This document provides tips for engaging audiences on social media platforms like Facebook. It recommends keeping posts short but high-quality. Know your audience and what interests them by paying attention to how they engage with your page. Make important event information easily visible rather than making people search for it. Understand the differences between Facebook pages, profiles, and groups. Try to surprise your audience with updates rather than predictable posts. It also provides sources for the images used.

2. It is good to keep posts short, but if you
can’t, at least keep them good.

3. You need more than only a
somewhat interesting subject…

4. Try targeting your audience better
by knowing what they want.

5. Take note of how your fans engage your page
and each
other, you could use it wisely.

6. Don’t make
someone
search for
information
on your event,
always have
it easily
visible…

7. Know the difference
between Pages
Profiles
& Groups

8. Update without broadcasting: Let your
updates be a surprise, not predictable…

13. http://www.digitalbusinessacademy.co.za
https://www.fb.com/DigitalBusinessAcademyZA
http://www.pinterest.com/DigitalBusiness/
https://twitter.com/dbasouthafrica

14. Picture Sources:
Lego Star Wars: Google Images
Sand Creation: http://www.flickr.com/photos/sand_creation/8672583332/sizes/o/in/photostream/
Book Drawing: http://www.flickr.com/photos/andreajoseph/2659936106/sizes/o/in/photostream/
Gun Barrel: http://www.flickr.com/photos/811183/5276573339/sizes/o/in/photostream/
Crowd:http://www.flickr.com/photos/thelotuscarroll/9720369538/sizes/o/in/photostream/
Magnifying Glass: http://www.flickr.com/photos/evaxebra/8270835207/sizes/o/in/photostream/
Book: http://www.flickr.com/photos/40033576@N03/4362231811/sizes/o/in/photostream/
Profile: http://www.flickr.com/photos/camil_t/1241793339/sizes/o/in/photostream/
Horses: http://www.flickr.com/photos/bombeador/6342202825/sizes/o/in/photostream/
Costumes: http://www.flickr.com/photos/adriancapusan/3258444260/sizes/o/in/photostream/
Gucci Ad: http://www.flickr.com/photos/dreamer7112/1667279789/sizes/o/in/photostream/
Friday Hand: http://jamesmcinerney.ie/wp-content/uploads/2013/04/happy-friday.jpg
Crowd:http://blog.songkick.com/2013/07/31/when-music-fans-go-he-man/