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The Digital Marketing
Mindset.
Win By Providing Value.
Evolution of
Information /content
Exchange
From:
Channels of authority
1. Educational system
2. Massive Media Outlets
3. Religious - Political Parties
4. Close frien...
To:
Access to:
● Everything
● From Anyone
● Anywhere
Inter-Active consumption.
Note:
What
Who
Where
Unlimited choices from...
Moving to:
Experience:
● Anything
● Anywhere
Inter-Active Experience
See more:
VOICE
VR
AR
People today can get the
information (content) they
want, when they want it,
from an unlimited pool of
interactive formats.
YOU ARE
NOT
INTERESTING
YOU ARE
NOT PAYING
ATTENTION
STUDENT / CLIENT / VIEWER/ VOTER TEACHER / BRAND / MEDIA / POLITICIAN...
Adapt your Mindset
Become Interesting
Earn Attention
Influence
Generally:
People are interested in
content/info/utilities,
that's relevant to their
needs.
Content Creation
Mind-shift:
FROM:
HOW TO CONVINCE
THEM TO BUY
TO:
HOW CAN MY
CONTENT BE
VALUABLE TO THEM.
Content Creation
Mind-shift:
FROM:
SALESMAN
TO:
CREATIVE CONTENT
& DIGITAL UTILITY
PROVIDERS
3 Basic Types of Valuable Content:
1. Hero Content (Big Productions- Brand
core values - storytelling - movie like)
2. Hub...
Not get seduced from:
● Cheap tricks (contest)
● Quick wins (trends)
● Commoditized content (yet, another blog post...)
● ...
BUILD
RELATION GAIN
INFLUENCE
EARN
ATTENTION
ROADMAP
PROVIDE
VALUE
MESSAGE
REPETITION INFLUENCE
DECISION
BUY
ATTENTION
Ind...
Some Quick
Take-aways
● Mobile is not a trend, it's a
dominant reality. Adjust!
Some Quick
Take-aways
● You don't need huge
budgets, but you need
inspired bold ideas.
Some Quick
Take-aways
● Short or long video is not an
indicator of success.
Some Quick
Take-aways
● Youtube videos are 16:9 /
FB video are 1:1 (desktop)
or 2:3 (mobile)
● FB video NEED text
Overlay,...
Some Quick
Take-aways
● You don't have to invent the
wheel, the content/utilities
are out there, you have the
budget to ma...
Some Quick
Take-aways
● Ignore Reach Metrics -
Focus on Actions.
Θένκγκιου
:)
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YANG.GR, Nick Beido

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Nick Beido, «Build your brand by focusing on your audience needs / Wants and struggle to deliver real value» // Founder @ YANG.gr

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YANG.GR, Nick Beido

  1. 1. The Digital Marketing Mindset. Win By Providing Value.
  2. 2. Evolution of Information /content Exchange
  3. 3. From: Channels of authority 1. Educational system 2. Massive Media Outlets 3. Religious - Political Parties 4. Close friends - Family Passive Consumption Note: Limited choices from industrialised sources aiming for conformity. Select & commit...
  4. 4. To: Access to: ● Everything ● From Anyone ● Anywhere Inter-Active consumption. Note: What Who Where Unlimited choices from p2p sources aiming for singularity.
  5. 5. Moving to: Experience: ● Anything ● Anywhere Inter-Active Experience See more: VOICE VR AR
  6. 6. People today can get the information (content) they want, when they want it, from an unlimited pool of interactive formats.
  7. 7. YOU ARE NOT INTERESTING YOU ARE NOT PAYING ATTENTION STUDENT / CLIENT / VIEWER/ VOTER TEACHER / BRAND / MEDIA / POLITICIAN RESULT OF TRADITIONAL COMMUNICATION
  8. 8. Adapt your Mindset Become Interesting Earn Attention Influence
  9. 9. Generally: People are interested in content/info/utilities, that's relevant to their needs.
  10. 10. Content Creation Mind-shift: FROM: HOW TO CONVINCE THEM TO BUY TO: HOW CAN MY CONTENT BE VALUABLE TO THEM.
  11. 11. Content Creation Mind-shift: FROM: SALESMAN TO: CREATIVE CONTENT & DIGITAL UTILITY PROVIDERS
  12. 12. 3 Basic Types of Valuable Content: 1. Hero Content (Big Productions- Brand core values - storytelling - movie like) 2. Hub Content (community/ real people focus - fun -inspirational) 3. Help Content (utility/ helpful content)
  13. 13. Not get seduced from: ● Cheap tricks (contest) ● Quick wins (trends) ● Commoditized content (yet, another blog post...) ● Trying to sell on all pieces of content BUILD YOUR BRAND BY FOCUSING ON YOUR AUDIENCE NEEDS/ WANTS AND STRUGGLE TO DELIVER REAL VALUE!
  14. 14. BUILD RELATION GAIN INFLUENCE EARN ATTENTION ROADMAP PROVIDE VALUE MESSAGE REPETITION INFLUENCE DECISION BUY ATTENTION Industrial Humanized
  15. 15. Some Quick Take-aways ● Mobile is not a trend, it's a dominant reality. Adjust!
  16. 16. Some Quick Take-aways ● You don't need huge budgets, but you need inspired bold ideas.
  17. 17. Some Quick Take-aways ● Short or long video is not an indicator of success.
  18. 18. Some Quick Take-aways ● Youtube videos are 16:9 / FB video are 1:1 (desktop) or 2:3 (mobile) ● FB video NEED text Overlay, 2% of people hear sound.
  19. 19. Some Quick Take-aways ● You don't have to invent the wheel, the content/utilities are out there, you have the budget to make them better.
  20. 20. Some Quick Take-aways ● Ignore Reach Metrics - Focus on Actions.
  21. 21. Θένκγκιου :)

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