Marketing System Learn and optimize Join the community Engage your audience Find your customers Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  17. 17. + Join the Community with Groups n  LinkedIn groups provide a place for professionals like you, in the same industry (or interests), to share content, make contacts and establish yourself as an expert in your field. n  Be careful on selecting a Group. Screen the Group before joining. A moderated Group is favorable. Does the leader of the Group have a professional certification? If you join, is it a good place where you can be seen as an expert? n  Groups offer: viral distribution capabilities, email messaging platform, associations (your local Chamber), and trade groups. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  18. 18. + Recruitment n  LinkedIn is the go-to tool for recruiters. n  LinkedIn is seen as a resume alternative. n  Think of LinkedIn as a virtual Rolodex providing recruiters to over 150 million professionals worldwide. n  Including your photo, recent work history, recommendations and special skills increases placement in LinkedIn’s search engine. n  Posting updates and keeping your profile current keeps you engaged and looks good to recruiters or potential clients. n  You are creating a solid, professional online footprint. Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  19. 19. + Resources • Download presentation: marketing-partners.com/presentations • LinkedIn: How is your profile? (Marketing Partners Blog) http://conversations.marketing-partners.com/2013/05/linkedinhow-is-your-profile/ • How to Generate Sales Leads and Customers from your Blog (Marketing Partners Blog) http://marketingland.com/linkedin-pages-vs-groups-vsanswers-30011 • About Company Page Set-Up: http://help.linkedin.com/app/answers/detail/a_id/28407 • Why Create a Company Page: http://www.marketing.linkedin.com/company-pages/ Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
  20. 20. + Thank You! To reach Kate Paine: kpaine@marketing-partners.com 802-864-6710 www.marketing-partners.com Marketing Partners Office: 176 Battery St., Burlington, VT Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com

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