This document provides guidance on using social media for real estate marketing. It discusses setting campaign goals to build brand awareness, increase exposure, and capture leads. It then gives tips for successful strategies on major platforms like Facebook, Twitter, Instagram, and using apps to edit photos and video for social content. The key is creating helpful, concise, relevant content and engaging with the right audience at the right time.

1. WHO IS INFLUENCE REAL ESTATE?

2. WE DO OUR BEST.

3. WE ARE A TEAM.

4. WE ARE GIVERS.

5. WE ARE INNOVATORS.

6. WE ARE INFLUENCERS.

7. CAMPAIGN GOALS
1. Build brand awareness.
2. Increase brand exposure.
3. Capture leads.
4. Nurture existing relationships.

8. SOCIAL MEDIA IN 2014
Internet users
active on
social media
72%
30 - 49
year olds
percent of users
72%
50 - 60
year olds
increase in usage
60%

9. SUCCESSFUL MARKETING
STRATEGIES ARE INTENTIONAL.

11. 1. Update contacts and experience.
2. Connect with potential leads.
3. Share in the newsfeed.
4. Recognize, endorse, recommend.

12. 1. Biggest social network - 1.1 billion.
2. 10 years old.
3. Evolving and changing, esp. for
businesses.
4. 78 % view on mobile device.

13. SUCCESFUL FACEBOOK STRATEGIES
1. Outstanding content.
2. Leverage ads.

14. CONTENT IS KING
Right content. Right people. Right time.

15. 1. Helpful/informative
2. Concise
3. Personal
4. Relevant
5. Unique
RIGHT CONTENT

16. RIGHT PEOPLE

17. RIGHT TIME

18. RIGHT TIME

19. AD STRATEGY

20. 1. 995 million accounts.
2. 8 years old.
3. 140 characters in real time.
4. Like a cocktail party.
5. Potential for amplification.
@Influence_RE

21. 1. Start by following industry experts.
2. Talk more about others.
3. Complete your bio and photo.
4. Schedule tweets via:
BEST PRACTICES

22. 1. Fastest growing social media platform.
2. Square format with filters.
3. Share photos or 15 second videos.
@influencerealestate

23. INSTAGRAM BEST PRACTICES
1. Share behind the scenes.
2. Share directly to Facebook.
3. Put your website in your bio.
4. Geotag your photos.
5. Follow/use hashtags...sparingly.
6. Show video tours of properties.
7. Get to know photo/video apps.

24. EDITING APPS

25. EDITING APPS

26. SOCIAL MEDIA GUIDELINES
1. Update links.
2. 80/20 rule.
3. Ask questions.
4. Hold engaging contests.
5. Tell about good works.
6. No Tweet Left Behind rule.