The document analyzes the digital brand presence and metrics of IMCSLC across 4 platforms: Facebook, Twitter, hashtag, and YouTube. It provides data on sentiment, influencers, volume, and content for each platform, finding mostly positive sentiment and high student/teacher participation on Facebook. Benchmark analysis found no direct competitors on these channels.

1. METRIC MAZE 4 Digital Brands:
CASE STUDY
IMCSLC Facebook
@imcslc Twitter
#imcslc Hashtag
IMCSLC YouTube
Kaytee Connor
Nov/27/12

2. IMCSLC
FACEBOOK PAGE
Sentiment Analysis

3. IMCSLC
FACEBOOK PAGE
Influencer Analysis
Posts = 76
Feedback = 36
Likes = 222

4. IMCSLC
FACEBOOK PAGE
Volume Analysis

5. IMCSLC
FACEBOOK PAGE
Content Analysis
The content we have includes:
pictures, video, comments, tags, conversations
& postings of projects and news.
We have students and teachers constantly
posting to the IMCSLC Facebook page which
increases the amount of content we have
available

6. @IMCSLC
TWITTER PAGE
Sentiment Analysis
Positive = 1
Neutral = 42
Negative = 0

7. @IMCSLC
TWITTER PAGE
Influencer Analysis

8. @IMCSLC
TWITTER PAGE
Volume Analysis

9. @IMCSLC
TWITTER PAGE
Content Analysis

10. #IMCSLC
HASHTAG
Sentiment Analysis
Positive = 21
Neutral = 68
Negative = 0

11. #IMCSLC
HASHTAG
Influencer Analysis

12. #IMCSLC
HASHTAG
Volume Analysis

13. #IMCSLC
HASHTAG
Content Analysis

14. IMCSLC
YOUTUBE CHANNEL
Sentiment Analysis Influencer Analysis
 Reach = 50%
 Sentiment = 1:0
 10 days avg. per
 Passion = 50%
mention
 25 unique authors

15. IMCSLC
YOUTUBE CHANNEL
Volume Analysis Content Analysis
 10 videos uploaded  Total of 44 sources
 10 subscribers
 939 video views

16. BENCHMARK ANALYSIS
 I could not find any competing programs or schools on any of
the channels

17. Sources
used
TWITALYZER
TWEET ARCHIVIST
SOCIAL MENTION
FACEBOOK ANALYTICS