The document discusses how individuals leave behind a digital footprint through both explicit and implicit data provided online. It notes that corporations analyze this data for marketing purposes, which can threaten privacy. The document recommends ways for people to minimize their digital footprint, such as using privacy settings, deleting cookies, and opting out of data tracking. It emphasizes the importance of taking responsibility for one's online privacy and data.
The document discusses audience targeting techniques used in digital advertising. It begins with an introduction to a workshop on audience targeting presented by Jimmy Bogroff. The workshop will cover developing audience personas, how companies collect data, behavioral, contextual and demographic targeting, ad networks and exchanges, and developing a media strategy. It then provides examples of audience personas and discusses how companies collect first and third party data through cookies, user IDs, articles clicked on, social sharing, videos watched and more. The document defines ad networks and exchanges and their roles in connecting advertisers and publishers. Finally, it discusses targeting techniques including behavioral targeting based on interests, demographic targeting based on attributes like age and gender, contextual targeting based on site content, and re-messaging
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
1. The document provides tips on internet marketing and computer security. It warns about potential computer viruses from free screensavers and discusses protecting computers from malware by updating antivirus software and firewalls.
2. Internet scams are discussed, including phishing emails that try to steal login credentials. Basic tips to avoid scams include reading agreements carefully, looking for privacy policies, and being skeptical of companies that don't provide contact details.
3. Government agencies do not send unsolicited emails asking for payments or sensitive information. Fake emails claiming to be from the FBI or other law enforcement are likely scams.
Social networking sites selling information to third partiesjulia594
Large social media companies like Facebook, Google, Twitter, and YouTube sell users' personal information to third parties without users' consent. This includes details about users' friends, interests, and online activities. While companies claim this targeted advertising benefits users, it means that users have no control over how their private information is used or shared. To protect privacy, experts recommend using anonymous profiles, avoiding sharing personal details, and understanding sites' privacy policies which often allow wide sharing of user data.
The document discusses how individuals leave behind a digital footprint through both explicit and implicit data provided online. It notes that corporations analyze this data for marketing purposes, which can threaten privacy. The document recommends ways for people to minimize their digital footprint, such as using privacy settings, deleting cookies, and opting out of data tracking. It emphasizes the importance of taking responsibility for one's online privacy and data.
The document discusses audience targeting techniques used in digital advertising. It begins with an introduction to a workshop on audience targeting presented by Jimmy Bogroff. The workshop will cover developing audience personas, how companies collect data, behavioral, contextual and demographic targeting, ad networks and exchanges, and developing a media strategy. It then provides examples of audience personas and discusses how companies collect first and third party data through cookies, user IDs, articles clicked on, social sharing, videos watched and more. The document defines ad networks and exchanges and their roles in connecting advertisers and publishers. Finally, it discusses targeting techniques including behavioral targeting based on interests, demographic targeting based on attributes like age and gender, contextual targeting based on site content, and re-messaging
This is a presentation that I gave at the e-Consultancy Social Media - Measurement, Managing Reputation and Monetisation event on May, 6 2008. It was very much a last minute affair but thought that people may find the deck useful.
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.
1. The document provides tips on internet marketing and computer security. It warns about potential computer viruses from free screensavers and discusses protecting computers from malware by updating antivirus software and firewalls.
2. Internet scams are discussed, including phishing emails that try to steal login credentials. Basic tips to avoid scams include reading agreements carefully, looking for privacy policies, and being skeptical of companies that don't provide contact details.
3. Government agencies do not send unsolicited emails asking for payments or sensitive information. Fake emails claiming to be from the FBI or other law enforcement are likely scams.
Social networking sites selling information to third partiesjulia594
Large social media companies like Facebook, Google, Twitter, and YouTube sell users' personal information to third parties without users' consent. This includes details about users' friends, interests, and online activities. While companies claim this targeted advertising benefits users, it means that users have no control over how their private information is used or shared. To protect privacy, experts recommend using anonymous profiles, avoiding sharing personal details, and understanding sites' privacy policies which often allow wide sharing of user data.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document discusses business ethics and online privacy. It covers how search engines like Google and social networks like Facebook collect and use personal information, including details on what specific data they track. It also examines the different approaches to privacy regulation between the EU and US. The document questions whether self-regulation by companies is sufficient to protect privacy or if stronger laws are needed, given how much data is collected and the potential consequences of privacy breaches.
This document discusses issues related to digital footprints and social media use. It provides tips for students and teachers on maintaining appropriate online profiles and behaviors. Specific issues addressed include the permanence of online content, employers screening social media, cyberbullying, and legal issues around sexting and inappropriate social media posts. Educators are encouraged to discuss digital citizenship with students and set clear guidelines for online conduct.
1. The document discusses online reputation management and the importance of protecting your brand and influencing consumer perception. It notes that consumers use the internet to research brands and make buying decisions based on what they find online.
2. It recommends monitoring what is said about your brand online, analyzing your online presence and assets, and taking steps to positively influence search results by participating in online conversations and addressing negative information.
3. The three key steps of online reputation management outlined are: monitor what is said online about your brand, analyze how it affects your reputation and search rankings, and take actions to influence search results such as participating in industry discussions and addressing negative sites.
This document provides a digital marketing analysis and campaign implementation recommendations for a digital legal services platform. It includes an overview of Ryan Ziemba's experience in digital media and analysis of how legal consumers conduct online research. It then segments consumers into baby boomers, Generation X, and millennials and provides recommendations for targeted messaging, tactics, and paid advertising on Facebook, LinkedIn, and Twitter focused on each segment and specific practice areas like estate planning, family law, and real estate law. Key tactics include search engine optimization, email marketing, social media, and paid search/display ads tailored for each platform and segment.
This document discusses various strategies for online reputation management and webPR. It begins by explaining how the internet has changed the traditional PR model by making information freely available. It then discusses listening to customers, responding to feedback, and building an online presence. Tactics mentioned include blogging, online article syndication, and using news releases. The document also provides lists of article directory and news release sites. It emphasizes the importance of establishing trust over the long term through online engagement.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
The document discusses the rise of social networking and how marketers can leverage social commerce (s-commerce) opportunities. It provides examples of how brands like Miller Lite and Dell created online communities and microsites within social networks to engage customers, gain consumer insights, and increase brand advocacy. The document recommends that marketers research consumer behaviors, develop online research programs, design s-commerce sites focused on sales/service, and engage consumers through participation and applying learnings.
This document summarizes the evolution of social media and risks associated with sharing information on platforms like Facebook. It discusses how people have shared photos over time, from printing to emailing to sharing on social networks. Facebook now has over 400 million active users who create 70 pieces of content each month on average. The document outlines strategies for managing risks associated with user generated content on Facebook, including legal issues around photo consent, privacy, and copyright. Canadian court cases are referenced that relate to producing Facebook profiles and content as evidence.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
3.5.09 Powerpoint Facebook For Beginners DWC TeleclassErin Murphy
The document provides an overview of using Facebook for professional networking purposes. It discusses setting up a professional profile on Facebook, including profile settings, joining networks and groups, and keeping content appropriate for a professional audience. It also covers using Facebook to promote brand or business pages, and offers tips on using Facebook ads to engage customers.
This document proposes a technique for preserving user privacy while still achieving effective behavioral targeting for advertising purposes. It does this by injecting noise into the user behavior data before sending it to advertisers, in a way that maintains high targeting performance. The authors tested their technique on location-based targeting data from an online travel agency. Their results showed the technique could enhance or preserve user privacy without significantly reducing targeting accuracy.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
Online Behavioral Advertising (OBA) Legal & Regulatory ComplianceAdler Law Group
Online behavioral advertising involves the collection of data about individuals' online activities in order to deliver targeted advertisements. While this allows for personalized ads, many users are concerned about privacy and a lack of anonymity online. Both regulators and legislators have responded by introducing laws and guidelines to increase transparency, consent, and security around the collection and use of personal data for behavioral advertising. Industry groups have also developed self-regulatory principles, but enforcement of these is ongoing.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
The document discusses the history and philosophy of the five element theory in traditional Chinese medicine. It explains that the menu at the Mandhoo Spa Restaurant is organized according to the five elements of air, earth, fire, water and plant. Each element is associated with specific tastes, temperatures, moisture levels and densities that affect the body in different ways. The menu offers dishes tailored to the characteristics of each element to provide benefits such as energizing, nourishing, detoxifying, relaxing or fortifying.
Modeling of a biomechanic elasticity problem with Finite Elements modelPaula Antunes
1) O documento descreve um estudo que utiliza o método dos elementos finitos para modelar o comportamento biomecânico do fémur humano sob forças externas aplicadas.
2) O fémur foi modelado em 2D usando elementos triangulares de 6 nós e retangulares de 4 e 8 nós no software Ansys para obter a estrutura deformada e distribuição de tensões.
3) Os resultados permitiram analisar como as propriedades do osso variam entre zonas e como responde biomecanicamente às solicitações externas.
This document discusses using social media like Facebook, Twitter, YouTube and blogging for hospice organizations. It provides an overview of each platform and how they can be used for marketing, fundraising, advocacy, recruiting volunteers and staff. Specific tips are provided for using each tool like creating a Facebook fan page, using hashtags on Twitter, making educational videos for YouTube and writing blog posts. Legal and privacy issues around HIPAA are also addressed.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
The document discusses business ethics and online privacy. It covers how search engines like Google and social networks like Facebook collect and use personal information, including details on what specific data they track. It also examines the different approaches to privacy regulation between the EU and US. The document questions whether self-regulation by companies is sufficient to protect privacy or if stronger laws are needed, given how much data is collected and the potential consequences of privacy breaches.
This document discusses issues related to digital footprints and social media use. It provides tips for students and teachers on maintaining appropriate online profiles and behaviors. Specific issues addressed include the permanence of online content, employers screening social media, cyberbullying, and legal issues around sexting and inappropriate social media posts. Educators are encouraged to discuss digital citizenship with students and set clear guidelines for online conduct.
1. The document discusses online reputation management and the importance of protecting your brand and influencing consumer perception. It notes that consumers use the internet to research brands and make buying decisions based on what they find online.
2. It recommends monitoring what is said about your brand online, analyzing your online presence and assets, and taking steps to positively influence search results by participating in online conversations and addressing negative information.
3. The three key steps of online reputation management outlined are: monitor what is said online about your brand, analyze how it affects your reputation and search rankings, and take actions to influence search results such as participating in industry discussions and addressing negative sites.
This document provides a digital marketing analysis and campaign implementation recommendations for a digital legal services platform. It includes an overview of Ryan Ziemba's experience in digital media and analysis of how legal consumers conduct online research. It then segments consumers into baby boomers, Generation X, and millennials and provides recommendations for targeted messaging, tactics, and paid advertising on Facebook, LinkedIn, and Twitter focused on each segment and specific practice areas like estate planning, family law, and real estate law. Key tactics include search engine optimization, email marketing, social media, and paid search/display ads tailored for each platform and segment.
This document discusses various strategies for online reputation management and webPR. It begins by explaining how the internet has changed the traditional PR model by making information freely available. It then discusses listening to customers, responding to feedback, and building an online presence. Tactics mentioned include blogging, online article syndication, and using news releases. The document also provides lists of article directory and news release sites. It emphasizes the importance of establishing trust over the long term through online engagement.
Social Media Policies for Government Agencies: Why and Howguestd39dc835
This document discusses the importance of establishing social media policies for organizations. It recommends convening a cross-functional team to review existing policies, research how other organizations approach social media, and draft policy recommendations. The key topics that should be addressed in a social media policy include processes for creating and posting on accounts, acceptable and prohibited content, terms of use for users, records retention, and consequences for violations. Establishing clear social media policies can help balance opportunities and risks for employers while defining an organization's culture in the digital space.
The document discusses the rise of social networking and how marketers can leverage social commerce (s-commerce) opportunities. It provides examples of how brands like Miller Lite and Dell created online communities and microsites within social networks to engage customers, gain consumer insights, and increase brand advocacy. The document recommends that marketers research consumer behaviors, develop online research programs, design s-commerce sites focused on sales/service, and engage consumers through participation and applying learnings.
This document summarizes the evolution of social media and risks associated with sharing information on platforms like Facebook. It discusses how people have shared photos over time, from printing to emailing to sharing on social networks. Facebook now has over 400 million active users who create 70 pieces of content each month on average. The document outlines strategies for managing risks associated with user generated content on Facebook, including legal issues around photo consent, privacy, and copyright. Canadian court cases are referenced that relate to producing Facebook profiles and content as evidence.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
This document summarizes findings from a Pew Research Center report on reputation management and social media. It finds that people are increasingly monitoring their online identities and searching for others online. 57% of internet users now use search engines to find information about themselves, up from 47% in 2006. Activities like creating social media profiles have also increased substantially. Younger adults ages 18-29 are especially active in customizing their privacy settings and limiting what they share online compared to older users. However, concerns about the amount of personal information available online have decreased slightly since 2006.
3.5.09 Powerpoint Facebook For Beginners DWC TeleclassErin Murphy
The document provides an overview of using Facebook for professional networking purposes. It discusses setting up a professional profile on Facebook, including profile settings, joining networks and groups, and keeping content appropriate for a professional audience. It also covers using Facebook to promote brand or business pages, and offers tips on using Facebook ads to engage customers.
This document proposes a technique for preserving user privacy while still achieving effective behavioral targeting for advertising purposes. It does this by injecting noise into the user behavior data before sending it to advertisers, in a way that maintains high targeting performance. The authors tested their technique on location-based targeting data from an online travel agency. Their results showed the technique could enhance or preserve user privacy without significantly reducing targeting accuracy.
The document provides an overview of a conference on Latinos in Social Media (LATISM'13). It discusses the purpose and mission of LATISM as an organization focused on advancing Latinos in social media and technology. It then covers various topics on social media including what social media is, popular networks like Facebook, Twitter, Google+, how organizations use social media, and tools for getting started with social media.
Online Behavioral Advertising (OBA) Legal & Regulatory ComplianceAdler Law Group
Online behavioral advertising involves the collection of data about individuals' online activities in order to deliver targeted advertisements. While this allows for personalized ads, many users are concerned about privacy and a lack of anonymity online. Both regulators and legislators have responded by introducing laws and guidelines to increase transparency, consent, and security around the collection and use of personal data for behavioral advertising. Industry groups have also developed self-regulatory principles, but enforcement of these is ongoing.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
The document discusses the history and philosophy of the five element theory in traditional Chinese medicine. It explains that the menu at the Mandhoo Spa Restaurant is organized according to the five elements of air, earth, fire, water and plant. Each element is associated with specific tastes, temperatures, moisture levels and densities that affect the body in different ways. The menu offers dishes tailored to the characteristics of each element to provide benefits such as energizing, nourishing, detoxifying, relaxing or fortifying.
Modeling of a biomechanic elasticity problem with Finite Elements modelPaula Antunes
1) O documento descreve um estudo que utiliza o método dos elementos finitos para modelar o comportamento biomecânico do fémur humano sob forças externas aplicadas.
2) O fémur foi modelado em 2D usando elementos triangulares de 6 nós e retangulares de 4 e 8 nós no software Ansys para obter a estrutura deformada e distribuição de tensões.
3) Os resultados permitiram analisar como as propriedades do osso variam entre zonas e como responde biomecanicamente às solicitações externas.
OPTICAL PROPERTIES OF MDMO-PPV AND MDMO-PPV/ [6,6]-PHENYL C61-BUTYRIC ACID 3-...ijoejournal
Thin films of a conjugated polymer Poly [2-methoxy-5-(3’,7’-dimethyloctyloxy)-1,4-phenylenevinylene]
(MDMO-PPV) were prepared from chloroform, 1,2dichlorobenzene and toluene solutions by spin coating
technique on quartz substrates. Absorption and photoluminescence (PL) spectra of the polymer thin films
prepared from different solvents were measured. The UV-vis absorption and PL spectra of MDMO-PPV
films was affected by solvents used for spin coating. Further, with Atomic Force Microscope (AFM) it has
been demonstrated that the surface morphology of MDMO-PPV: [6,6]-Phenyl C61-butyric Acid 3-
ethylthiophene Ester thin films depends strongly on preparation condition (solvents).
QuantZ Capital's Quark Equity Market Neutral Fund gained 4.7% through October 17th, bringing its year-to-date return to 17%. The quant fund uses a hybrid quantitative and macroeconomic approach. It was among the top performing hedge funds in 2011, gaining consistently throughout the year while many peers struggled with volatility. The fund is run by Milind Sharma and focuses on exploiting changes in market regimes through tactical shifts incorporated from its macroeconomic views.
The document describes the Clinical PowerShaper, a 6-in-1 non-surgical body and skin treatment system. It uses cavitation, radio frequency, vacuum, and LED therapies to reduce cellulite and body fat, and lift the eyes and neck in a painless manner. The system combines cavitation, multipolar RF, and vacuum therapies to shape the body, and uses a specialized bipolar RF applicator with vacuum for eye and neck lifting. It has easy-to-use preset modes and provides targeted, effective treatments in 15-30 minutes with long-lasting results.
Social Impact of Technology - Final Presentationandyjhayes
This document discusses how technology companies collect user data to target advertising. It notes that while many services are free to users, the companies collect and sell user information. Google, Facebook, and internet service providers track user behavior across the web and devices in order to build detailed profiles used to target ads. The extensive data collection means users are constantly treated as marketing tools, demographics, and targets by these companies.
This document discusses social profiling and how companies collect user data online through their activities on websites. It notes that online profiling involves collecting and analyzing customer website data to personalize their experience. While companies state what they will do with user data in privacy policies, users often blindly accept terms without reading them. The document advocates that users think carefully about what information they share and with which companies in order to limit the amount of personal data collected.
1. The document discusses behavioral targeting, where advertising companies track users' online behaviors across websites through cookies and other methods to build detailed profiles about individuals in order to serve targeted ads.
2. It describes how there are over 100 companies that tracked the author's online movements in a single day to gather data and target ads.
3. Behavioral targeting allows advertisers to buy audiences directly rather than media space, targeting people with ads for products they have shown interest in by browsing certain sites or putting items in shopping carts.
Talk to Norwegian CMOs about the folly of adtech Johnny Ryan
The document discusses issues with real-time bidding (RTB) for online advertising and data protection under the GDPR. It summarizes that (1) seeking consent for programmatic advertising through RTB exchanges is legally risky and may not comply with GDPR standards for consent; (2) the lack of data protection in the current RTB process exposes many entities to legal risks; and (3) advertisers, publishers, and regulators need to work together to develop a new approach to online advertising and data use that is compliant with the GDPR and protects all stakeholders rather than letting the ad technology industry set the agenda.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Customer data includes personal information, engagement data, behavioral data, and attitudinal data that businesses collect from customers through their interactions and transactions. This data can be collected through various channels like websites, mobile apps, social media, emails, surveys, customer service software, and transaction records. It is important for businesses to properly manage customer data by keeping it secure, collecting it ethically, using it to generate insights and build better customer experiences and communications.
Customer or Product? ownership and control of personal dataPrivate Consultants
This document discusses how social media platforms like Facebook and Google generate revenue from users' personal data. It explains that they collect extensive data on users' activities, interests, and demographics which is then used to highly target advertising. Advertisers pay more when ads are better targeted, so the platforms have strong incentives to keep users engaged and responding to ads. Their algorithms aim to show the ads most likely to elicit desired user actions. While free for users, the platforms treat personal data as a commodity to be analyzed and sold for advertising purposes. Some see this business model as transferring too much power and control over personal data from individuals to corporations.
Tech stole your audience. Take it back. Johnny Ryan
This document discusses issues around third party tracking of personal data for online advertising purposes. It outlines how personal data is shared across many different parties during real-time bidding for online ads, presenting numerous potential points of data leakage. The document also examines users' lack of consent for such widespread data sharing, with studies showing that the majority of users would reject third party tracking if given a single, clear choice. It argues that GDPR requires separate consent for each specific purpose of data processing.
Digital Advertising, Privacy and User-tracking MethodsHonza Pav
Digital advertising is getting more automated and driven by data. Cookies is the most common user-tracking technology but it is not very efficient and is regulated. In the presentation, I describe methods like supercookies and device fingerprinting and ways how users can get aware of who is tracking them. Made for New York University in Prague.
The document discusses the modern data collection model used by technology companies and the costs of "free" online services. It notes that while companies provide useful services, they collect vast amounts of user data. Through questionnaires, terms and conditions documents, and an animated video, the researcher aimed to raise awareness about what data is collected and how it is used. The results found that many participants were unaware of data collection practices or accepted cookies and agreed to terms without reading them. However, some saw benefits to personalized ads. The conclusion is that while data collection enhances the online experience, more transparency is needed from companies on what data is collected and how it is used.
Social media marketing refers to gaining attention and website traffic through social media sites. It involves creating shareable content that spreads from user to user, appearing to come from a trusted source rather than the brand. This allows brands to implement inexpensive marketing campaigns through platforms like Facebook, Twitter, blogs and YouTube. Successful social media marketing requires measuring engagement on these platforms and leveraging different tools together for maximum outreach.
This document summarizes the privacy policy of Scorewiki, an Indian company. It outlines how Scorewiki collects personal information from users including name, contact details, and other optional information. Scorewiki uses cookies and collects log data to improve its services. It may share limited personal information with third parties as required by law or for security purposes. The policy also describes how users can opt-out of analytics and advertising tracking.
1. The document discusses how data is used in digital advertising, including understanding audience data, re-targeting consumers, and optimizing campaigns in real-time.
2. It addresses different types of data collected from sources like social media, fitness devices, and browsers, and how this data is used to target ads to the right consumers.
3. Examples are provided of how data is used to measure ad engagement and correlate post-click and post-view consumer actions to optimize advertising efforts.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Cover Story - China's Investment Leader - Dr. Alyce SU
Privacy Controversy
1. The Privacy Controversy ABSTRACT: A look at ‘behavioral advertising’ on the web from both a marketer’s viewpoint and a consumer’s viewpoint. Who has the right to our information? Presented by: Alyssa VanDurme
2. Why we need to know our audience Saturation of the market Decreased spending, and as a result, we need to increase customer loyalty Geographic targeting Consumer intelligence of marketing strategies is growing Our Reasons
3. Audience Measurement Google: +1, Google analytics Facebook: “Likes” Blog: blog roll, comments Twitter: follow, tweet, re-tweet LinkedIn: Connections Foursquare: Physical location Others? Digital Analysis Tools
4. What they know about you Name: Alyssa VanDurme Gender: Female Age: 23 IP address: 192.168.0.18 Facebook ID #: AV3268898143 Browser History: https://mail.google.com/inbox; http://buffalo.craigslist.org/apa/; http://www.facebook.com/avandurme Search History: International Health Insurance; Tagalus; womansrainboots Foursquare location: Wegmans(Amherst St, Buffalo) Most Recent Online Purchase: ValoreBooks, Marketing Communications freecreditscore.comResult: 720 Online activities Demographics Favorite brands Political views Health worries Shopping habits Financial situations Even your real name
5. What do they do with all that info? PPC ads: geospecific and demospecific targeting We as marketers know, but does the average consumer? If they did, how would they feel? As a consumer, do you wonder how much $ are they making off of us?
7. How worried are consumers? http://techcrunch.com/2011/04/10/how-worried-are-consumers-about-privacy/ “While concerns about consumer privacy are justified and need to be examined (and possibly legislated) in the age of social media, the current frenzy may be blown out of proportion.” “We need to ask ourselves whether consumers are truly worried about guarding their information. And if so, what are the conditions under which they are willing to provide personal information?” Privacy
8. How concerned are you about advertisers tracking your behavior across the Web? 14,573 responses WSJ: What They Know
9. Would you be willing to sell personal details about yourself to advertisers? WSJ: What They Know
10. ‘What They Know’ A Wall Street Journal Investigation WSJ journalists studied and documented Internet-tracking technology Analyzed the tracking files installed on people's computers by the 50 most popular U.S. website (including WSJ.com) Developed an "exposure index" -- to determine the degree to which each site exposes visitors to monitoring The investigation has found: “The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time.”
11. Privacy Statements Bebo.comcollects the following types of information from users: Information provided by you: We collect personally identifiable when you register - Name and email address This information is needed to set up your personal profile. As part of your personal profile, you may choose to submit or incorporate additional information - Age, hobbies, interests, photos, music and videos. Information automatically transmitted from your computer: Includes information from cookie, your IP address and browser type. We also collect information about how you use the Bebo Service, including information about the features you use and where you go on the Service. Information about you as a Bebo member may be supplemented with additional information, including publicly-available information and information from other companies. Bebo.com
12. Use and Disclosure of Information Bebo may transfer information about you and your use of Bebo, such as your IP address, information stored via cookies, and other demographic information about you, to our advertising affiliates, partners (Yahoo!) and other third parties. This information may be used to provide advertising, promotions and other products and services that may be of particular interest to you. It may also be used to provide you with a tailored choice of content and media products. Our advertising and promotions partners have no access to your name or personal contact information stored by Bebo unless you choose to share it with them. Bebo does not provide your name or personal contact information to an advertising partner when you interact with or view a targeted advertisement. We reserve the right to transfer your personally identifiable information in the event of a transfer of ownership of Bebo.com, such as acquisition by or merger with another company. Bebo.com
13. Use and Disclosure of Information A summary of what information Dictionary.comcollects about users, what it does with the data, and how long it keeps it. Information About You Where You Browse on the Site: Yes, but browsing and search data are kept anonymous. Your Files and Communications: No Information Volunteered by You Demographic: Yes Financial: Yes How They Manage It Allow Outside Trackers:Yes, but it provides a link to opt out of some trackers. Customizing Ads:Yes How Long They Keep It:Not disclosed. "Through cookies placed on your computer, third-party advertising networks may recognize you when you visit other sites and properties where they also place advertisements." Dictionary.com recently said it plans to reduce the number of cookies placed on the site. Dictionary.com
14. Use and Disclosure of Information A summary of what information Wordpress.orgcollects about users, what it does with the data, and how long it keeps it. Information About You Where You Browse on the Site: No Your Files and Communications: Yes Information Volunteered by You Demographic: Yes Financial: No How They Manage It Allow Outside Trackers:Yes Customizing Ads:Yes How Long They Keep It:Not disclosed. "From time to time, WordPress.org may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website." Wordpress.org says it collects as little personal information from users as possible. Wordpress.org
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17. "Data is a new form of currency.” - Shane Green, Chief Executive of Personal Inc.Property Rights
18. Opting out http://articles.cnn.com/2011-01-28/tech/personal.advertising_1_ad-networks-linkedin-firefox?_s=PM:TECH Google and Mozilla have introduced ways to opt out behavioral advertising Google's solution: Chrome web browser that lets users proactively block certain advertisers from serving them behavioral ads. Mozilla's solution: bundle a "do not track" feature with its browser, but require websites and ad networks to agree to recognize such requests from Firefox users. Microsoft also has plans for letting users opt out of behavior ads Federal Trade Commission is considering a formal Do Not Track list
19. The bottom line The privacy controversy arises from a conflict between what consumers want – privacy – and what we as marketing professionals want – more personal data to better target our audience. There is currently no consensus (or strict regulations) on who has the right to a person’s information on the web.
20. Discussion Questions: As a marketing professional, is it part of our jobs to take as much information about our audience from wherever we can? How can we as marketers find the middle ground to make the advertiser or client happy, as well as maintain the trust of the audience and honor their right to privacy?
21. Work Cited How Worried Are Consumers about Privacy?http://techcrunch.com/2011/04/10/how-worried-are-consumers-about-privacy/ Web's Hot New Commodity: Privacy.http://online.wsj.com/article/SB10001424052748703529004576160764037920274.html The Web's New Gold Mine: Your Secrets. http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html#articleTabs%3Darticle Facebook in Privacy Breach.http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=wsj_share_twitter What They Know.http://blogs.wsj.com/wtk/ 'Like' it or not, online ads are getting personal. http://articles.cnn.com/2011-01-28/tech/personal.advertising_1_ad-networks-linkedin-firefox?_s=PM:TECH
Editor's Notes
Being adv/markets we know how to best reach our audiences. The more we know about out audience the better, and more effective we can reach them with our message.However, in this marketing tactic lies a controversy. The Audience does not always want what we want. This presentation will attempt to persuade you to look at this controversy from a consumer POV rather than a marketing professional POV.Hats: we all know there are a multitude of different areas of work in marketing. As you can see by looking around the room, we all wear different hats. Buy the underlying function of all of our jobs s to know our audience.
Google +1- 1 personalization on non-Google sites allows Google to tailor content and ads to you across the Web, based on your Google profile, +1 activity, and social connections. Google does this without sharing your information with outside websites.
FINISH SLIDE: Now you can take your hats. Forget everything you’ve ever learned about marketing. You are now an ordinary consumer.
Ask yourself What do they do w/ all taht info? Well one biggest is pay per click or cost per click ads. Also, we are now getting geo and demo specific ads, I know weve all seem them. This is where we get into the issue of privacy.
We all remember the FB breach in oct 2010
These next diagrams should answers those qustions. Its is apparent here that the audience is very concerned
The majority of repondentswould not be willing to sell information. What would your answers be?
To shed some light on privacy controversy, WSJ created What they know Investigation. READ SLIDES. Lets take a look GO TO SITE.
Bebo.comsm site popular in UK.
Chose dictionary. Com because it had highest rate in WSJ investigation
Chose word press since that is what most of us are blogging on