Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beido - SMDAY Heraklion

27 views

Published on

The Digital Marketing Mindset

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Beido - SMDAY Heraklion

  1. 1. The Digital Marketing Mindset. Win By Providing Value.
  2. 2. Evolution of Information /content Exchange
  3. 3. From: Channels of authority 1. Educational system 2. Massive Media Outlets 3. Religious - Political Parties 4. Close friends - Family Passive Consumption Note: Limited choices from industrialised sources aiming for conformity. Select & commit...
  4. 4. To: Access to: ● Everything ● From Anyone ● Anywhere Inter-Active consumption. Note: What Who Where Unlimited choices from p2p sources aiming for singularity.
  5. 5. Moving to: Experience: ● Anything ● Anywhere Inter-Active Experience See more: VOICE VR AR
  6. 6. People today can get the information (content) they want, when they want it, from an unlimited pool of interactive formats.
  7. 7. YOU ARE NOT INTERESTING YOU ARE NOT PAYING ATTENTION STUDENT / CLIENT / VIEWER/ VOTER TEACHER / BRAND / MEDIA / POLITICIAN RESULT OF TRADITIONAL COMMUNICATION
  8. 8. Adapt your Mindset Become Interesting Earn Attention Influence
  9. 9. Generally: People are interested in content/info/utilities, that's relevant to their needs.
  10. 10. Content Creation Mind-shift: FROM: HOW TO CONVINCE THEM TO BUY TO: HOW CAN MY CONTENT BE VALUABLE TO THEM.
  11. 11. Content Creation Mind-shift: FROM: SALESMAN TO: CREATIVE CONTENT & DIGITAL UTILITY PROVIDERS
  12. 12. 3 Basic Types of Valuable Content: 1. Hero Content (Big Productions- Brand core values - storytelling - movie like) 2. Hub Content (community/ real people focus - fun -inspirational) 3. Help Content (utility/ helpful content)
  13. 13. Not get seduced from: ● Cheap tricks (contest) ● Quick wins (trends) ● Commoditized content (yet, another blog post...) ● Trying to sell on all pieces of content BUILD YOUR BRAND BY FOCUSING ON YOUR AUDIENCE NEEDS/ WANTS AND STRUGGLE TO DELIVER REAL VALUE!
  14. 14. BUILD RELATION GAIN INFLUENCE EARN ATTENTION ROADMAP PROVIDE VALUE MESSAGE REPETITION INFLUENCE DECISION BUY ATTENTION Industrial Humanized
  15. 15. Some Quick Take-aways ● Mobile is not a trend, it's a dominant reality. Adjust!
  16. 16. Some Quick Take-aways ● You don't need huge budgets, but you need inspired bold ideas.
  17. 17. Some Quick Take-aways ● Short or long video is not an indicator of success.
  18. 18. Some Quick Take-aways ● Youtube videos are 16:9 / FB video are 1:1 (desktop) or 2:3 (mobile) ● FB video NEED text Overlay, 2% of people hear sound.
  19. 19. Some Quick Take-aways ● You don't have to invent the wheel, the content/utilities are out there, you have the budget to make them better.
  20. 20. Some Quick Take-aways ● Ignore Reach Metrics - Focus on Actions.
  21. 21. Θένκγκιου :)

×