CCPA is set to be the most comprehensive privacy law to date in the US and aims to give Californians more control over their personal information.
During my work at Criteo, I'm in charge of CCPA project from initialisation, planification to answer to the clients questions.
Furthermore, I took specific actions including training program, One pager and Q&A edition, as well as cooperation with other departments, such as marketing, law and sales teams.
Joint ad trade letter to ag becerra re ccpa 1.31.2019Greg Sterling
We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.
California Consumer Protection Act - Insight from Sia Partners Daniel Connor
This Insight article describes the requirements of the new law applicable to California residents as well as comparing it to the new European standards in GDPR.
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
Online Behavioral Advertising (OBA) Legal & Regulatory ComplianceAdler Law Group
Behavioral or targeted marketing and advertising is one of the fastest growing areas for advertising and marketing professionals. New technologies driving behavioral and contextual advertising are challenging the established methods. Many realize that limiting targeted marketing may lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet: the exchange of value between consumers and content providers. However, legislators, regulators, and industry trade groups have expressed concerns over perceived abuses of the collection and use of personal data of online users that involve privacy issues that “go well beyond behavioral advertising.” With every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities. Attendees will learn 1) the current state of behavioral and contextual advertising, 2) risks and pitfalls with targeted advertising, and 3) trends in legislation and regulatory compliance.
Joint ad trade letter to ag becerra re ccpa 1.31.2019Greg Sterling
We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.
California Consumer Protection Act - Insight from Sia Partners Daniel Connor
This Insight article describes the requirements of the new law applicable to California residents as well as comparing it to the new European standards in GDPR.
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
Online Behavioral Advertising (OBA) Legal & Regulatory ComplianceAdler Law Group
Behavioral or targeted marketing and advertising is one of the fastest growing areas for advertising and marketing professionals. New technologies driving behavioral and contextual advertising are challenging the established methods. Many realize that limiting targeted marketing may lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet: the exchange of value between consumers and content providers. However, legislators, regulators, and industry trade groups have expressed concerns over perceived abuses of the collection and use of personal data of online users that involve privacy issues that “go well beyond behavioral advertising.” With every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities. Attendees will learn 1) the current state of behavioral and contextual advertising, 2) risks and pitfalls with targeted advertising, and 3) trends in legislation and regulatory compliance.
The california consumer privacy act (ccpa) is in effect starting on january 1...RominaMariaBaltariu
The California Consumer Privacy Act (CCPA) is in Effect Starting Today, January 1, 2020 - Which websites will CCPA impact? - 8 (easy) steps to be GDPR ready if you own a website - You are here: - Visitor Analytics
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)Symantec
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
General Data Protection Regulation & Customer IAMUbisecure
The “General Data Protection & Customer IAM” white paper outlines the legal premise of the GDPR, and then delves into the specific parts where Customer Identity and Access Management solutions can help your organisation.
Policy Brief : Can the GDPR help SMEs innovate for older adults in Europe?Mobile Age Project
Mobile Age project: https://www.mobile-age.eu/
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693319.
This material reflects only the author's view and the Research Executive Agency (REA) is not responsible for any use that may be made of the information it contains.
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
White Paper: Bridging the Gap between Marketing & IT with Customer Identity &...Gigya
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this gap requires a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We'll take a look at three marketing and IT conflicts and how customer identity and access management (CIAM) provides a highly collaborative and effective solution.
The CCPA is set to be the toughest privacy law in the United States and a trailblazer for future state and potentially federal legislation. The Act expands the rights of consumers and requires businesses falling within its scope to be significantly more transparent about how they collect, use, and disclose personal information. Any business in scope are required to enhance their data management practices, expand their individual rights processes, and update their privacy policies by the 2020 deadline.
This webinar will review:
-10 step plan to reach CCPA compliance by the end of the year
-Key areas still under discussion and feedback from open forums
-How enforcement will work; private action and regulator enforcement
This guide is intended to provide a concise summary of the TCPA statute and related regulations, and explain the new rules and their known impacts on enterprises (the organizations making the outbound contact) and recipients (people on the receiving end of the interactions). A lack of clarity in the regulations has driven organizations with the financial means to hire legal firms to assist them in interpreting the rules. Companies without the financial resources for legal counsel are looking for guidance. No one knows whether their interpretation is correct, and the case law, which is addressed in Section 2.1 of this Guide, further confounds the market, as each case seems to involve a different facet of the regulations and how they are applied.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
This year’s survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, including payment providers and biometrics, indicating a clear evolution of the concept of digital identity: Identity 3.0.
Update Your CCPA Plan with Practical Insights into the Proposed Regulations, ...TrustArc
Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General Xavier Becerra released proposed regulations under the CCPA. The proposed regulations are intended to operationalize the CCPA and provide practical guidance to consumers and businesses subject to the law. California Governor Gavin Newsom followed with a legislative update on Friday, October 11th in which he announced that he had signed 6 privacy bills into law, including 5 amending the CCPA and a new law related to the CCPA requiring data broker registration.
View this webinar to gain valuable insights into:
-A review and analysis of the proposed CCPA implementing regulations, related amendments and the impact to your planning
-Tips and tools to operationalize complying with the CCPA, including - the four types of consumer notices, including the Do Not Sell notice; consumer privacy requests, security considerations and verification; training and record-keeping; special rules for personal information of minors; requirements for financial incentives including calculating data value, practices for employment data and B2B transactions; and much more
-Insights into what to expect after the public comment period closes on December 6, 2019
Watch the on-demand webinar: https://info.trustarc.com/WB-2019-10-23-CCPASurvivalGuideMasteringConsentDoNotSellConsumerRightsandLookBackRequirements_RegPage.html
The CCPA compliance deadline is fast approaching. Whether you are just starting, or have been working on your program for months, chances are you are having a lot of last minute implementation questions. Join this session to hear from a panel of industry experts who have been working on the front lines with companies of all sizes across all industries as they share tips and best practices on how to handle key aspects of CCPA compliance. You will also have the opportunity to ask the experts questions.
This webinar will provide:
-Tips on how to implement Do Not Sell and manage consumer rights requests
-Best practices and tools to support look back reporting requirements
-Updated guidance on the latest CCPA requirements changes
A summary of the opportunities & challenges that lay ahead in the new data-fuelled marketing ecosystem; including the 5 key questions to ask your data tech vendor.
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
TrustArc Webinar_ How Data Privacy Demands Impact Your Marketing Team.pdfTrustArc
Ask any modern marketer for their favorite privacy acronym, and they will probably tell you: GDPR, LGPD, CCPA, or PIPL – and that’s before we factor in layers of data ethics or self-regulatory practices like opt-in, opt-out, CDPs and CMPs, PII and SPI, AMIs and beyond cookies. Too often, there is a lack of clear guidance for marketers on how to transform compliance requirements into Marketing practices.
Not to mention the fact that many times the legalese leaves room for broad interpretation, giving rise to questions like: Do you need consent for everything? Can your company capture consent in exchange for content? How is notice and enhanced notice being extended?
In this webinar, we explore tactics and strategies Marketing teams can implement to comply with both privacy laws and important self-regulatory programs and still achieve consumer trust and exceed business objectives.
This webinar reviews:
- Consent and marketing under current privacy laws and regulations
- What you can and cannot do to identify prospects, generate leads and convert into customers
- The key questions a marketer needs to ask their agencies and ad tech service providers
*Webinar* CCPA: Get Your Business ReadyMoEngage Inc.
The impact of non-compliance with the California Consumer Privacy Act (CCPA) could be severe! If you're a business owner or an executive responsible for data and compliance for your organization, this presentation by Marit Davey - Data Privacy Compliance Expert can be helpful.
The california consumer privacy act (ccpa) is in effect starting on january 1...RominaMariaBaltariu
The California Consumer Privacy Act (CCPA) is in Effect Starting Today, January 1, 2020 - Which websites will CCPA impact? - 8 (easy) steps to be GDPR ready if you own a website - You are here: - Visitor Analytics
Symantec Webinar: Preparing for the California Consumer Privacy Act (CCPA)Symantec
On January 1, 2020, one of the strictest privacy laws in the US, the California Consumer Privacy Act (CCPA), will come into effect. What should governance, risk and compliance executives know in order to prepare for CCPA? Watch the on demand recording here: https://symc.ly/2Pn7tvW.
General Data Protection Regulation & Customer IAMUbisecure
The “General Data Protection & Customer IAM” white paper outlines the legal premise of the GDPR, and then delves into the specific parts where Customer Identity and Access Management solutions can help your organisation.
Policy Brief : Can the GDPR help SMEs innovate for older adults in Europe?Mobile Age Project
Mobile Age project: https://www.mobile-age.eu/
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 693319.
This material reflects only the author's view and the Research Executive Agency (REA) is not responsible for any use that may be made of the information it contains.
White Paper: Achieving A Single Customer View: The Holy Grail for MarketersGigya
This guide provides actionable strategies for how your business can achieve a single customer view to better understand your audience and build meaningful, identity-driven customer relationships.
White Paper: Bridging the Gap between Marketing & IT with Customer Identity &...Gigya
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for marketing and IT to come together. Bridging this gap requires a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We'll take a look at three marketing and IT conflicts and how customer identity and access management (CIAM) provides a highly collaborative and effective solution.
The CCPA is set to be the toughest privacy law in the United States and a trailblazer for future state and potentially federal legislation. The Act expands the rights of consumers and requires businesses falling within its scope to be significantly more transparent about how they collect, use, and disclose personal information. Any business in scope are required to enhance their data management practices, expand their individual rights processes, and update their privacy policies by the 2020 deadline.
This webinar will review:
-10 step plan to reach CCPA compliance by the end of the year
-Key areas still under discussion and feedback from open forums
-How enforcement will work; private action and regulator enforcement
This guide is intended to provide a concise summary of the TCPA statute and related regulations, and explain the new rules and their known impacts on enterprises (the organizations making the outbound contact) and recipients (people on the receiving end of the interactions). A lack of clarity in the regulations has driven organizations with the financial means to hire legal firms to assist them in interpreting the rules. Companies without the financial resources for legal counsel are looking for guidance. No one knows whether their interpretation is correct, and the case law, which is addressed in Section 2.1 of this Guide, further confounds the market, as each case seems to involve a different facet of the regulations and how they are applied.
White Paper: The 2015 State of Consumer Privacy & PersonalizationGigya
This year’s survey results illustrate increased growth and intensity in consumer desire for data privacy and personalized user experiences. While social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods, including payment providers and biometrics, indicating a clear evolution of the concept of digital identity: Identity 3.0.
Update Your CCPA Plan with Practical Insights into the Proposed Regulations, ...TrustArc
Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General Xavier Becerra released proposed regulations under the CCPA. The proposed regulations are intended to operationalize the CCPA and provide practical guidance to consumers and businesses subject to the law. California Governor Gavin Newsom followed with a legislative update on Friday, October 11th in which he announced that he had signed 6 privacy bills into law, including 5 amending the CCPA and a new law related to the CCPA requiring data broker registration.
View this webinar to gain valuable insights into:
-A review and analysis of the proposed CCPA implementing regulations, related amendments and the impact to your planning
-Tips and tools to operationalize complying with the CCPA, including - the four types of consumer notices, including the Do Not Sell notice; consumer privacy requests, security considerations and verification; training and record-keeping; special rules for personal information of minors; requirements for financial incentives including calculating data value, practices for employment data and B2B transactions; and much more
-Insights into what to expect after the public comment period closes on December 6, 2019
Watch the on-demand webinar: https://info.trustarc.com/WB-2019-10-23-CCPASurvivalGuideMasteringConsentDoNotSellConsumerRightsandLookBackRequirements_RegPage.html
The CCPA compliance deadline is fast approaching. Whether you are just starting, or have been working on your program for months, chances are you are having a lot of last minute implementation questions. Join this session to hear from a panel of industry experts who have been working on the front lines with companies of all sizes across all industries as they share tips and best practices on how to handle key aspects of CCPA compliance. You will also have the opportunity to ask the experts questions.
This webinar will provide:
-Tips on how to implement Do Not Sell and manage consumer rights requests
-Best practices and tools to support look back reporting requirements
-Updated guidance on the latest CCPA requirements changes
A summary of the opportunities & challenges that lay ahead in the new data-fuelled marketing ecosystem; including the 5 key questions to ask your data tech vendor.
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
Here's a short presentation on the GDPR, first presented at the Morning Advertiser MA500 event in Edinburgh on 14th September. This is an overview regulations.
TrustArc Webinar_ How Data Privacy Demands Impact Your Marketing Team.pdfTrustArc
Ask any modern marketer for their favorite privacy acronym, and they will probably tell you: GDPR, LGPD, CCPA, or PIPL – and that’s before we factor in layers of data ethics or self-regulatory practices like opt-in, opt-out, CDPs and CMPs, PII and SPI, AMIs and beyond cookies. Too often, there is a lack of clear guidance for marketers on how to transform compliance requirements into Marketing practices.
Not to mention the fact that many times the legalese leaves room for broad interpretation, giving rise to questions like: Do you need consent for everything? Can your company capture consent in exchange for content? How is notice and enhanced notice being extended?
In this webinar, we explore tactics and strategies Marketing teams can implement to comply with both privacy laws and important self-regulatory programs and still achieve consumer trust and exceed business objectives.
This webinar reviews:
- Consent and marketing under current privacy laws and regulations
- What you can and cannot do to identify prospects, generate leads and convert into customers
- The key questions a marketer needs to ask their agencies and ad tech service providers
*Webinar* CCPA: Get Your Business ReadyMoEngage Inc.
The impact of non-compliance with the California Consumer Privacy Act (CCPA) could be severe! If you're a business owner or an executive responsible for data and compliance for your organization, this presentation by Marit Davey - Data Privacy Compliance Expert can be helpful.
Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data. The goal of cross-contextual advertising is simple: display relevant ads based on consumers' browsing history and preferences.
However, data is often collected, stored, and shared across organizations without knowledge or consent. At the same time, we see more and more regulations from governments and consumers questioning how companies use their data.
CCPA and the Future of Privacy-First Digital AdvertisingThe Media Kitchen
What is CCPA?
The California Consumer Privacy Act (CCPA) - which goes into effect on January 1, 2020 - grants California residents (“consumer”):
● Control over:
○ What entities are collecting their data
○ What type of data is being collected and for what purpose
○ Who the data is being sold to / shared with and for what purpose
● The ability to delete the consumer’s data and/or stopping any selling/sharing of data
Under CCPA, data collection and data sharing become fully transparent to the consumer, and, most importantly, companies must process opt-out requests within 45 days.
TrustArc Webinar-Advertising, Privacy, and Data Management Working TogetherTrustArc
Today, more and more companies use advertising technologies (AdTech) to reach their consumers and better understand their preferences. This can lead to multiple data protection risks. Data privacy awareness is increasing due to seismic developments in the industry brought about by key players such as Google and Apple. In parallel, global regulations set stricter guidelines around the collection, storage, and use of personal data.
This is not over. With the decisions coming out soon on analytics, how will the advertising technologies landscape adjust? Ultimately, how can advertising, privacy, and data management work together?
Our panel in this webinar explored the practical steps your organization should take to ensure that its digital advertising practices are compliant with data protection laws.
This webinar reviews:
- The current practices and developments in the AdTech industry
- The laws and regulations governing AdTech
- How to address the privacy issues related to advertising technology
Unlock the definitive guide to managing your online tracking technology vendors effectively. This webinar delves into a comprehensive and actionable set of best practices that every organization needs. From meticulous website scans to in-depth contract reviews, from precise consent categorization to harmonizing diverse frameworks, our checklist ensures you cover all the crucial touchpoints. Equip yourself with this essential framework and confidently navigate the complex landscape of online tracking compliance, using our step-by-step roadmap as your trusted reference.
Join our panel of experts in the webinar as they equip you with the knowledge and strategies for navigating vendor relationships under CPRA.
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
Google Solutions for Brands to Build a Privacy-First StrategyTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Your Guide to Understanding the Global Privacy Control (GPC): Preparing for C...TrustArc
Back in 2020, GPC was introduced in the CCPA as a way to help keep consumer information safe by allowing users to opt-out with a single click rather than manually selecting each opt-out. However, the recent CCPA regulations create greater obligations for certain companies, specifically those that can identify known users and those that provide loyalty programs. Being unprepared for the new Global Privacy Control (GPC) obligations under the CPRA can open your company to risk.
Prepare your business for compliance with GPC and other browser signals.
Join the TrustArc privacy experts to learn:
- What is GPC & why is it important
- How does GPC impact your business and your customers under the new CCPA regulations?
- How to operationalize GPC requirements using software for your business
In this session 2b of the program "Making Your Funnel Work" we talk about legal issues facing Startups when conducting digital marketing.
This program is made possible by Startupbootcampand E-commecemanagers.com (https://e-commercemanagers.com)
Grant Proposal of the Association for Consumer EffectivenessJoel Drotts
This is the current grant proposal under submission to several large corporate and private foundations and donors, by the Association for Consumer Effectiveness. The Association has become the premier consumer perspective and consumer protection organization, in the field and industry of Data Brokers. Data Brokers are the large data hungry companies that trample consumer privacy on a greater scale every day in America. The Association has been charged with the duty and mission to help prevent this from occurring even further, and if possible reverse the damage already caused to the privacy of the American Consumer Public.
How to increase sales by building consumer trust in online advertising? Gerry L. H.
This is my graduate and professionals thesis presentation when I studied at ESCP Europe business school and worked at Criteo.
The purpose of this thesis was to study consumer behaviour of online purchasing initially. This study has been realised through geography and demography research, path to purchase journey analysis, as well as consumer online purchasing experience.
I further aimed to assess the consumer attitude and investigate the trust issue of individuals in online advertising. My study then went to how to build consumer trust in online advertising by using different approaches and building closer relationship between online advertising and consumer.
I further believe that solutions including cultural and regional differences in perceptions of digital trust and transparency of personal data will be the key to enhance consumer trust in online advertising and advanced information technologies will improve sales performance.
Copyright: Gerry Long HONG
Photo Credit: Criteo
Valette company marketing promotional tool for retail channel in Asia.
Designed and edited by Gerry Long HONG, who is former area export manager Asia from 2014 to 2017.
Photo credit: Valette foie gras
Copyright: Valette foie gras, Gerry Long HONG
Valette Recipe Book - Gift and retail channel - English and Mandarin version Gerry L. H.
Valette company marketing promotional tool for retail and gift B2B channel:
Designed and edited by Gerry Long HONG, who is former area export manager Asia from 2014 to 2017.
Photo credit: Valette foie gras
Copyright: Valette foie gras, Gerry Long HONG
Valette Recipe book - English and Mandarin version Gerry L. H.
Valette company marketing promotional tool for catering channel and chefs. Designed and edited by Gerry Long HONG, who is former area export manager Asia from 2014 to 2017. Photo credit: Valette foie gras, Cifog, Foie gras Périgord, Gerry Long HONG, Copyright: Valette foie gras, Gerry Long HONG
Valette leaflet - English version for printingGerry L. H.
Valette company marketing promotional tool for retail channel:
Designed and edited by Gerry Long HONG, who is former area export manager Asia from 2014 to 2017.
Photo credit: Valette foie gras
Copyright: Valette foie gras, Gerry Long HONG
Overseas investment case study : Saint-Gobain in Iran Gerry L. H.
Investment project study at ESCP Europe Paris.
This project has been done during my educational program of international project management at ESCP Europe Paris
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. CCPA MESSAGING
Our Commitment to Data Privacy
On January 1, 2020 the California Consumer Privacy Act (CCPA) will become effective. It is set to be
the most comprehensive privacy law to date in the US and aims to give Californians more control
over their personal information.
There are many provisions of CCPA that are ambiguous and leave room for interpretation.
With that in mind we will continue to engage with all our clients and partners to discuss the best
approach to compliance.
As a global company with headquarters in Europe, Criteo has adopted the GDPR as its worldwide
standard for all its services and has implemented processes to handle user rights and adopted
best-practice data protection principles that go well beyond what is required by the CCPA. We
were also an early adopter of industry best practices such as the AdChoices program and the IAB
Transparency and Consent Framework.
With this strong commitment to data privacy, we are fully engaged with our clients and partners
to help them navigate through their CCPA compliance journey through proactive communications
and best-practice compliance tips.
4. CCPA MESSAGING
While designed to protect the personal information of Californians, the CCPA
may have a country-wide impact as companies are likely to adopt it as a
national standard of privacy compliance.
The CCPA adopts a very broad definition of personal information and
introduces transparency requirements. It offers new protections to consumers
in California, including:
The right to know
The right to delete
The right to opt out of “sales” of their data
5. CCPA MESSAGING
The Right to Know
The CCPA introduces the right of access/portability.
It allows a specific user to gain access to the “specific
pieces of personal information the business has
collected about that user”.
Should a client receive such a request from a user
with respect to data collected by Criteo, then they
will be able to advise them to check Criteo’s Privacy
Policy which contains full details on how the user can
obtain this information and submit a request directly
to Criteo.
Upon receipt of a request from a data subject, Criteo
asks for user identification and then provides an Excel
spreadsheet containing all personal information
related to that user.
Criteo would not send this information directly to the
client acting on the user or consumers behalf.
The Right to Delete
The CCPA introduces a right to request
that a business delete any or all personal
information about the consumer which the
business has collected from the consumer.
As with the right to know procedure, should
a client receive such a request from a user
with respect to data collected by Criteo,
then our clients will be able to advise the
requestor to check Criteo’s Privacy Policy
where they will be able to submit the
request directly to us.
Some clients may feel that they should pass
on deletion requests they receive to Criteo,
however this is not the case as Criteo does
not act as a Service Provider.
The Right to Opt-Out
Users have the right to be able to instruct
a company not to ‘sell’ their personal
information to third parties.
If our clients and partners will be considered
as ‘selling’ data to Criteo, they will have to
provide users with a way to exercise their
right to opt-out.
The draft AG regulations are also requiring
that our clients and partners notify all third
parties to whom personal information has
been ‘sold’ within the last 90 days prior to the
user requesting to opt out.
In order to make this process as simple as
possible for users, industry trade associations
such as the DAA and the IAB are currently
working on standards to stipulate how the
opt-out and its notification to third parties
should be handled.
6. ONLINE IDENTIFIERS
IP ADDRESSES
BROWSING HISTORY
CONSUMER’S INTERACTION
GEOLOCATION
What falls under “personal information”?
CCPA MESSAGING
How is Personal Information defined under CCPA?
CCPA explicitly covers data such as “online identifiers”, “IP addresses”, “browsing
history”, “information regarding a consumer’s interaction with a website, application,
or advertisement” and “geolocation data” if it can be reasonable linked, directly or
indirectly, with a particular consumer or household.
Criteo does not collect any data, such as first and last name or postal address or even
email address in plain text, that would allow us to identify a person. However, our
technology is able to single out a particular device or browser.
As such, we expect that most data collected by Criteo, which is already considered
Personal Data under the GDPR, will be considered Personal Information under the CCPA.
7. CCPA MESSAGING
Who should be preparing for CCPA?
The territorial and material scopes of the CCPA are complex so you
should seek legal advice.
Criteo’s advertisers and retailers shipping to California, as well
publishers who operate websites and apps of interest for Californians
may fall within the definition of “businesses” under the CCPA, if any of
the following are true:
The CCPA will also apply, at least to some extent, to affiliates of
companies that fall themselves within the above definition.
What is Criteo’s status under the CCPA?
Because Criteo “determines the purposes and means of the
processing of consumers’ personal information” but it is not
the entity which the users intend to interact primarily with, we
expect Criteo will be considered both a ‘business’ and
a ‘third party’.
At the core of Criteo technologies are its AI-driven algorithms
and its Shopper Graph, which both rely on a ‘network effect’
to bring shared value to its customers and partners. This is why
Criteo does not expect to act as a Service Provider as it would
limit is ability to operate such technologies.
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> $25M annual gross revenue
> 50,000 unique visitors from California
> 50% of annual revenue derived from displaying ads through
Criteo to users from California
8. CCPA MESSAGING
Transparency Requirements
The CCPA adds transparency requirements for Criteo and for Criteo clients and publisher partners while setting out the following obligations
(these are the main obligations, but we do not undertake to provide our clients and partners with an exhaustive compliance checklist):
Opt-out page
The first-party opt-out notice
and choice mechanism: you can
use a CMP or a TMS to prevent
Criteo’s tags from collecting data
following an opt-out
The DAA cross-industry opt-out
standard notice and choice
mechanism
A link to the full Privacy Policy
On their website’s footer
(via settings and download page for apps)
A ‘Do Not Sell My Personal
Information’ link to the Opt-out page
A link to the ‘Notice at collection’
A link to the full Privacy Policy
Notice at collection
The categories of personal
information shared with Criteo
for the purpose of displaying
targeted ads
A ‘Do Not Sell My Personal
Information’ link to the Opt-out
page
A link to the full Privacy Policy
If online transactions are
passed on to Criteo, a notice
will also need to be provided at
the point of collection
Privacy Policy
The fact that personal information
is shared with Criteo, an
advertising network, for the
purpose of displaying targeted ads
The categories of personal
information shared with Criteo
A description of user rights
A link to the Opt-out page
9. CCPA MESSAGING
Does working with Criteo imply the ‘sale’ of data?
The definition of a ‘sale’ goes further than a simple exchange
of money. It includes “making available (…) personal
information for monetary or other valuable consideration”.
Because Criteo’s tags collect personal information for the
benefit of its clients, they may fall within the above definition.
The California AG has published draft regulations on
October 11, 2019, as mandated by the CCPA. But these
regulations have unfortunately not broached this pivotal
question and there is still considerable uncertainty around
whether ‘sales’ can occur even when data is exchanged
purely as an accessory to a broader transaction.
Advertisers & Retailers
Identifiers (e.g. cookie IDs, Mobile
Advertising IDs, IP addresses, user agents,
hashed email addresses)
Internet or other electronic network activity
information:
-Browsing history (e.g. URL of the websites
browsed, name of the apps opened)
-Interactions with a website or mobile
application (e.g. ads viewed, clicked)
Commercial information, including records
of products or services purchased, obtained,
or considered (e.g. products seen, put in
basket, purchased)
Publishers
Identifiers (e.g. cookie IDs, Mobile
Advertising IDs, IP addresses, user
agents, hashed email addresses)
Internet or other electronic network
activity information:
-Browsing history (e.g. URL of the
websites browsed, name of the
apps opened)
-Interactions with a website or
mobile application (e.g. ads
viewed, clicked)
Disclosures
Subject to further data categories being introduced by the Attorney General, these are the
categories of data our advertisers and publishers will need to disclose:
10. CCPA MESSAGING
What should advertisers and
publishers do next?
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Disclaimer:
This summarizes the main requirements related to the CCPA, without going into full details.
We should advise our clients and publisher partners to consult with their internal or external
legal counsel to ensure the compliance of their practices.
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Determine to what extent the CCPA will apply to them
and seek legal advice if required
Be ready to update their privacy disclosures and
implement choice mechanisms
For more information, contact your Criteo Account Strategist today