Leadership Charlottesville Storytelling Presentation


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In just 20 minutes, getting a Chamber Leadership group up to speed on organizational storytelling.

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  • The good news is whether you know it or not, you have a story to tell and a message to deliver. You are not alone.The bad news is, everyone else does too. You are not alone.
  • Neuroscience Brain Rules by John Medina
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  • Leadership Charlottesville Storytelling Presentation

    1. 1. Your Story Defining and Communicating Your Message for Greater Influence and ReachSuzanne E. Henry November 2011 1
    2. 2. He/She who tells the best story wins 2
    3. 3. Communication Today• Desperation to be heard• Exponential channel growth• Change in fashion – From messaging to storytelling – Driving need for authenticity – Lack of ‘marketing’ tolerance 3
    4. 4. You Are Not Alone• Everyone has a story to tell• Everyone has a right to voice it• It’s easier than ever 4
    5. 5. No Lack of Distribution Channels Social media Traditional media Marketing materials Events/trade shows Sales presentations ‘Cocktail’ talk Day to day e-mail, phone activity 5
    6. 6. Message vs. Story• Story = context• Message = conclusion You need both 6
    7. 7. Once Upon A TimeHave you ever grown tired of hearing, Let me tell you a story? 7
    8. 8. EFFECTIVE Information when delivered in the form of a story transfers it from short term memory to long term memoryEspecially when it evokes the most powerful emotions (love/affinity, fear, sadness, happiness) 8
    9. 9. What is Organizational Storytelling?• Illustrative• Gives context• Paints a larger picture• Beginning, middle & end with a change occurring• Shows how you got to the message you are trying to deliver Narrative that evokes emotion, connection, understanding and action 9
    10. 10. What is Your Story? 10
    11. 11. Two StagesDefine/discover Deliver 11
    12. 12. Define/Discover• Who are you?• What is it you are trying to accomplish?• What prayer do you answer?• What happened that launched you?• What dragons or villains have you slain?• What have you learned?• How was (or is) your issue being resolved? 12
    13. 13. Delivering• Identify your voice• Choose your language• Identify anecdotes and illustrations• Format• Choose channels 13
    14. 14. From Story to StorytellerStory library• Origin story – Why are you here, what happened?• Signature story – What is one anecdote that illustrates your mission?• The participant story (i.e. donors, members, clients) – What is the future we can co-create? What is/was the call to action?Signature statement 14
    15. 15. Why was Solomon recognized as the wisest man in the world?Because he knew more stories than anyone else. Scratch the surface in a typical boardroom and were all just cavemen with briefcases, hungry for a wise person to tell us stories. ~Alan Kay, Vice President Walt Disney 15
    16. 16. Additional Resources• Books: – Story by Robert McKee – Transformational Speaking by Gail Larsen – The Leader’s Guide to Storytelling by Stephen Denning• Blogs – http://tinyurl.com/FourLeafBlog – http://www.ishmaelscorner.com/• LinkedIn Groups; – Organizational Storytelling - http://tinyurl.com/craftingyourstory – Storytelling for Business - http://tinyurl.com/storytellingforbusiness 16
    17. 17. Tell Me a Story!Suzanne E. HenryFour Leaf Public Relations LLC+1 434-972-7278 - officewww.FourLeafPR.comTwitter: @SuzanneHenryFacebook: www.Facebook.com/FourLeafPRLinkedIn: www.linkedin.com/in/suzannehenryBusiness Storytelling Blog:http://tinyurl.com/FourLeafBlog 17