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How to use LinkedIn
LinkedIn is the world’s largest professional network

It has 175 million profiles worldwide

Users are generally older, more educated, and
more affluent than Facebook and Twitter users
LinkedIn in Australia:
-Top 3 industry sectors represented on LinkedIn:
 IT, Financial Services and Accounting
-Top 3 companies represented by employees on
 LinkedIn: Telstra, National Australia Bank and
 Commonwealth Bank of Australia
-Number of Entrepreneurs: 313,734
-Number of Chefs: 5399 
LinkedIn in Australia:

Penetration of population: 15.24%
Worldwide position: 9
Penetration of online population: 19.03%
LinkedIn users in Australia:
Nearly 3.5 million users

Female: 42.4%
Male: 57.5%

18-24: 22.4%
25-34: 34.8%
35-54: 35.3%
55+: 7.5%
1. Make a good impression
LinkedIn ranks higher than all other profiles on
Google, including other social networks and
website builders
- Make it personal: you are not your company
- Share your strengths and your goals
- Write a weekly update
- Be active, not intrusive
2. Organise your profile
- Get a vanity URL
- Connect your Facebook and Twitter account
- List your skills
- Make your profile available for public searches
- Check who's viewing your profile
- Add apps (Slideshare)
- Use your main email address for your profile so
 you'll always be in the loop (just for notifications -
 you don’t have to make it public)
3. Get connected
- Find people you went to school with and who
  share alumnis
- Find colleagues and suppliers (former or current)
  on company pages
- You can exchange mail messages (inmail) before
  you accept an invitation
- You don't have to accept every invitation that you
  receive: quality is more important than quantity
- Don't connect with people you don't know saying
  you are a friend
- Add your email address and phone number to
  your profile to make it easy to contact you
- Add your LinkedIn URL to your email signature
- Download all connection details in your
  smartphone address book with LinkedIn mobile
  app
- You can include email addresses in your address
  book, but remember they are opt-out email
  addresses (don’t spam)
4. Put your name out there
- Join groups - or start your own
- Answer to questions and don't be afraid to ask
  questions or start a conversation
- Write recommendations for people you value
- When you meet new people, use LinkedIn to
  connect and get to know more about each other
- Invite others to join you at events that you’re
  attending or organising via LinkedIn Events
And don’t forget...

- Be nice, share, and say thank you
- Don’t do anything you wouldn’t do in real life
- Use common sense!
Thank you


Profile linkedin.com/in/massimogalardi

Company linkedin.com/company/the-white-room-agency
References
LinkedIn Ads
http://au.press.linkedin.com/node/1159 - 14 March 2012
http://www.socialbakers.com/linkedin-statistics/australia
http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/

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How to use LinkedIn

  • 1. How to use LinkedIn
  • 2. LinkedIn is the world’s largest professional network It has 175 million profiles worldwide Users are generally older, more educated, and more affluent than Facebook and Twitter users
  • 3. LinkedIn in Australia: -Top 3 industry sectors represented on LinkedIn: IT, Financial Services and Accounting -Top 3 companies represented by employees on LinkedIn: Telstra, National Australia Bank and Commonwealth Bank of Australia -Number of Entrepreneurs: 313,734 -Number of Chefs: 5399 
  • 4. LinkedIn in Australia: Penetration of population: 15.24% Worldwide position: 9 Penetration of online population: 19.03%
  • 5. LinkedIn users in Australia: Nearly 3.5 million users Female: 42.4% Male: 57.5% 18-24: 22.4% 25-34: 34.8% 35-54: 35.3% 55+: 7.5%
  • 6. 1. Make a good impression
  • 7. LinkedIn ranks higher than all other profiles on Google, including other social networks and website builders
  • 8. - Make it personal: you are not your company - Share your strengths and your goals - Write a weekly update - Be active, not intrusive
  • 10. - Get a vanity URL - Connect your Facebook and Twitter account - List your skills - Make your profile available for public searches
  • 11. - Check who's viewing your profile - Add apps (Slideshare) - Use your main email address for your profile so you'll always be in the loop (just for notifications - you don’t have to make it public)
  • 12.
  • 13.
  • 15. - Find people you went to school with and who share alumnis - Find colleagues and suppliers (former or current) on company pages - You can exchange mail messages (inmail) before you accept an invitation - You don't have to accept every invitation that you receive: quality is more important than quantity - Don't connect with people you don't know saying you are a friend
  • 16. - Add your email address and phone number to your profile to make it easy to contact you - Add your LinkedIn URL to your email signature - Download all connection details in your smartphone address book with LinkedIn mobile app - You can include email addresses in your address book, but remember they are opt-out email addresses (don’t spam)
  • 17.
  • 18. 4. Put your name out there
  • 19. - Join groups - or start your own - Answer to questions and don't be afraid to ask questions or start a conversation - Write recommendations for people you value
  • 20.
  • 21. - When you meet new people, use LinkedIn to connect and get to know more about each other - Invite others to join you at events that you’re attending or organising via LinkedIn Events
  • 22.
  • 23. And don’t forget... - Be nice, share, and say thank you - Don’t do anything you wouldn’t do in real life - Use common sense!
  • 24. Thank you Profile linkedin.com/in/massimogalardi Company linkedin.com/company/the-white-room-agency
  • 25. References LinkedIn Ads http://au.press.linkedin.com/node/1159 - 14 March 2012 http://www.socialbakers.com/linkedin-statistics/australia http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/