Social Networking And Culture

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Social networking usage varies greatly across cultures and generations. The United States has the highest percentage of social networking usage compared to Europe and China. A survey found that younger generations in the U.S. are more likely to be active users of social networks than older generations.

Technology Business

Percent of each generation in each Social Technographics® category

Base: US online consumers
Source: NACTAS Q2 2007 North
American Social Technographics
online survey, NACTAS Q4 2006
Youth online survey

Slides from my session at Google I/O covering the latest and most important trends of the Social Web and dive deep into where this is all going, at the conceptual level. From the concepts of digital identity, relationships, and social objects, this session will cover emerging technologies like WebFinger, Salmon, ActivityStrea.ms, OpenID, and OAuth. http://code.google.com/events/io/2010/sessions/open-and-social-web.html

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