The document discusses using social media to build a brand. It recommends developing a new mindset that focuses on engaging with customers through social media to attract and educate them, rather than just selling to them. It also describes social media as a new way of ongoing two-way communication that is part of an integrated marketing strategy using new technologies to connect with a vast online community. The document encourages businesses that may still be hesitant about social media to get started using it for both online and offline efforts to leverage relationships and conversations.

1. Social Networking building your brand | online

2. Sum of all you do | new way What works? Think + feel + expect = brand

3. Power up | your brand purpose – points of difference – personality - promise 3 Actions New mind-set Brand equity New touch points

4. 1) New mind-set Leverage Social media old mind-set Interrupt Mass-market Sell Push Buy attention Engage Me Help Attract Educate

5. Social Media | for business New world New way Technology enables Giant open party 24/7 Part of marketing mix Strategic relationships 2 way talk Ongoing Cocktail Party!

7. Social Media | are you still afraid? I’m still not too sure how this works for me! Shall we say…Dinosaur! I just like to play the games and read posts…

9. Social Media | online & offline New world New way

10. Social Media | get going today New world New way

11. Thank you AllAroundMarketing.com Consultant, entrepreneur 239-265-4020 Follow me on twitter, facebook, linkedin and wordpress!