Presentation given at the ICT in Careers Advice and Guidance conference in York on the 6th March 2009. Exploring different ways in which Social Network Sites may have a role to play in Careers Education and supporting young people to explore their future careers.

1. Connected
Generation

2. Presentation by Tim Davies - Practical Participation
www.timdavies.org.uk
Word Cloud of http://www.timdavies.org.uk/about
Using Wordle.net

3. Who amongst us are already using Social
Network Sites & How?

4. Survey: understanding social media...
Web 1.0 Web 2.0
Read internet Read/write internet
Social Media
Social
Networking

5. Survey: the stats...
2007 2008
At least Carrier Name Carrier Name Carrier Name Carrier Name
Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008
3G 3G 3G 3G
60%
NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95
240 X 320 240 X 320 240 X 320 240 X 320
Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button
Of young people
have profiles on
SNS Carrier Name Carrier Name Carrier Name Carrier Name Carrier Name Carrier Name
Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008 Th 04/17/2008
3G 3G 3G 3G 3G 3G
NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95 NOKIA N95
240 X 320 240 X 320 240 X 320 240 X 320 240 X 320 240 X 320
Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button Soft Button
Mobile access to SNS grew by 855% last year
Young people are spending up to 2-hours a day on SNS - and even up to 6-hours a today linked into SNS in
some form... (phone, school PC, laptops etc.)
Most young people have a profile on one of the ‘big three’ networks (above) - but they may also me members of
different niche social networking sites - or sites that have social networking features

6. Survey: what are young people doing online?
www.flickr.com/photos/28859335@N00/120018144 http://flickr.com/photos/morgantepsic/176795867/ http://flickr.com/photos/andreasnilsson1976/530776998/
Keeping in Making new
Sharing content
contact contacts
Informal
learning
Hanging out Exploring identity
http://flickr.com/photos/mshades/169570194/ http://flickr.com/photos/lewiselementary/152620388/
http://flickr.com/photos/loosepunctuation/959524837/

7. YorkBook Signed in as LGIUALS
A social network
site has a profile
Survey: understanding SNS
and a friends list.
Because of these -
everyone has a
unique personal
and social
experience of the
sites.
In addition, these
are rich media
sharing spaces,
with space for
comments on
everything.

8. YorkBook Signed in as James
Behind the scenes
Social Network
Sites provide their
Survey: understanding SNS
users with many
useful features -
including action
feeds of their
friends activities on
the network.
Most networks
have in-built
messaging that
some young people
will use more than
e-mail.
Users have control
over their privacy
settings - but the
controls can be
confusing.

9. Survey: exploring the sites...
(Social Network Site Jigsaws Activity)

10. QUICK
QUIZ
QUIZ

11. What year were
Facebook and Bebo
launched?
•2005

12. How old you have to be
to have a Bebo account?
•13
Source: Bebo terms and conditions

13. How old you should be
before you have a
MySpace account?
•14
Source: MySpace terms and conditios

14. Safety: thinking about safe and sound foundations
http://www.digizen.org/socialnetworking/
Includes a full analysis of SNS for schools - and details
of the policies and features of the key platforms.

15. What percentage of Bebo
users are under 18?
•33%
Source: Ofcom (2008) quoting Nielsen Online (2007)

16. What percentage of young
people with social network
profiles have them set to be
visible to anyone?
•41%
Source: Ofcom (2008)

17. What percentage of advertising
targeted at young people online is
age-inappropriate?
(Related to gambling, sex and marriage, driving or
medical treatments)
•25%
Source: Fielder et. al. 2007

18. Safety: thinking about safe and sound foundations
It is important to have clear risk assessment for your engagement with SNS.
The matrix below is from ‘EU Children Go Online’ research - and was used by
Tanya Byron in the recent Byron Review
Source: Safer Children in a Digital World, The Byron Review (DSCF 2008)
Drawing on a model developed by the EUKids Online project. Hasenbrink, Livingstone, Haddon, Kirwil and Ponte, 2007

19. Safety: thinking about safe and sound foundations
Build safety in.
We should not be scared of engaging - but we should
always build on safe and sound foundations - and we should
model good practice in our own engagement with SNS.

20. Safety: thinking about safe and sound foundations
Keep a separate personal profile. Do not use personal
profiles for work;
Check your personal profile privacy settings carefully
Know when you can, and when you can’t use SNS for
work
Provide a way of checking that your work profile is
official
Record all contact with young people through SNS in
line with your existing policies
Know who to talk to and how to react if you have
any concerns about young people’s safety

21. Safety: thinking about safe and sound foundations
To report Good SNS
If you have an To report illegal
potential should provide
immediate content (child
grooming or clear links for
concern about sexual abuse
inappropriate reporting
the safety of a images,
sexual conduct inappropriate
young person incitement to
involving young content or
contact the violence) visit
people visit behaviour to
police via 999. www.iwf.org.uk
www.ceop.gov.uk them.
Whatever you do - keep a record & talk to your line manager.
Check to make sure you know what policies your organisation already has
on child protection and e-safety.

22. Strategy: how does SNS fit into our work?
Social Networks are a part of Social Networks offer a new set of
tools for promoting and practising
young people’s lives and we should be
able to support them when they need it high quality work with young people
Social Networking is transforming our work - and we need to be ready for it

23. Strategy: how does SNS fit into our work?
7 ways in which SNS could impact upon Careers, Advice and
Guidance

24. Young people are using SNS to
explore their interests, to find out
what they are into, and to discover
new passions.
Hanging out,
Messing about,
Geeking out.
http://digitalyouth.ischool.berkeley.edu/

25. Social capital:
widening horizons &
keeping connected
The ‘persistent weak connections’ in SNS can
act as career-finding social capital for young.
Linking outside their usual networks can widen
horizons.
But staying in touch, through SNS, with all the
day-to-day actions of friends from home when
going off to Uni may be a mixed blessing...

26. Games and applications with a
message can be built for Social
Network Sites.
They can spread from profile to
profile and provide fun ways to
explore serious issues.
This is alterego.tv by
neontribe.co.uk
Creating opportunities through applications

27. Business networking sites like LinkedIn are
literally full of millions of career profile
Connecting to someones profile can give you
an instant career case study - and the chance to
get into dialogue around industries and careers.

28. Social Network Sites and tools can be used to
connect practitioners - helping you keep up to
date - and helping you find the expertise within
your networks for particular tasks.

29. Tap into ‘memes’ on networks like Twitter to
find out about ‘myfirstjob’ - or start your own
memes and projects.
You could use Twitter to show ‘a day in the life’
or to talk direct with people in the world of
work.

30. Carry out group work on a network.
Feed media into a network.
Use the messaging features to stay in touch
with young people.
Outreach,
interaction and
engagement
using SNS tools

31. Scenarios: exploring how social networking fits into our work
We used ‘The Social Network Game’ cards to explore
different ways of engaging with SNS. If you would like
to get your own copy of the cards - contact
tim@practicalparticipation.co.uk

32. Strategy: exploring how social networking fits into our work
Put together a strategy to achieve your
goal - using up to ‘7’ points worth of
resources / approaches

33. Find resources, links and more at:
www.timdavies.org.uk/l/ictceg2009
For more information, consultancy and
support e-mail:
tim@practicalparticipation.co.uk