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KETCHUM
Social
Responsibility
REPORT
2014-
2015
table of contents
overview 04 // society 10 // world 18 //
community 21 // employees & workplace
26 // professional 29 // environment 32 //
KSR in pictures 34 // A world of good 36
Ketchum Social Responsibility Report 2014-20152
It’s a simple – yet
powerful – statement.
And it characterizes
the willing dedication
of Ketchum
employees around the
world who manage
and support Ketchum
Social Responsibility
(KSR), the global
platform that is the
manifestation of
our commitment
to corporate social
responsibility (CSR).
In this, our fourth biennial KSR Report,
we share a few of the countless ways
our people have strived to change the
world in 2014-2015 – one donation,
volunteer hour or pro bono activity at a
time. Collectively, Ketchum employees
are positively affecting the lives of
the world’s citizenry – through our
partnership with Room to Read, our
support for the World Economic Forum
and our service to numerous charitable
organizations in the countries where
we live and work.
But I am most touched by the impact
we are making through one-on-
one connections with families and
individuals who directly benefit from
much-needed meals, clothing or
school lessons offered through the aid
of a KSR volunteer.
KSR was originated and is driven
by employees who want to make a
difference. In the eight years since it
launched, KSR has grown by leaps
and bounds – culminating in 2015, a
record-setting year for the number of
offices and employees participating in
KSR Global Month of Service activities,
and other initiatives all year long.
In 2014, we conducted an internal
audit to gauge the effectiveness of
KSR and to solicit ideas for future
endeavors. The results are impressive
– nearly 75 percent of our offices have
KSR representation or committees,
and more than half have participated
in fundraisers or volunteer activities for
Room to Read.
What impresses me the most, though,
is their desire to do more. The audit
revealed several suggestions for more
Ketchum-wide involvement in social
and environmental initiatives, such as
From Our CEO,
Rob Flaherty
We can change the world.
more integrated approaches to waste
recycling and energy reduction, and to
focus more on employee health and
wellness programming.
Ketchum is one of the largest global
public relations firms in the world, and
we believe we have a responsibility
to contribute to our communities
and empower our colleagues to do
the same. Communications is what
we do, so a key aspect of our KSR
work involves using communications
to help improve the world – whether
lecturing at leading universities,
providing hands-on, real-world training
opportunities for fellows and interns, or
publicizing the important work of the
World Economic Forum.
Our world is evolving, and so too will
Ketchum Social Responsibility. As
we reflect on the good deeds of the
past two years, I eagerly await what
the future holds for this important
employee-led program. I am certain
it will continue to grow in size, scope
and impact.
We are changing the world.
Best regards,
Ketchum Social Responsibility Report 2014-2015 3
About Ketchum …
and Our Commitment to
Social Responsibility
The Ketchum story began in 1923, when George Ketchum
founded Ketchum Communications in Pittsburgh, PA.
Even though the agency started in the advertising
business, it quickly expanded to include public relations.
Now, more than 90 years later, our company has grown
into one of the world’s largest global public relations firms,
with a network of 2,500 employees staffing 78 offices and
60 affiliates around the globe.
As a leading communications agency, Ketchum has a responsibility to contribute
to our communities and empower our colleagues to do the same. Our belief is that
communications can play a central role in making the world a better place.
Ketchum’s promise is powerful but simple: We break through. Breakthrough ideas
are foundational to any successful program, and that extends to our corporate
social responsibility platform … Ketchum Social Responsibility (KSR).
“Being a part of a global
community that appreciates the
importance of giving back inspires me
every day. I think it is very important to
give back to the community, no matter
what you do or where you live.”
Cecily Doonan (Corporate communications
coordinator, New York)
overview
Ketchum Social Responsibility Report 2014-20154
CSR at
Ketchum is …
KSR
Ketchum Social Responsibility
(KSR) is the manifestation of our
commitment to corporate social
responsibility (CSR).
By nature, Ketchum employees are
service-minded, devoted to providing
our clients with strategic thinking
and tactical executions that drive
their communications and business
goals. That conviction has long
been apparent in the eagerness of
Ketchumites, worldwide, to support
charitable efforts to benefit their
communities and world.
Inspired by a core group of
employees who were contributing
their time, talents and money to
various non-profit organizations, the
company launched KSR in 2007.
Since then, our KSR leadership
community has expanded to more
than 100 employees worldwide and
collectively our colleagues have
donated tens of thousands of hours
and significant financial investments
(often, company matched) that
support people in need, communities
in crisis, environmental improvements
and other societal benefits.
Ketchum Social Responsibility Report 2014-2015 5
As the global director
of Ketchum Social
Responsibility (KSR),
Julie is responsible
for activating and
evolving Ketchum’s
corporate social
responsibility (CSR)
initiative and helping
drive implementation
efforts across all
Ketchum offices and
affiliates. She also
manages Ketchum’s
pro bono partnership
with Room to Read.
Julie reports to the Ketchum
Executive Committee and the
firm’s Chief Communications
Officer, a structure that signifies the
importance of this initiative to the
firm. It also ensures that all KSR
efforts have the full support of the
agency’s leadership, and that they
are consistent with the Ketchum
brand and are communicated
in the proper way to all relevant
stakeholders.
Since assuming her role in 2012,
Julie has lectured on KSR and the
importance of corporate social
responsibility before several
college audiences, including Tulane
University, Loyola University New
Orleans and the University of
Alabama.
Julie’s previous role within the
agency was Vice President/
Management Supervisor in the
Corporate Practice Group of
Ketchum’s San Francisco office. In
this role, she supported philanthropic
and CSR efforts for numerous clients,
including Liberty Mutual, Fireman’s
Fund Insurance Company, Clorox
and Dr Pepper Snapple Group. Her
nonprofit experience with Ketchum
includes the American Cancer
Society (California Chapter) and The
Moore Foundation.
In her personal time, she has
volunteered with the Greater Bay
Area Make-A-Wish Foundation and
served as the founding co-chair to
the Young Professional Advisory
Committee, helping to generate a
strong volunteer and donor base
among individuals in the early stages
of their careers.
Julie Ferriot Hines
Global KSR Director,
San Francisco
Ketchum Social Responsibility Report 2014-20156
CHARTER
At Ketchum we believe we cannot succeed at business and ignore the world around
us, because our business is the world around us. Along with commitments to our
shareholders and business partners, we have obligations to the communities we
touch, the people we work with and society at large, and only in meeting all of
these can we consider ourselves truly successful. We respond to these constantly
changing and growing obligations as a global business network, as national and
local enterprises and as individual employees.
More than a project or a tagline, KSR is an ethos and a philosophy, animated by
efforts large and small to realize true success at every level of business in all parts of
the world.
PRINCIPLES
KSR activities are wide-ranging and designed to meet the specific needs of our
businesses globally. All KSR activities are based on a set of shared principles:
KSR CHARTER & PRINCIPLES
stewardship
Resources are precious and must be deployed judiciously.
collaboration
We can accomplish more together than separately.
initiative
Personal commitment is as important as corporate promises.
communication
Building trust is the core competence we bring to business and
societal responsibilities.
sustainability
We conduct our business in ways that are sensitive to the physical,
economic and cultural environments in which we operate.
leadership
We will lead our sectors, professions and markets through distinctive
and truly successful KSR activities.
“KSR is
a global
community,
yet we can
provide specific
benefits to the
needs of our
own country.”
Sandra Uehara
(Human Resources
Consultant, São Paulo)
Ketchum Social Responsibility Report 2014-2015 7
To help achieve our
social responsibility
goals, Ketchum
established a set
of KSR policies
for both social
and environmental
issues. By sharing
them throughout
the agency,
our employees
understand and
actively engage in
the KSR process
year-round. We
also make these
policies available to
the general public
via https://www.
ketchum.com/.
WORLD: As a global business
Ketchum is committed to applying
core competencies toward
international issues that support
sustainable growth and prosperity.
Ketchum has identified key issues and
applies global and local resources to
address them in collaboration with
leading organizations and businesses.
COMMUNITY: Our businesses
are good neighbors and committed
to sustaining safe and friendly
communities for those who live and
work around us. Each year, Ketchum
businesses make time available for
employees to participate in community
improvement projects identified by
local management.
PROFESSION: As global leaders
in communications, we believe we
have important roles to play in the
professional associations and trade
bodies that set standards, establish
best practices and ensure integrity
in our professions. All partner-level
colleagues and other senior managers
are required to actively participate in
a relevant professional or business
organization of their choice. All
colleagues are required to complete
training and certification in ethical
business practices.
EDUCATION: We are committed
to employing colleagues who are
well-prepared for success in our
businesses. All Ketchum businesses
are required to collaborate with leading
university and education programs to
prepare future employees for careers
in our industry.
ENERGY: Ketchum businesses are
committed to operating local premises
with as much energy efficiency as
possible. Our businesses implement
local energy conservation policies,
including establishing annual energy
costs and goals for conservation.
GHG EMISSIONS REDUCTION:
Ketchum businesses are committed to
reducing the emission of greenhouse
gases, primarily through improvements
to local travel policies and practices.
Ketchum businesses are encouraged
to establish local travel policies and
adopt commuter support and carbon-
offset plans where possible.
WASTE: Ketchum is committed
to reducing office waste in our
businesses worldwide through
use reduction, reuse and recycling
activities. Our businesses establish
local waste reduction/recycling
policies, including establishing baseline
reduction/recycling measures and
improvement goals on an annual basis.
SOCIAL ENVIRONMENTAL
KSR POLICIES
Ketchum Social Responsibility Report 2014-20158
KSR is an employee-
driven platform, and
relies on the passion
and perspectives of
Ketchum colleagues
throughout our global
network to create,
implement and sustain
socially responsible
programs.
In 2014, Ketchum Global Research
& Analytics (KGRA) conducted an
internal audit of our office directors
and local KSR representatives to
gauge the effectiveness of KSR, and
to solicit ideas for honing our volunteer
programs, pro bono partnerships and
sustainability efforts in the future.
The results showed us overall
employee engagement in KSR is high.
Among the key findings:
• 74 percent of our offices have a KSR
representative or committee
• 78 percent participated in the 2014
Global Month of Service
• More than half have participated in
fundraisers or volunteer activities for
our global pro-bono partner, Room
to Read
KSR representatives also have
identified opportunities to grow the
program further. One particular area
of interest – Ketchum wide – is the
environment. Inspired in part by
the dozens of client sustainability
programs that Ketchum is supporting,
respondents suggested a more
integrated corporate approach to
waste recycling, energy reduction and
bottled water systems.
Another area of widespread interest
from respondents was to add an
employee health and wellness
component to existing KSR efforts,
given the increasing awareness of
global and local health challenges.
Among the ideas – some of which
have been adopted in select offices
– are to provide on-site weekly
yoga classes, healthy food vending
machines, fresh fruit deliveries and
discounted gym memberships.
PASSION FOR ACTION:
KSR AUDIT FINDINGS
“We work with the local charity, Willing Hearts,
to support the preparation and distribution of food to
elderly and disadvantaged citizens.”
Singapore colleague (from 2014 KSR Survey)
Ketchum Social Responsibility Report 2014-2015 9
society
Room to Read Partner
Room to Read is the perfect partner for Ketchum and our KSR program. As a
global communications agency, we understand the critical role that literacy plays in
business and day-to-day life. Our commitment to conveying information accurately
and creatively, our skills in fostering connections, and our passion for making a
difference in our communities extend to our work with Room to Read.
The need to improve literacy throughout the world is quite critical. Across the
world, 780 million people are illiterate – and 2/3 of them are women and girls.
Through its Literacy and Girls’ Education Programs, Room to Read is striving to
eliminate that gap.
Since establishing the partnership in 2008, Ketchum employees have raised more
than US$250,000 and volunteered thousands of hours in support of Room to
Read programs that benefit more than 10 million children across the world.
In past years, Ketchum donations have:
 Established libraries in Nepal and Tanzania
 Published 5,000 local-language children’s books in Laos
 Provided scholarships for 175+ girls in India, Tanzania and Zambia
 Trained 200 teachers in South Africa
On the following pages, read highlights of Ketchum CEO Rob Flaherty’s
conversation with Room to Read CEO Erin Ganju.
The global centerpiece of KSR is our pro bono
partnership with Room to Read, a non-profit
organization that seeks to transform the lives
of millions of children in developing countries
by focusing on literacy and gender equality in
education.
“With KSR, I feel that I’m
contributing to some good in
the world together with other
colleagues. It is a great opportunity
for us to take a step back and join
together in something that is greater
than ourselves.”
Haiwen Lu (Vice President, New York)
Ketchum Social Responsibility Report 2014-201510
Rob Flaherty: Erin, thanks so much for your many years of partnership
with Ketchum. Can you talk a little bit about highlights of the last
couple of years for Room to Read?
Erin Ganju: We have had a really impactful and meaningful partnership with
Ketchum that has helped take us to the next level.
We’re now reaching nearly 1 million children a year through our programs in
Literacy and Girls’ Education – and have benefitted 10 million children overall.
We’ve worked in over 18,000 schools across 10 countries in Asia and Africa.
These children have been empowered through education to live a life that is
more fruitful, and they can now contribute more productively to their community
and to the world.
Rob Flaherty: Room to Read is helping kids learn to read and girls
in particular to get a better education. But as I saw during my visit
to Cambodia, each child you reach has a profound ripple effect
throughout the entire community. Could you comment on that?
Erin Ganju: Education is a game changer. Keeping kids in school – particularly
keeping girls in school longer – does make a difference. Every year a girl stays in
secondary school, her earning potential grows by 20%. Educated women have
smaller, healthier families and are more likely to educate their own children –
ending the cycle of illiteracy in one generation.
When we’re able to focus on ensuring girls have a better education, it benefits
everybody in the family and community. Women tend to channel 90 percent of
their income back into their community and family, not just to themselves. On a
country-wide level, educating women has a huge effect. We’ve seen over and over
that if just 10% more girls go to secondary school, there is a 3% rise in GDP for
that country. That’s an amazing impact.
A Conversation with Ketchum CEO Rob Flaherty
 Room to Read CEO and Co-Founder Erin Ganju –
Educating 10 Million Children, and Counting
In November 2015, Ketchum
CEO Rob Flaherty joined
Room to Read CEO and
Co-Founder Erin Ganju
in Cambodia, where they
met with children, families,
community members and
Room to Read investors
to celebrate a significant
milestone:
Room to Read has
now benefitted
10 million children
worldwide.
As the year drew to a close,
Rob and Erin reminisced
about the Ketchum/Room to
Read eight-year partnership,
discussed the impact Room
to Read is making in Asia
and Africa, and ruminated on
forthcoming plans and goals
for the organization.
Ketchum Social Responsibility Report 2014-2015 11
Board of Directors met with 10 girls
and women, who are in our Girls’
Education Program or who have
matriculated from it. One of them was
asked: What does girls’ education
mean to you and how has it changed
your life? She answered so beautifully:
“Education is like oxygen to us,” she
said. “It is what is feeding us, and it
is allowing us to have choices in our
lives. Now that we have education,
we can make the decisions we need
to change our lives, our families and
our communities.” That’s exactly what
we’re trying to achieve. It’s about
giving them the tools and empowering
them to turn their dreams into reality.
Rob Flaherty: As you look to the
future, could you comment on
what you’ve already achieved and
what you hope to achieve in the
coming years?
Erin Ganju: We set a goal of reaching
10 million children by 2020 during our
last strategic planning process – and
we reached our goal five years early,
in 2015! We’re good at setting and
achieving audacious goals. Bold goals
attract bold people to our cause.
As you know, Rob, with Ketchum’s
help we have a new five-year strategic
plan that focuses on reaching 15
million children by 2020. More than
250 million children around the world
still lack basic reading, writing and
numeracy skills. So our two primary
goals are to invest in our core
business to achieve even greater
efficiencies and effectiveness, and
to launch a new delivery model to
significantly scale our impact through
more government and corporate
partners. Basically, we’re striving to
reach more children, in more places,
faster than ever before.
Rob Flaherty: When people
donate to Room to Read, how are
they furthering your mission?
Erin Ganju: Room to Read is truly a
collaborative effort – we partner with
corporate supporters like Ketchum,
but also with the governments in the
countries we serve. Donated funds
go to building schools and libraries,
providing quality reading materials
and teacher training, and to hiring
local programming staff.
At Room to Read, we hire local
nationals in all of our countries of
operation – Cambodians run our
programs in Cambodia, Zambians
run Zambia. Our “feet on the street”
are people from these communities,
who can more easily integrate with
the governments, schools, parents
and students. That is the best way to
facilitate positive change.
Rob Flaherty: From my own
experience in Cambodia, I know
the personal stories of the
children you are reaching are
quite moving and powerful. Do
you have one that is particularly
meaningful to you?
Erin Ganju: Yes, and it’s also
from our time in Cambodia. Our
Ketchum Social Responsibility Report 2014-201512
Rob Flaherty: Ketchum’s
partnership with Room to Read is
so very important to us. Can you
share with us how Ketchum is
serving Room to Read?
Erin Ganju: The thousands of dollars
and thousands of volunteer hours
donated by Ketchum have made an
incredible impact on our organization.
But you have also done so much
behind the scenes.
Ketchum helped us conduct a global
audit and survey of donors and
potential donors, and to analyze the
findings. This enabled us to better
develop fund-raising and outreach
strategies. You’ve also guided us
in internal communications and
training, which is so important now
that we have over 1,000 employees
in offices all over the world. With your
help, we’re all singing from the same
songbook of messages.
Ketchum brings distinct skills and
expertise in communications. We
value your insights and apply them
so that we can best communicate
to all audiences in the most effective
way possible – and attract more
supporters to our mission.
Rob Flaherty: Is corporate social
responsibility changing? How
can other organizations help your
mission, and other charitable
causes?
Erin Ganju: Many of the growth
markets for global businesses overlap
with emerging markets we serve.
Companies understand that the need
to build infrastructure and human
capacity is really critical, because
continued economic growth means
more growth for their businesses.
So through corporate social
responsibility, they are doing good
and doing good business. Room
to Read improves education, and
better education gives businesses
the source for future customers and
employees.
Ketchum Social Responsibility Report 2014-2015 13
Brussels
London
Amsterdam Copenhagen
Munich
Frankfurt
Madrid
Moscow
Toronto
New York
Washington, D.C.
Pittsburgh
Atlanta
Cape Town
Dubai
New Delhi
Mumbai
Bangalore Chennai
Hanoi
Singapore
Sydney
Tokyo
Hong Kong
Shanghai
Dallas
San Francisco
Los Angeles
Chicago
Johannesburg
Düsseldorf
Ketchum’s Commitment to
Our Partner Room to Read
Pro bono partnership established September 2008
Ketchum
employees have
provided more than
12,000 hours*
More than
500 employees
have supported the
partnership
31 Ketchum
offices and
affiliates
engaged in the
partnership
Room to Read envisions a world in which all children can pursue a quality education, reach their full
potential and contribute to their community and the world. To achieve this goal, they focus on two
areas where they believe they can have the greatest impact: literacy and gender equality in education.
They work in collaboration with communities and local governments across Asia and Africa to develop
literacy skills and a habit of reading among primary school children, and support girls to complete
secondary school with the life skills they’ll need to succeed in school and beyond.
Ketchum has raised
more than
US$250,000
to support the cause
*Does not include time donated outside the U.S.
Ketchum Offices and Affiliates Supporting Room to Read
Ketchum Social Responsibility Report 2014-201514
Ketchum Funds Have Supported:
• Active participation from
Ketchum Senior Partner
and CEO, Rob Flaherty
• Development of key
Room to Read messaging
• Media training
• Media outreach
• Professional development
• Thought leadership
• Crisis communications support
• Training for global leaders at
Chapter Leadership Conferences
(2009-2015)
• Language translations (German,
Dutch, Japanese, Mandarin)
• Social media counsel
• Curriculum for global Room to Read
Communications Summit
(Cambodia 2010, Sri Lanka 2015)
Ketchum
Support
In 2015, Room to Read celebrated the
achievement of benefitting 10 million
children across 17,500 communities
in Asia and Africa. The organization aims to reach
15 million children by 2020.
constructed
library // Nepal
constructed library
// Tanzania
5,000
children’s books
published // Laos
scholars in the
Girls’ Education
program // Zambia
years of secondary
school for 95 girls
// India and Tanzania
year of training for
200 teachers //
South Africa
year of enrollment in the
Literacy Program for 540
children // Africa and Asia
1
4
1
1
1
82
Ketchum Social Responsibility Report 2014-2015 15
To celebrate International
Women’s Day in March 2015,
Ketchum held a one-day,
worldwide “flash” fundraiser
in support of Room to Read’s
Girls’ Education Program
(GEP).
The Make it Happen –
Graduate a Girl campaign
raised a total of US$5,210
through employee donations
and a dollar-for-dollar Ketchum
match. The funds will be used
to provide 17 girls with one
year of school fees, clean
uniforms, mentoring and life
training skills that extend
beyond the classroom.
The “Make it Happen”
theme was chosen to
encourage effective action for
advancing and recognizing
women. The fundraiser
was a part of Ketchum
parent company Omnicom’s
#omniwomensupports
program, a global initiative to
support and raise monies on
behalf of various organizations
and programs devoted to
women’s leadership and
advocacy.
Educating girls is one of the
most powerful and effective
ways to address global
poverty. Room to Read’s GEP
fosters an environment of
success and enriches the lives
of girls across Asia and Africa
by helping them develop the
skills they need to negotiate
key life decisions.
Room to Read passed a significant
milestone in 2015 – as its programs in
literacy and girls’ education have now
impacted the lives of 10 million children
in 17,500 communities.
To commemorate that achievement
and Ketchum’s longstanding
involvement with the organization,
Ketchum CEO Rob Flaherty and
his wife, Tammy, joined Room to
Read founders and several donors
at a ceremony outside Siem Reap,
Cambodia.
The trip included two days of visits
to several schools and libraries
established by Room to Read; Rob
also led a training session for the
Room to Read board on how to best
communicate their new five-year
strategic plan.
At one school in Siem Reap, Rob
attended a first grade class – and
the teacher invited him to teach the
students some words in English. Later,
he and Tammy visited the home of
a 14-year-old girl who is receiving
support through the Room to Read
Girls’ Education Program (GEP).
The young girl, Ni-Nigh, is trying to
become the first member of her family
to graduate from high school. As Rob
recalled, “You could see that the entire
family was invested in her success
and incredibly proud that they had a
child in the Girls’ Education Program.
The only two things on the wall of that
sparse home were her two academic
achievement certificates. You just saw
the beam in her parents’ eyes – and
you felt the transformational effect of
Room to Read.”
Room to
Read in Cambodia
isn’t just a team
of do-gooders
with books; they
are a persistent,
stubborn team
of freedom
fighters, bringing
independence
and economic
mobility through
education.”
Rob Flaherty
(Senior Partner  CEO)
10 Million Children …
and Counting
“Make it
Happen”
“
International
Women’s Day
Ketchum Social Responsibility Report 2014-201516
2014
South Africa – Teacher
Training  Support
Around the globe, Room to Read’s
Literacy Program supplements gaps
that exist in the standard reading
and writing curriculum – providing
resources, in-service teacher training
and classroom enhancements.
In South Africa, Room to Read –
with support from Ketchum – has
implemented the Teacher Training
 Support program. It empowers
teachers through on-site coaching,
professional development and other
skills training so they are better
equipped to support their students’
learning.
In 2014, Ketchum
raised US$30,000 for
the South African
program – enough
funds to provide
training to 200
teachers.
2015
Africa  Asia – Literacy
Program
Education is not a privilege; it is a right
of every child.
Research reveals that children who
have a strong foundation of literacy
skills are more likely to succeed
throughout their education, break
the cycle of poverty and be better
equipped to realize their full potential.
Through the Room to Read Literacy
program, Ketchum employees are
making a tangible difference in the lives
of school children in Africa and Asia.
In 2015, Ketchum
raised US$27,000,
providing 540
children across 10
countries with a one-
year enrollment in
the Room to Read
Literacy Program,
which teaches them
to read and write.
KSR’s Impact:
Employee-Funded Room
to Read Programs
Through local fundraising events around the world, individual
donations and voluntary automatic paycheck withdrawals,
Ketchum employees annually support key projects on behalf
of Room to Read.
I
participate
in KSR to
make an
impact in
the world.”
Sharlys Leszczuk
(Corporate
Communications
Intern, New York)
“
Ketchum Social Responsibility Report 2014-2015 17
When communities
are in peril, Ketchum’s
global network of
employees quickly
rallies to offer support.
Two devastating earthquakes in spring
2015 killed more than 9,000 people
and affected millions more in the
country of Nepal. The region is dear
to the hearts of many Ketchumites, as
the agency – through its long-time pro-
bono partnership with Room to Read –
had established a library in 2010 in the
Kathmandu Valley, where devastation
was substantial.
Employees in Ketchum offices around
the globe responded with personal
donations and office fundraisers,
including book drives, flea markets
and other events. Altogether, the
fundraising activities – supplemented
by a corporate Ketchum match
program – raised nearly US$17,000
to address immediate and long-term
needs in the region.
Similarly, as the Syrian refugee crisis
worsened in the fall of 2015, Ketchum
raised more than US$5,000 from
employee donations and a corporate
match. Funds went to The Office of
the United Nations High Commissioner
for Refugees (a Ketchum client) and
the International Committee of the
Red Cross; and were used to rush
basic supplies like medicine, tents and
blankets to those in need.
In Europe, where many Syrian refugees
landed after escaping their homeland,
many Ketchum offices tailored their
KSR Month of Service project to offer
hands-on support. For example,
Ketchum Belgium assisted refugees in
that country by collecting clothes and
making soup for deliveries, and several
offices in Germany provided clothing
and toiletries for refugee centers that
had recently opened to accommodate
the large number of people coming
into their country.
World in Crisis:
Ketchum Employees
Volunteer Support
Our involvement with the World
Economic Forum provides Ketchum
the chance to have a central role in
shaping agendas and policies that have
a profound impact on our clients.”
Rob Flaherty (Senior Partner  CEO)
World
“
Ketchum Social Responsibility Report 2014-201518
Since 2004, Ketchum has provided communications support – pro bono – for the
World Economic Forum, the Geneva-based international organization committed
to improving the state of the world.
Much of our participation revolves around the Forum’s annual meeting in Davos-
Klosters, Switzerland. There, 2,500+ global leaders from business, government,
international organizations, academia and civil society convene for strategic
dialogues that map key transformations reshaping the world. Over the years,
many Ketchum leaders from across our global network have participated in Davos
panels and presentations, and contributed to the creation of alliances and charters
that guide policy on key issues.
Ketchum also regularly provides the Forum with the full-time services of an
employee through its acclaimed secondment program.
This global partnership is mutually beneficial to our organizations.
KETCHUM GIVES the Forum senior-level counsel and on-the-ground tactical
assistance in the areas of strategic messaging, content development and media
relations.
KETCHUM RECEIVES tremendous insights and learnings stemming from our
participation in the annual Davos meetings, which we then apply to our daily client
work.
KETCHUM COLLABORATES with other organizations in the media,
entertainment and information industries on projects related to catalyzing creative
communications solutions to pressing social issues, promoting digital media
literacy and helping governments and business assess local readiness for digital
transformation.
The world is changing before
our eyes, and our work with the
Forum lets us play a direct role in
how entire industries and economies
survive and thrive.”
David Gallagher (Senior Partner, CEO, Europe 
Chairman, London)
Ketchum  the World
Economic Forum
Pioneering
support for
the United
Nations Global
Compact (UNGC)
For more than 14 years,
Ketchum has been a proud
member of the United Nations
Global Compact (UNGC),
the world’s largest voluntary
corporate sustainability
initiative with more than 8,000
corporate signatories in 145
countries.
Ketchum was the first public
relations agency to join the
UNGC in 2001, and eagerly
adheres to its 10 principles
in the areas of human rights,
labor, environment and anti-
corruption. Each member
company must fulfill its social
responsibilities in accord with
the nature of its business.
As a global communications
counseling organization,
Ketchum addresses those
Global Compact principles that
are particularly relevant to the
way we operate our business in
society.
We also promote the UNGC’s
agenda, accomplishments
and plans by delivering news
of its international initiatives in
a variety of communications
formats. Audiences reached
regularly include our
employees, clients, business
partners, prospective UNGC
members and the news media.
“
Ketchum Social Responsibility Report 2014-2015 19
Throughout Ketchum’s decade-long
support of the World Economic
Forum, the agency has regularly
dedicated the full-time services of
an employee to the organization’s
communications team.
Laura Clementi, a Chicago-based
account supervisor in the Brand
practice with Ketchum Midwest, just
completed her two-year secondment
with the Forum. Working from
headquarters in Geneva, Switzerland,
and later in New York City, Laura
also attended the annual large-scale
meetings in Davos, and regional
meetings throughout the world as
part of her media relations duties.
As her service ended and she
prepared to return to Ketchum,
Laura reflected on her experience.
What inspired you to make the
decision to commit two years of
your life to this program?
The World Economic Forum’s
mission is, “Committed to improving
the state of the world”. From the first
time I read it, I knew it was a mission
I wanted to be involved with and a
goal I wanted to help achieve. The
chance to dedicate two years of my
career in that pursuit was, for me,
the chance of a lifetime.
How different was your work
experience at the Forum from
what you were accustomed to at
Ketchum?
Working at the Forum immersed
me in the macro trends driving
their global agenda and – more
importantly – all the ways in which
those trends are interconnected. It
has given me a view to the economic
implications of that connected web,
and with it the landscape of issues
CEOs, international organizations and
government leaders are examining
most closely.
In marketing communications,
we often talk about the need to
speak “C-Suite” to make our
programming relevant at all levels
of an organization. Working at the
Forum has taught me what it is to
speak that language and how those
connections can and should be part
of our communications strategies.
Which of your projects or
activities were the most
interesting or satisfying?
At the top of my list was attending
the World Economic Forum on the
Middle East and North Africa – one
of the Forum’s regional meetings that
took place in Amman, Jordan. These
meetings provide an opportunity to take
the global challenges the Forum tackles
in Davos and bring them to the regional
level. They have a more intimate feel – a
chance to interact more closely with the
participants – so I felt more connected
to the discussions and the progress
they are making.
In the Middle East in particular, there
was an incredible atmosphere of
urgency, focus and dedication among
participants to identify actionable
solutions to the region’s challenges.
I am proud of the contributions
I was able to make – from four
months of preparation to setting the
communications strategy, on through
to onsite support. It was an incredibly
powerful experience and one I am
grateful to have had.
What was it like living in
Switzerland?
Everything about living in Geneva
was interesting to me. It’s a beautiful
city of endless mountain views,
easy access to destinations all over
Europe and – most importantly –
countless opportunities to build
a network with people from all
geographies and walks of life. I don’t
know that my life will ever be as
internationally fueled as it was for the
12 months I was there. And that’s an
experience I’ll never forget.
Are you happy to be returning to
Chicago and Ketchum?
I missed Ketchum and I’m excited
to be back home. But it’s hard to
believe my time with the Forum has
come to an end. It’s been an honor to
serve such an important organization,
and I hope clients will be interested
in what I’ve learned and how I can
apply that knowledge to helping
achieve their business goals.
How do you think your two years
with the Forum will affect your
work back at Ketchum?
The World Economic Forum is
seriously examining key global
challenges and I was able to
experience – first-hand – constructive
debate and dialogue on these issues.
Coming from a brand marketing
background, it’s been interesting –
and inspiring – to draw connections
between that and the work I’ve been
involved with at the Forum.
Take, for instance, my experience
watching the Super Bowl ads
this past winter. As is tradition at
Ketchum, I tuned into all the industry
reporting on the year’s winners and
losers. But this time around, having
just finished Davos, I could see
the ways so many of the ads were
laddering up to the bigger, global
challenges we’d just discussed. For
me it was a great learning of where
we can (and should) be looking for
consumer insights. It’s not surprising,
for instance, that so many ads played
to defeating gender stereotypes,
as this is an issue C-Suite level
executives hear about regularly at
agenda-setting meetings like Davos.
We should make as many
connections like this as possible
to the ideas and campaigns we
generate. There’s a goldmine of
consumer insights for us to access
from this perspective, and I look
forward to sharing that perspective
back at home with our clients.
Meet our Secondee:
Laura Clementi’s
Two-Year Odyssey
with the World
Economic Forum
Ketchum Social Responsibility Report 2014-201520
KSR GLOBAL MONTH
OF SERVICE
Each September, the capstone of KSR activities
worldwide is the KSR Global Month of Service,
which provides opportunities for employees to
volunteer in their local communities.
As KSR has evolved, the KSR Global Month of Service continues to grow – in
participating offices, employee involvement and social impact. 2014 and 2015
marked the biggest years yet, with the latter seeing a 52% increase in office
participation and more than 1,000 Ketchum colleagues taking part.
Here are a few of the many highlights from 2014 and 2015.
Community
I always felt the need to share
for a good cause, and KSR projects
drive my energy and inspire me. This
gives me a great sense of purpose
and I am thankful for the opportunity
to be part of it.”
Asya Soskova (Director, Organizational
Development, Moscow)
“
Ketchum Social Responsibility Report 2014-2015 21
ACCESS Emanate
COMMUNICATIONS– NEW YORK
Stephen Siller Tunnel to Towers
Foundation // September 27, 2015 //
8 employees participated
ATLANTA
The UN Refugee Agency (Bake sale)
// September 24, 2015 // 40 employees
participated // $440 raised
Open Hand of Atlanta // September
30, 2015 // 10 employees participated
WASHINGTON, D.C.
DC Child  Family Services Agency
// September 23 - October 3, 2015 // 66
employees participated // $250 raised
CAPSTRAT - Raleigh
CORRAL // September 10, 2015 //
75 employees participated
PITTSBURGH
Operation Troop Appreciation //
September 2015 //Over 100 employees
participated
CHICAGO
Goethe Elementary //September 29,
2015 // 9 employees participated
PAWS Chicago // September 22, 2015
// 13 employees participated
Room to Read – “Thanks to
Education” Campaign // Wrote
note cards that were shared at the 10
Millionth Child celebration in Cambodia
TORONTO
SickKids Foundation // September 25,
2015 // 17 employees participated
NEW YORK
New York Cares (PS 111) //
September 10, 2015
God’s Love We Deliver // September
18 and September 25, 2015
Baby Buggy (donations  warehouse
visit) // September 21 and September
30, 2015
Room to Read – “Thanks to
Education” Campaign // Wrote
note cards that were shared at the 10
Millionth Child celebration in Cambodia
Total: 133 donated money ($1,028) and
items to Baby Buggy; more than 50
colleagues participated in a community
service project.
DALLAS
North Texas Food Bank // September
23, 2015 // 12 employees participated
MMG - Rockville
Montegomery County Coalition for
the Homeless – Home Builders Care
Assessment Center (HBCAC) Men’s
Emergency Shelter // September 18,
2015 // 10 employees participated
LOS ANGELES
Milk  Bookies – Book drive
// September 17, 2015 //Over 20
employees participated
Room to Read – Bingo fundraiser //
September 30, 2015 // 18 employees
participated
SAN FRANCISCO
SF/Marin Food Bank // September 21,
2015 // 7 employees participated
BAD RAP // September 25, 2015 // 5
employees participated
San Francisco Book Drive //
September 2015 // 50 employees
participated // $150
Room to Read – “Thanks to
Education” Campaign // Wrote
note cards that were shared at the 10
Millionth Child celebration in Cambodia
BUENOS AIRES
Fundacion Compriomiso // Training
workshop
FUCA (the leading cancer research
organization) // Raise awareness and
fund
SÃO PAULO
Obra do Berco // September 4, 10, 17,
2015 // 12 employees participated
ACCESS Emanate
COMMUNICATIONS –
SAN FRANCISCO
Save the Children – Nepal
Earthquake Relief Fund // September
17, 2015 // 5 employees bartended at
the local bar; many colleagues attended
the event // $407 raised
KSR Global
Month of
Service
As part of our annual
Instagram contest,
Katie Michel was
selected at random
and awarded US$250
to give to the San
Francisco Marin Food
Bank.
2015 By the Numbers
provided opportunities for
employees to volunteer in
their local communities
employees participated
worldwide benefitted from
Ketchum’s contributions
Complementary business participation included Access Emanate
Communications, Brandzeichen, Capstrat, and MMG
35 1,200+15 45offices countries
nonprofit
organizations
IN
Ketchum Social Responsibility Report 2014-201522
Amsterdam
Stichting Semmy (Semmy
Foundation) // September 2, 2015 //
4 employees participated
KiKa  Louis Bouwmeesterschool //
September 28, 2015 // 20 employees
participated
BEIJING
Room to Read // Throughout the
month of September // 20 employees
participated
HAUSMANN GROUP
(SYDNEY, AUSTRALIA)
Indigenous Literacy Foundation //
September 2, 2015 // 30 employees
participated // $400 raised
Meals on Wheels with Attitude //
September 24, 2015 // 3 employees
participated
OASIS – Youth Off the Streets
// October 26, 2015 // 3 employees
participated
DUBAI
United Nations High Commissioner
for Refugees – “Voices For Refugees”
// September 29, 2015 // 55 employees
attended the movie and raised their voice
of support online
MUMBAI
Soul of God // October 8, 2015 // 15
employees participated
BERLIN
Refugee camp in Berlin-Zehlendorf –
Arbeiter-Samariter-Bund // September
18, 2015 // About 35 employees
participated
ZAGREB (CROATIA) – DIALOG
Croatian Red Cross // 7 employees
participated (entire office)
Düsseldorf
Nestwärme e.V., Diakonie and
Bürgerstiftung Gerricus // September
2015 // 35 employees participated //
Raised €125
FRANKFURT
Project Shelter Frankfurt // September 9,
2015 // 11 employees participated
MUNICH
Refugee crisis support “Peace of
Cake” // September 17 – October 9,
2015 // Diakonia, Munich // 30 employees
participated // €390 raised
STUTTGART
Tierheim Stuttgart (animal shelter)
// September 3, 24 and 30, 2015 // 17
employees participated
HONG KONG
Hands On Hong Kong // September
24  25, October 2, 6  8 // 12
employees participated
SEOUL
Korea Blind Union // September 23,
2015 // 22 employees participated
LONDON
Arch 76 // September 8, 2015 //
15 employees participated
St Peter’s Church  Elver Gardens
// September 8, 2015 // 30 employees
participated
London Urban Arts Experience //
September 9, 2015 // 18 employees
participated
SPEAR // September 9, 2015 //
9 employees participated
BRUSSELS
Refugee Crisis // September 19, 2015 //
18 employees participated (entire office)
BRANDZEICHEN
(Düsseldorf, HAMBURG, MUNICH)
Room to Read // September 9-11, 2015 //
73 employees participated // Raised €€600
MADRID
Asociacion Manos de Ayuda Social
// All Fridays in September, October
and November 2015 // 33 employees
participated // In July they raised €760
to help pay the Association’s bills
MOSCOW
Moscow Hospice No1 // September
16, 2015 // 6 employees participated
Animal Shelter – Biriulevo //
September 2015 // 15 employees
participated // About 120 kg of dog food
United Nations, The Global Goals
Project // September 2015 // 4
employees participated
Ketchum London employee Alastair
McCormick was selected at random
and awarded US$250 to give to
the Whinston Goldsmith Estate in
Hackney, one of three organizations
supported by London KSR activities
2014 By the Numbers
provided opportunities for
employees to volunteer in
their local communities
employees
participated
worldwide
photos captured on
Ketchum Instagram
uses of
#KSRMonth2014
benefitted from
Ketchum’s contributions
Complementary business participation
included Capstrat, Harrison 
Shriftman and MMG23
950+
143
115
10 40+offices countries
nonprofit
organizationsIN
Ketchum Social Responsibility Report 2014-2015 23
IN ATLANTA, U.S.A.
Kristin Copeland
Account Supervisor
When did you get involved in
KSR, and what motivated you to
do so?
I got involved about two years ago,
working with Melissa Golden – who
is a great inspiration, as she leads
Cause Marketing for our Consumer
Brand practice. I have supported a
number of cause-related projects for
HR Block, Build-A-Bear and other
clients. So I was eager to participate
in activities that give back to the
community in my own time, too, and
KSR was the perfect opportunity.
How has the KSR Global Month
of Service evolved in the Atlanta
office?
2014 was the first year our office
really rallied behind the Global Month
of Service. I think it was successful
because we took the time to ask
people what their interests were in
terms of community service, and we
used that feedback to select causes
people cared about.
KSR Global
Month of Service –
Meet Our
Leaders
In 2014, we began working with Open
Hand of Atlanta, a local Meals On
Wheels program, and people really
enjoyed getting together to support
such a worthy cause. The experience
was so great we made sure to support
them again for 2015. We had a lot of
repeat volunteers – and several more
who joined in for the first time.
How did you support Open Hand?
Our team really wanted to “get their
hands dirty” and experience ways to
really make a difference. So each year,
we have gone to their kitchen and
packed meals that are then delivered
to homebound individuals unable to
cook for themselves. This year, we
packed over 1,000 meals in just a few
hours of work – and we’re very proud
of that!
Do you feel you are making
an impact through KSR Global
Month of Service?
Yes! So much so, that we have been
looking for other ways to help the
community – during that month and
throughout the year. For example,
this year, we were all touched by the
growing refugee crisis and decided
to add another KSR Global Month of
Service activity to raise money for the
UN Refugee Agency.
Our idea was to have a bake sale …
but it wouldn’t have made much of an
impact if it was just in our Ketchum
office. You can only buy so many
cookies.
So, we had the idea to host the bake
sale for our entire office building in
Atlanta. When people learned that
the money we were raising was
going to refugees, they would give
even more money than the price we
were charging. We got to meet lots
of our office neighbors, and it was
rewarding to raise nearly $500 for a
worthy cause – money that Ketchum
matched.
What do you plan to do in the
future during KSR Global Month
of Service?
We’ll definitely keep working with
Open Hand and Meals on Wheels.
But our people are so enthused by
volunteering that we plan to add more
events throughout the year. Global
Month of Service is inspiring us to do
even more. We all feel good when we
can make a difference in the lives of
others.
Ketchum Social Responsibility Report 2014-201524
IN SEOUL, SOUTH KOREA
Jamie Oh
Senior Account Executive
What inspired you to get involved
and co-lead the Global Month of
Service activities in Seoul?
As a student, I used to volunteer
regularly for local community activities
with my school. After graduation,
however, it was difficult to find the
time or the right community to work
with, since I was so caught up with
work. Co-leading the Global Month of
Service activities at the Seoul office
was a great opportunity for me to
regain my volunteer spirit, and to plan
and execute tailor-made ideas with
Ketchum teams.
Tell us about this year’s Global
Month of Service. Why did you
choose to support Korea Blind
Union?
Both Jay Kim, my co-lead, and I had
experience working with visually
impaired individuals in the past.
So it was a natural choice for us to
IN DÜSSELDORF, GERMANY
Moritz Sckaer
Account Manager
What motivated you to
become the KSR office lead in
Düsseldorf?
We had already had some
volunteering activities in the office.
When I heard about KSR Global
Month of Service, I felt it would
be a great way to engage with the
global Ketchum network – to get
new inspiration and to also share
our insights. It has worked out great;
today, we have many colleagues
actively involved in KSR projects.
You supported three charitable
organizations this year. Why did
you choose them?
We have long-lasting relationships
with two of the non-profits:
nestwärme eV Germany supports
do something in partnership with
Korea Blind Union. But instead of
merely donating money, we wanted
to make a lasting difference by
utilizing our expertise and skillsets as
communications professionals. We
found out that there was not enough
variety of Braille books in the Korean
language, so we decided to create
Braille books and donate them.
How did you create Braille
books?
We divided into smaller teams,
and each team chose books we
thought would be interesting in
the topics of business, essay and
culture. We purchased a few copies
of each, distributed them to each
team member, and then used Braille
typewriters to re-type them. It was not
very difficult, since the process is all
electronic. But teamwork was required
so we could type in relay – each book
was 300 pages or more.
When the typing was completed, we
shared the files with the Korea Blind
Union to upload to their electronic
library. Now they are available for all
families with severe and disabled
children; and Diakonie Düsseldorf
is a social welfare organization of
Protestant churches that provides
local aid for people in need. We
also decided to assist a third
organization – Bürgerstiftung Gerricus
– by supporting their refugee relief
program.
Can you describe how you helped
these organizations during the
Global Month of Service?
We did several activities. For
Bürgerstiftung Gerricus, we collected
clothes, toys, kitchen utensils and
many other items for refugees. Thirty
colleagues from Ketchum and (sister
agency) BBDO donated; we filled two
cars! For nestwärme eV Germany, we
did bake sales. We raised €2,000 for
them in 2015.
Do you volunteer as a group at
other times of the year?
visually impaired members in Korea to
read, anytime and anywhere.
How did you encourage
employee participation?
I feel it is important for employees
to understand what they will be
doing, for whom and how it will
make a difference in their lives. We
invited a speaker from the Korea
Blind Union, who is visually impaired
himself, to visit our office and share
a presentation about individuals
with disabilities. That inspired
many employees to participate
enthusiastically.
What was the best part of the
experience for you personally?
Is it something you would like to
continue?
Everyone in the office happily
participated, and that was very
rewarding. Personally, I feel that
community service is something that
should be done consistently, and I
look forward to supporting the KSR
initiative in the Seoul office in the
future.
Yes. One activity has been consistent
for years. We have 18 Ketchum
colleagues reading to kids at three
Diakonie Düsseldorf kindergartens,
and to one senior home. Each
colleague spends around an hour
every month or two with them – so
every week, some of us are engaged
in KSR activity.
What is the best part of
participating in KSR, for
you personally and for your
colleagues?
It’s fun to network with others at
Ketchum, but it’s even more fun to
network while achieving something
together that can help others. I know
my colleagues feel the same, because
we have a very strong response rate
and commitment to KSR in the office.
As our activities are not limited to the
Global Month of Service, it is clear to
me that our commitment will continue.
Ketchum Social Responsibility Report 2014-2015 25
Ketchum’s reputation for award-winning work
is unprecedented. The industry’s highest
honor, the Silver Anvil, awarded by its largest
professional organization, the Public Relations
Society of America, has gone home with
Ketchum 163 times, the most of any agency.
That commitment to excellence is also evident in the workplace. In 2015, for the
seventh year in a row, Ketchum was named one of the 10 Top Places to Work in
PR by PR News. Similarly – for the ninth year in a row – Ketchum was rated one
of the best places to work in the United Kingdom by the Great Place to Work®
Institute in its annual Best Workplaces list.
Here are some reasons why Ketchum “works well” with employees:
Empowering Our People
Ketchum’s
Award-Winning Work …
and Workplace
Employees 
Workspace
What inspires me most about KSR
today is the passion of our employees,
who have ended up taking KSR to
places we didn’t even imagine.”
Mindy Rubinstein (Partner, Chief Communications
Officer, New York)
“
Ketchum Social Responsibility Report 2014-201526
How do you define diversity?
Quite honestly, I think it’s simple:
Diversity represents all the ways we
are the same, and all the ways we are
different. Any successful business
needs to be deliberate in creating
a diverse workforce so that we can
best represent the interests of our
clients, as they reach out to diverse
audiences all over the world.
What sparked the decision for
Ketchum to focus on becoming
more diverse and inclusive?
Diversity has evolved. It’s always
been the right thing to do, but now
it’s just smart business. The only way
to grow and evolve as a company –
and to make sure we help our clients
achieve their business objectives
– is to draw on the talents, insights
and perspectives of a truly diverse
workforce.
At Ketchum, being diverse is who we
are. And being inclusive is how we
enable and empower all employees
to perform at their best.
What sorts of things are you
doing to raise awareness of and
promote diversity and inclusion at
Ketchum?
The councils in each office are making
a big impact. Some have been in place
for quite a while now, and in those
offices you can see a real change
taking place. Not only in the diverse
makeup of our employees there, but in
how the Ketchum culture is evolving.
Here’s one small example that had
a big impact: As a PR agency, we
frequently hold brainstorm sessions
to develop creative ideas for clients.
Who do you invite to brainstorms?
The people you know, and those who
have been helpful in the past. But
by simply encouraging people to go
outside the norm and cast a wider
net for participants, we are able to
get new perspectives that translate
into new ideas – all for the benefit of
our clients.
What do you believe are some
Diversity  Inclusion program
highlights?
One is our focus on raising
awareness of Ketchum among
a broader range of colleges and
universities, including Historically
Black Colleges  Universities
(HBCUs). Now, we are getting more
interest in and applications for
internships and jobs from talented
students and graduates who may not
have considered us before – because
we weren’t familiar with each other.
I’m also proud of our outreach –
through sponsorships, employee-
staffed booths, speaking
opportunities and panel participation
– at countless conferences and
events that target diverse audiences.
We sent a Ketchum delegation of
11 to the 2015 ColorComm
Conference, which draws hundreds
of multicultural women and men
in the communications industry.
Learning from and interacting
with industry trailblazers was truly
educational and inspiring.
What are your goals for
Ketchum’s Diversity  Inclusion
program?
To help embody and sustain a
diverse and inclusive culture at
Ketchum – one that fuels creativity,
innovation, business effectiveness
and employee engagement.
It’s not enough to attract diverse
talent; you have to nurture them,
develop them and keep them. And
I believe we’re really making that
happen.
Ketchum’s Diversity  Inclusion Initiative
Ketchum spans the globe – because our clients do.
QA with
Sharon
Jones
Ketchum’s Director of
Diversity  Inclusion
In our always-connected age, clients
must have the tools and resources to
communicate with a widely diverse
audience of consumers, businesses
and influencers. As a result, Ketchum
continually seeks to hire colleagues who
can offer a myriad of skills, perspectives
and opinions – enabling us to counsel
and support clients in any endeavor,
anywhere in the world.
Our commitment to diversity and
inclusion is therefore vital for the
success of our business. But even more
importantly, it’s the right thing to do.
In 2014, Sharon Jones – Senior Vice
President, Director, Human Resources for
Atlanta, Dallas, Miami and Washington,
D.C. – eagerly added a new role to her
responsibilities, as Ketchum’s first Director
of Diversity  Inclusion for North America.
Diversity outreach has been a long-
time passion of Sharon’s, and her work
has already led to a 20% increase in
the number of diverse employees at
Ketchum throughout the continent. A
key element of that success is through
employee-led Diversity  Inclusion
Councils in each U.S. office, which
further those concepts through external
and internal outreach.
Ketchum Social Responsibility Report 2014-2015 27
Ketchum University:
Making the Best Better
Ketchum University is our industry-renowned
global training program.
Since 1986, Ketchum has been inviting employees worldwide to attend Ketchum
University. Through Ketchum University, we invest in the industry’s best talent
by providing learning and development opportunities for employees to grow
professionally and thereby achieve greater results for our clients.
As the world has gone digital, Ketchum University has as well – offering an ideal
mix of webinars and e-learning to complement traditional classroom sessions. And
all are tailored to individual and local office needs.
In the past year, Ketchum University launched the Race to Make It Real. This
unique online training experience is mandatory for client-facing employees, and
aims to ensure they are prepared to deliver campaign-leading ideas with earned
content at the core, communicated across the full paid, earned, shared and
owned spectrum of media.
Each month, chosen participants across the globe embark on this four-week,
six-module odyssey that features on-the-go, real-time digital interactions with
global colleagues. In 2015, the program won the Gold Award for Best Social/
Collaborative Learning Program from Brandon Hall, a leading education
organization.
Ketchum’s Work Flexibility
Program
Nimble … Agile … Responsive … Flexible.
We ask our employees to be flexible in delivering break through work for our clients,
and they often work well beyond their core hours. So, too, is Ketchum in offering
working options that accommodate their personal and professional needs.
Work flexibility – enabling employees to modify their hours or location, on occasion –
creates a culture of vitality that empowers and energizes Ketchum employees.
What works best for us is … informal flexibility. That means employees don’t have
a regular flexible arrangement (such as working from home every Tuesday), but can
benefit from an environment that allows them to use flexibility on aperiodic, as-
needed basis – like leaving work early for yoga class or taking time out of the work
day for medical appointments without using vacation time.
According to our Ketchum Flexibility Pulse Survey, we found that 93% of Ketchum
managers feel that flexible work arrangements can help retain employees, and 60%
believe that they can improve the quality of their teams’ work.
I am
passionate about
KSR. I love the
spirit of the
KSR community
and being able
to help grow
the initiative
as an active
participant and
representative.”
Washington, DC
Colleague
(from 2014 KSR Survey)
“
Ketchum Social Responsibility Report 2014-201528
Ketchum is a proud supporter and active
member of industry, professional, educational
and humanitarian organizations that advance
the public relations profession and serve the
world’s communities.
But our participation is not limited to membership. Numerous Ketchum partners and
other employees hold positions of leadership in numerous organizations worldwide.
A few of the many Ketchum employees holding leadership positions in 2014 and
2015 include:
Industry Leadership
ROB FLAHERTY – Senior Partner, CEO and President
Rob serves on the executive committee of the board of the Arthur
W. Page Society and the board of trustees of the Institute for Public
Relations. He is a senior judge of the Public Relations Society
of America’s Silver Anvils and the senior leader of the agency’s
relationship with the World Economic Forum.
RAY KOTCHER – Non-Executive Chairman
Ray serves on the board of trustees of the PRSA Foundation
and serves on the PRSA National Board Ex-Officio. He is on the
board of trustees for the We Are Family Foundation, serves on
the Dean’s Advisory Committee for Boston University’s College of
Communications, and is a trustee of the Geneseo Foundation board
for the State University of New York at Geneseo, his alma mater.
Professional
I believe KSR is the best way we
can demonstrate that we practice
what we preach. Not all PR networks
are the same, and it shows that our
people are capable of amazing things.”
David Gallagher (Senior Partner, CEO, Europe 
Chairman, London)
“
Ketchum Social Responsibility Report 2014-2015 29
DAVID GALLAGHER –
Senior Partner, CEO, Europe 
Chairman, London
David is chairman of the UK Public
Relations Consultants Association
(PRCA) Board of Fellows and
is immediate past-president of
the International Organization of
Communications Consultancy.
BARRI RAFFERTY – Senior Partner
and CEO, North America
Barri is on the sustainability taskforce
for the World Economic Forum and is
a member of Arthur W. Page Society
Page Up program. She sits on the board
of StepUp, an organization with the
mission of empowering girls from under-
resourced communities; is a Capstone
advisor in the Master’s program in public
relations at New York University; and an
advisory member of the Branding and
Integrated Communications program for
the City College of New York.
DAVID ROCKLAND – Partner and
CEO, Ketchum Global Research 
Analytics
David was the primary author of the
Barcelona Principles, the first-ever set
of standards for PR measurement. He
was the Chairman for the International
Association for Measurement and
Evaluation of Communications (AMEC)
for 2013-2014, and is an Emeritus
Member of the IPR Commission on PR
Measurement and Evaluation.
STEPHEN WADDINGTON – Partner,
Chief Engagement Officer
Stephen was President of the Chartered
Institute of Public Relations in 2014. He
is Visiting Professor in Practice at the
University of Newcastle.
KAREN ALBRITTON – President,
Capstrat
Karen serves on the board of visitors for
University of North Carolina Children’s
Hospital and the executive committee
for the Greater Raleigh Chamber
of Commerce. She also serves as
president of the Professional Chapters
Council for the American Marketing
Association.
SIMEON MELLALIEU – Partner, Client
Development, Asia Pacific
Simeon serves as Deputy Chairman of
the Council of PR Firms of Hong Kong
and sits of the Advisory Committee for
the School of Communications at Hong
Kong Baptist University.
JOHN PALUSZEK – Senior Counselor
John is liaison to the United Nations for
the Global Alliance and for the Public
Relations Society of America.
TERESA GARCIA CISNEROS –
Partner and CEO, Spain
Teresa is president of ADECEC, the
Spanish Association of Public Relations
and Communications Consulting
Companies.
MICHAEL MASLOV – Partner and
Director, Ketchum Maslov
Michael is a founding member of the
Russian Academy of Public Relations.
ROSANA MONTEIRO – Partner and
COO, Brazil
Rosana serves as First Vice President
for Abracom, the Brazilian Association of
Communications Agencies.
YONNIE WOO – General Manager,
Korea
Yonnie serves on the PR Committee for
the 2018 Pyeong Chang Winter Olympic
Games.
Ketchum Social Responsibility Report 2014-201530
Supporting
Young
Talent
Ketchum helps
inspire and prepare
the next generation
of public relations
professionals through
a variety of internship
programs for college
students and recent
graduates.
In North America, Ketchum’s
Summer Fellows program provides
10 jam-packed weeks of full-time
employment for college juniors and
seniors pursuing bachelor’s degrees.
The experience opens doors of
opportunity through real-world
client work as an integral member
of client teams. Similarly, spring or
fall interns work in a Ketchum office
for up to 20 hours per week, a
perfect complement to their college
coursework.
In Europe, Ketchum’s yearlong
James Maxwell Program offers an
excellent opportunity to experience
and understand all aspects of PR
before choosing to specialize in one
area. Participants complete two
rotations through Ketchum practice
areas, working side-by-side with
industry veterans to support world-
renowned clients.
Each year, many of the finest fellows
and interns are offered permanent
positions at Ketchum at the
completion of their programs.
I’ve participated in several
brainstorms here and I have been
astonished by the ideas that come out
of them. The notion that creativity
can be nurtured and developed and
turned into impactful, profitable
ideas is thrilling.”
Quotes from Ketchum Interns:
Ketchum has a very laid-back
atmosphere, yet everyone has so
much ambition. Offices are filled
with many upbeat, friendly and hard-
working people.”
I could tell right away that
Ketchum’s enthusiasm for and
dedication to their internship program
would create an experience I would
enjoy.”
It is refreshing to work in such
a fun, energetic corporate culture.”
“
“
“
“
Ketchum Social Responsibility Report 2014-2015 31
Sustainability is essential
for the betterment of
our world
Ketchum is committed to being an environmentally-
responsible business, and we have implemented
numerous eco-friendly policies and procedures to
reduce our carbon footprint across the globe. Many
initiatives have been suggested or implemented by
individual employees keen to make a difference.
And these efforts are working. In 2015, Ketchum earned the Silver Recognition
level by EcoVadis, a sustainability rating platform for global supply chains. That
ranking places Ketchum among the top 30 percent of performers evaluated by
EcoVadis on environmental, social and ethical performance criteria.
We are also supporting numerous client initiatives in the areas of sustainability,
CSR, environmentalism, climate change and others that are having a significant
effect on global conservation efforts.
Our Focus on … Environment
Environment
In addition, there is a tangible business benefit –
ultimately, they contribute to the creation of new
consumers and new markets, help secure a robust supply
chain, engender positive equity with customers and
consumers, and attract and retain talent.”
Monica Marshall (SVP/Director, Business Sustainability and Social Impact,
New York)
Why should corporations
get involved in sustainability and
social causes? There are many
driving factors, including that
it’s the right thing to do.”
Monica Marshall (SVP/Director, Business
Sustainability and Social Impact, New York)
“
“
Ketchum Social Responsibility Report 2014-201532
Environmentalism in Our Offices
While many of our offices are rented spaces within
larger buildings, our office leaders and employees adopt
environmentally-aware practices and eagerly adhere to
national and international sustainability guidelines.
Each effort – large and small – makes a tangible, positive impact on our
environment, and we are proud that many of our offices make sustainability a
top priority.
Here are a few of the many examples of sustainability in action across the
Ketchum network:
Environmentalism
in Our Work
Since our inception, Ketchum
has been fueled by our belief that
communications can play a central
role in making the world a better place.
And that mindset really comes to life
through our work supporting clients
who are involved in sustainability
efforts.
From São Paulo to Shanghai, Dallas
to Milan, Ketchum teams are creating
and implementing communications
campaigns to drive awareness of
products, programs and platforms
that promote our clients’ eco-friendly
initiatives.
85% of Ketchum offices
recycle paper and 56%
recycle aluminum/glass.
San Francisco: All paper
products purchased for and used
in the office are made of recycled
or compostable materials.
London: The office uses a
contractor to collect and recycle its
paper, plastics and food.
As of 2015, the printers in all
Ketchum offices in North America
default to double-sided and black
and white printing.
More than half of Ketchum
offices (56%) use energy-
efficient LED lighting.
Madrid: Office lights and
computers automatically shut
down at night.
Capstrat: Office lighting is
energy-efficient and includes
motion sensors in offices, meeting
rooms and work areas; also, large
video displays are set on timers.
Many offices provide storage
for bicycles and other alternate
forms of transportation.
Vienna: Each employee is provided
with an annual ticket for the Vienna
public transport system; and others
come to work by bicycle. These
practices have virtually eliminated the
use of automobiles for commuting.
More than half of offices (59%)
use filtered water delivery
services to eliminate single-use
plastic bottles.
Recycling
Printing
Transportation
Energy
Reduction
Water
Pittsburgh: Through employee
education, the office is eliminating
polystyrene foam cups and plastic stir
sticks, and increasing the use of mugs,
water bottles, silverware and reusable
personal plastic ware.
Mumbai: Before they are shredded,
all sheets of used or discarded copy
machine paper are reused for note-
taking purposes.
Waste
Reduction
KSR
program is an
authentic proof
of Ketchum’s
commitment to a
more sustainable
world and shows
our love to the
planet.”
Yuting Pan
(Young Professional,
Amsterdam)
“
Ketchum Social Responsibility Report 2014-2015 33
KSR in pictures
Ketchum Social Responsibility Report 2014-201534
Ketchum Social Responsibility Report 2014-2015 35
Atlanta
Jill Chandler
Kristin Copeland
Greg Dauphin
Allison Ducote
Melissa Golden
Victoria Shapiro
Sharon Jones
New York
Jennifer Dew
Cecily Doonan
Julia Dranov
Marc Drechsler
Anne Marie Kearns
Kristin Kessler
Marcia Lee
Sharlys Leszczuk
Haiwen Lu
Hayley McLaughlin
John Paluszek
Mindy Rubinstein
Karen Strauss
Allison Szeliga
Sophie Winborne
Pittsburgh
Carolyn Brinker
Karen Holzer
Access Emanate
Communications
Christine Godbey
Harrison 
Shriftman
Virgil Cebrian
Ashlyn Holliday
MMG
Gwen Jones
Susan Murrin
Capstrat
Teri Boggess
Alison Puzia
Alison Whisenant
San Francisco
Julie Ferriot Hines
Katie Michel
Debbi Reinschmiedt
Sarah Ryan
Washington DC
Cara Rich
KayAnn Schoeneman
Elizabeth Stoltz
Chicago
Laura Clementi
Maureen Ray
Tiana Montella
Stefani Duhon
Dallas
Elizabeth Watters
Chelsea Melchor
JD Whittenburg
Loren Heller
Los Angeles
Amy Wallenbeck
Melissa Kinch
Susan Wendell
Manuel Venegas
Jamie Haley
Toronto
AJ Goodman
SÃo Paulo
Sandra Uehara
Regina Gobbo
Rosana Monteiro
Tereza Ruocco
Buenos Aires
Gustavo Averbuj
Canada
USA
Brazil Argentina
Many thanks to the more than 120 KSR leaders in 18 countries who spearheaded activities throughout
the Ketchum (and affiliates) network in 2014-15.
A World of Good
Ketchum Social Responsibility Report 2014-201536
Beijing
Vivien Teo
Rachel Wu
Seoul
Jamie Oh
Mumbai
Bela Rajan
Ayesha Ramchandani
Dubai
Elissar Amhaz
Hausmann Group-Sydney
Robyn Speir
Vienna
Doris Christina Steiner
Paris
Cecilia Vendramini
Milan
Chiara Gallarini
MAdrid
Carmen Diaz
Teresa García
Moscow
Asya Soskova
Ksenia Pimenova
Michael Maslov
Alexander Mazanov
Amsterdam
Tim De Boer
Yuting Pan
Berlin
Anika Gensicke
Frankfurt
Julia Holzner
Stuttgart
Teresa Ungerer-Benz
Eva-Maria Langwieser
Verena Kirnbauer
Sabine Hueckmann
Brandzeichen
Amelie Eulberg
Munich
Diana Dorenbeck
Emily von Eschwege
Anastasia Wagensonner
Ines Badusche
Düsseldorf
Moritz Sckaer
Karsten Tappe
Verena Wiedmaier
Sebastian Weisse
Zagreb
Marija Klika
London
Vibi Bangaar
Jules Day
Katie Elias
David Gallagher
Margaret Hoffecker
Brian Keenan
Helen Mills
Meg Morgan
Erin Salisbury
Alexander Watson
Darren Young
Hong Kong
Rebekah Earp
Angelica Ma
Simeon Mellalieu
Trissi Yang
Singapore
Tanya Netto
Archanaa Raja
China South Korea
India UAE Australia
Austria Germany
France
Italy
SPAIN
RUSSIA
NetherlanDs
Croatia
UK
Ketchum Social Responsibility Report 2014-2015 37
Ketchum Social Responsibility Report

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Ketchum Social Responsibility Report

  • 2. table of contents overview 04 // society 10 // world 18 // community 21 // employees & workplace 26 // professional 29 // environment 32 // KSR in pictures 34 // A world of good 36 Ketchum Social Responsibility Report 2014-20152
  • 3. It’s a simple – yet powerful – statement. And it characterizes the willing dedication of Ketchum employees around the world who manage and support Ketchum Social Responsibility (KSR), the global platform that is the manifestation of our commitment to corporate social responsibility (CSR). In this, our fourth biennial KSR Report, we share a few of the countless ways our people have strived to change the world in 2014-2015 – one donation, volunteer hour or pro bono activity at a time. Collectively, Ketchum employees are positively affecting the lives of the world’s citizenry – through our partnership with Room to Read, our support for the World Economic Forum and our service to numerous charitable organizations in the countries where we live and work. But I am most touched by the impact we are making through one-on- one connections with families and individuals who directly benefit from much-needed meals, clothing or school lessons offered through the aid of a KSR volunteer. KSR was originated and is driven by employees who want to make a difference. In the eight years since it launched, KSR has grown by leaps and bounds – culminating in 2015, a record-setting year for the number of offices and employees participating in KSR Global Month of Service activities, and other initiatives all year long. In 2014, we conducted an internal audit to gauge the effectiveness of KSR and to solicit ideas for future endeavors. The results are impressive – nearly 75 percent of our offices have KSR representation or committees, and more than half have participated in fundraisers or volunteer activities for Room to Read. What impresses me the most, though, is their desire to do more. The audit revealed several suggestions for more Ketchum-wide involvement in social and environmental initiatives, such as From Our CEO, Rob Flaherty We can change the world. more integrated approaches to waste recycling and energy reduction, and to focus more on employee health and wellness programming. Ketchum is one of the largest global public relations firms in the world, and we believe we have a responsibility to contribute to our communities and empower our colleagues to do the same. Communications is what we do, so a key aspect of our KSR work involves using communications to help improve the world – whether lecturing at leading universities, providing hands-on, real-world training opportunities for fellows and interns, or publicizing the important work of the World Economic Forum. Our world is evolving, and so too will Ketchum Social Responsibility. As we reflect on the good deeds of the past two years, I eagerly await what the future holds for this important employee-led program. I am certain it will continue to grow in size, scope and impact. We are changing the world. Best regards, Ketchum Social Responsibility Report 2014-2015 3
  • 4. About Ketchum … and Our Commitment to Social Responsibility The Ketchum story began in 1923, when George Ketchum founded Ketchum Communications in Pittsburgh, PA. Even though the agency started in the advertising business, it quickly expanded to include public relations. Now, more than 90 years later, our company has grown into one of the world’s largest global public relations firms, with a network of 2,500 employees staffing 78 offices and 60 affiliates around the globe. As a leading communications agency, Ketchum has a responsibility to contribute to our communities and empower our colleagues to do the same. Our belief is that communications can play a central role in making the world a better place. Ketchum’s promise is powerful but simple: We break through. Breakthrough ideas are foundational to any successful program, and that extends to our corporate social responsibility platform … Ketchum Social Responsibility (KSR). “Being a part of a global community that appreciates the importance of giving back inspires me every day. I think it is very important to give back to the community, no matter what you do or where you live.” Cecily Doonan (Corporate communications coordinator, New York) overview Ketchum Social Responsibility Report 2014-20154
  • 5. CSR at Ketchum is … KSR Ketchum Social Responsibility (KSR) is the manifestation of our commitment to corporate social responsibility (CSR). By nature, Ketchum employees are service-minded, devoted to providing our clients with strategic thinking and tactical executions that drive their communications and business goals. That conviction has long been apparent in the eagerness of Ketchumites, worldwide, to support charitable efforts to benefit their communities and world. Inspired by a core group of employees who were contributing their time, talents and money to various non-profit organizations, the company launched KSR in 2007. Since then, our KSR leadership community has expanded to more than 100 employees worldwide and collectively our colleagues have donated tens of thousands of hours and significant financial investments (often, company matched) that support people in need, communities in crisis, environmental improvements and other societal benefits. Ketchum Social Responsibility Report 2014-2015 5
  • 6. As the global director of Ketchum Social Responsibility (KSR), Julie is responsible for activating and evolving Ketchum’s corporate social responsibility (CSR) initiative and helping drive implementation efforts across all Ketchum offices and affiliates. She also manages Ketchum’s pro bono partnership with Room to Read. Julie reports to the Ketchum Executive Committee and the firm’s Chief Communications Officer, a structure that signifies the importance of this initiative to the firm. It also ensures that all KSR efforts have the full support of the agency’s leadership, and that they are consistent with the Ketchum brand and are communicated in the proper way to all relevant stakeholders. Since assuming her role in 2012, Julie has lectured on KSR and the importance of corporate social responsibility before several college audiences, including Tulane University, Loyola University New Orleans and the University of Alabama. Julie’s previous role within the agency was Vice President/ Management Supervisor in the Corporate Practice Group of Ketchum’s San Francisco office. In this role, she supported philanthropic and CSR efforts for numerous clients, including Liberty Mutual, Fireman’s Fund Insurance Company, Clorox and Dr Pepper Snapple Group. Her nonprofit experience with Ketchum includes the American Cancer Society (California Chapter) and The Moore Foundation. In her personal time, she has volunteered with the Greater Bay Area Make-A-Wish Foundation and served as the founding co-chair to the Young Professional Advisory Committee, helping to generate a strong volunteer and donor base among individuals in the early stages of their careers. Julie Ferriot Hines Global KSR Director, San Francisco Ketchum Social Responsibility Report 2014-20156
  • 7. CHARTER At Ketchum we believe we cannot succeed at business and ignore the world around us, because our business is the world around us. Along with commitments to our shareholders and business partners, we have obligations to the communities we touch, the people we work with and society at large, and only in meeting all of these can we consider ourselves truly successful. We respond to these constantly changing and growing obligations as a global business network, as national and local enterprises and as individual employees. More than a project or a tagline, KSR is an ethos and a philosophy, animated by efforts large and small to realize true success at every level of business in all parts of the world. PRINCIPLES KSR activities are wide-ranging and designed to meet the specific needs of our businesses globally. All KSR activities are based on a set of shared principles: KSR CHARTER & PRINCIPLES stewardship Resources are precious and must be deployed judiciously. collaboration We can accomplish more together than separately. initiative Personal commitment is as important as corporate promises. communication Building trust is the core competence we bring to business and societal responsibilities. sustainability We conduct our business in ways that are sensitive to the physical, economic and cultural environments in which we operate. leadership We will lead our sectors, professions and markets through distinctive and truly successful KSR activities. “KSR is a global community, yet we can provide specific benefits to the needs of our own country.” Sandra Uehara (Human Resources Consultant, São Paulo) Ketchum Social Responsibility Report 2014-2015 7
  • 8. To help achieve our social responsibility goals, Ketchum established a set of KSR policies for both social and environmental issues. By sharing them throughout the agency, our employees understand and actively engage in the KSR process year-round. We also make these policies available to the general public via https://www. ketchum.com/. WORLD: As a global business Ketchum is committed to applying core competencies toward international issues that support sustainable growth and prosperity. Ketchum has identified key issues and applies global and local resources to address them in collaboration with leading organizations and businesses. COMMUNITY: Our businesses are good neighbors and committed to sustaining safe and friendly communities for those who live and work around us. Each year, Ketchum businesses make time available for employees to participate in community improvement projects identified by local management. PROFESSION: As global leaders in communications, we believe we have important roles to play in the professional associations and trade bodies that set standards, establish best practices and ensure integrity in our professions. All partner-level colleagues and other senior managers are required to actively participate in a relevant professional or business organization of their choice. All colleagues are required to complete training and certification in ethical business practices. EDUCATION: We are committed to employing colleagues who are well-prepared for success in our businesses. All Ketchum businesses are required to collaborate with leading university and education programs to prepare future employees for careers in our industry. ENERGY: Ketchum businesses are committed to operating local premises with as much energy efficiency as possible. Our businesses implement local energy conservation policies, including establishing annual energy costs and goals for conservation. GHG EMISSIONS REDUCTION: Ketchum businesses are committed to reducing the emission of greenhouse gases, primarily through improvements to local travel policies and practices. Ketchum businesses are encouraged to establish local travel policies and adopt commuter support and carbon- offset plans where possible. WASTE: Ketchum is committed to reducing office waste in our businesses worldwide through use reduction, reuse and recycling activities. Our businesses establish local waste reduction/recycling policies, including establishing baseline reduction/recycling measures and improvement goals on an annual basis. SOCIAL ENVIRONMENTAL KSR POLICIES Ketchum Social Responsibility Report 2014-20158
  • 9. KSR is an employee- driven platform, and relies on the passion and perspectives of Ketchum colleagues throughout our global network to create, implement and sustain socially responsible programs. In 2014, Ketchum Global Research & Analytics (KGRA) conducted an internal audit of our office directors and local KSR representatives to gauge the effectiveness of KSR, and to solicit ideas for honing our volunteer programs, pro bono partnerships and sustainability efforts in the future. The results showed us overall employee engagement in KSR is high. Among the key findings: • 74 percent of our offices have a KSR representative or committee • 78 percent participated in the 2014 Global Month of Service • More than half have participated in fundraisers or volunteer activities for our global pro-bono partner, Room to Read KSR representatives also have identified opportunities to grow the program further. One particular area of interest – Ketchum wide – is the environment. Inspired in part by the dozens of client sustainability programs that Ketchum is supporting, respondents suggested a more integrated corporate approach to waste recycling, energy reduction and bottled water systems. Another area of widespread interest from respondents was to add an employee health and wellness component to existing KSR efforts, given the increasing awareness of global and local health challenges. Among the ideas – some of which have been adopted in select offices – are to provide on-site weekly yoga classes, healthy food vending machines, fresh fruit deliveries and discounted gym memberships. PASSION FOR ACTION: KSR AUDIT FINDINGS “We work with the local charity, Willing Hearts, to support the preparation and distribution of food to elderly and disadvantaged citizens.” Singapore colleague (from 2014 KSR Survey) Ketchum Social Responsibility Report 2014-2015 9
  • 10. society Room to Read Partner Room to Read is the perfect partner for Ketchum and our KSR program. As a global communications agency, we understand the critical role that literacy plays in business and day-to-day life. Our commitment to conveying information accurately and creatively, our skills in fostering connections, and our passion for making a difference in our communities extend to our work with Room to Read. The need to improve literacy throughout the world is quite critical. Across the world, 780 million people are illiterate – and 2/3 of them are women and girls. Through its Literacy and Girls’ Education Programs, Room to Read is striving to eliminate that gap. Since establishing the partnership in 2008, Ketchum employees have raised more than US$250,000 and volunteered thousands of hours in support of Room to Read programs that benefit more than 10 million children across the world. In past years, Ketchum donations have: Established libraries in Nepal and Tanzania Published 5,000 local-language children’s books in Laos Provided scholarships for 175+ girls in India, Tanzania and Zambia Trained 200 teachers in South Africa On the following pages, read highlights of Ketchum CEO Rob Flaherty’s conversation with Room to Read CEO Erin Ganju. The global centerpiece of KSR is our pro bono partnership with Room to Read, a non-profit organization that seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education. “With KSR, I feel that I’m contributing to some good in the world together with other colleagues. It is a great opportunity for us to take a step back and join together in something that is greater than ourselves.” Haiwen Lu (Vice President, New York) Ketchum Social Responsibility Report 2014-201510
  • 11. Rob Flaherty: Erin, thanks so much for your many years of partnership with Ketchum. Can you talk a little bit about highlights of the last couple of years for Room to Read? Erin Ganju: We have had a really impactful and meaningful partnership with Ketchum that has helped take us to the next level. We’re now reaching nearly 1 million children a year through our programs in Literacy and Girls’ Education – and have benefitted 10 million children overall. We’ve worked in over 18,000 schools across 10 countries in Asia and Africa. These children have been empowered through education to live a life that is more fruitful, and they can now contribute more productively to their community and to the world. Rob Flaherty: Room to Read is helping kids learn to read and girls in particular to get a better education. But as I saw during my visit to Cambodia, each child you reach has a profound ripple effect throughout the entire community. Could you comment on that? Erin Ganju: Education is a game changer. Keeping kids in school – particularly keeping girls in school longer – does make a difference. Every year a girl stays in secondary school, her earning potential grows by 20%. Educated women have smaller, healthier families and are more likely to educate their own children – ending the cycle of illiteracy in one generation. When we’re able to focus on ensuring girls have a better education, it benefits everybody in the family and community. Women tend to channel 90 percent of their income back into their community and family, not just to themselves. On a country-wide level, educating women has a huge effect. We’ve seen over and over that if just 10% more girls go to secondary school, there is a 3% rise in GDP for that country. That’s an amazing impact. A Conversation with Ketchum CEO Rob Flaherty Room to Read CEO and Co-Founder Erin Ganju – Educating 10 Million Children, and Counting In November 2015, Ketchum CEO Rob Flaherty joined Room to Read CEO and Co-Founder Erin Ganju in Cambodia, where they met with children, families, community members and Room to Read investors to celebrate a significant milestone: Room to Read has now benefitted 10 million children worldwide. As the year drew to a close, Rob and Erin reminisced about the Ketchum/Room to Read eight-year partnership, discussed the impact Room to Read is making in Asia and Africa, and ruminated on forthcoming plans and goals for the organization. Ketchum Social Responsibility Report 2014-2015 11
  • 12. Board of Directors met with 10 girls and women, who are in our Girls’ Education Program or who have matriculated from it. One of them was asked: What does girls’ education mean to you and how has it changed your life? She answered so beautifully: “Education is like oxygen to us,” she said. “It is what is feeding us, and it is allowing us to have choices in our lives. Now that we have education, we can make the decisions we need to change our lives, our families and our communities.” That’s exactly what we’re trying to achieve. It’s about giving them the tools and empowering them to turn their dreams into reality. Rob Flaherty: As you look to the future, could you comment on what you’ve already achieved and what you hope to achieve in the coming years? Erin Ganju: We set a goal of reaching 10 million children by 2020 during our last strategic planning process – and we reached our goal five years early, in 2015! We’re good at setting and achieving audacious goals. Bold goals attract bold people to our cause. As you know, Rob, with Ketchum’s help we have a new five-year strategic plan that focuses on reaching 15 million children by 2020. More than 250 million children around the world still lack basic reading, writing and numeracy skills. So our two primary goals are to invest in our core business to achieve even greater efficiencies and effectiveness, and to launch a new delivery model to significantly scale our impact through more government and corporate partners. Basically, we’re striving to reach more children, in more places, faster than ever before. Rob Flaherty: When people donate to Room to Read, how are they furthering your mission? Erin Ganju: Room to Read is truly a collaborative effort – we partner with corporate supporters like Ketchum, but also with the governments in the countries we serve. Donated funds go to building schools and libraries, providing quality reading materials and teacher training, and to hiring local programming staff. At Room to Read, we hire local nationals in all of our countries of operation – Cambodians run our programs in Cambodia, Zambians run Zambia. Our “feet on the street” are people from these communities, who can more easily integrate with the governments, schools, parents and students. That is the best way to facilitate positive change. Rob Flaherty: From my own experience in Cambodia, I know the personal stories of the children you are reaching are quite moving and powerful. Do you have one that is particularly meaningful to you? Erin Ganju: Yes, and it’s also from our time in Cambodia. Our Ketchum Social Responsibility Report 2014-201512
  • 13. Rob Flaherty: Ketchum’s partnership with Room to Read is so very important to us. Can you share with us how Ketchum is serving Room to Read? Erin Ganju: The thousands of dollars and thousands of volunteer hours donated by Ketchum have made an incredible impact on our organization. But you have also done so much behind the scenes. Ketchum helped us conduct a global audit and survey of donors and potential donors, and to analyze the findings. This enabled us to better develop fund-raising and outreach strategies. You’ve also guided us in internal communications and training, which is so important now that we have over 1,000 employees in offices all over the world. With your help, we’re all singing from the same songbook of messages. Ketchum brings distinct skills and expertise in communications. We value your insights and apply them so that we can best communicate to all audiences in the most effective way possible – and attract more supporters to our mission. Rob Flaherty: Is corporate social responsibility changing? How can other organizations help your mission, and other charitable causes? Erin Ganju: Many of the growth markets for global businesses overlap with emerging markets we serve. Companies understand that the need to build infrastructure and human capacity is really critical, because continued economic growth means more growth for their businesses. So through corporate social responsibility, they are doing good and doing good business. Room to Read improves education, and better education gives businesses the source for future customers and employees. Ketchum Social Responsibility Report 2014-2015 13
  • 14. Brussels London Amsterdam Copenhagen Munich Frankfurt Madrid Moscow Toronto New York Washington, D.C. Pittsburgh Atlanta Cape Town Dubai New Delhi Mumbai Bangalore Chennai Hanoi Singapore Sydney Tokyo Hong Kong Shanghai Dallas San Francisco Los Angeles Chicago Johannesburg Düsseldorf Ketchum’s Commitment to Our Partner Room to Read Pro bono partnership established September 2008 Ketchum employees have provided more than 12,000 hours* More than 500 employees have supported the partnership 31 Ketchum offices and affiliates engaged in the partnership Room to Read envisions a world in which all children can pursue a quality education, reach their full potential and contribute to their community and the world. To achieve this goal, they focus on two areas where they believe they can have the greatest impact: literacy and gender equality in education. They work in collaboration with communities and local governments across Asia and Africa to develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the life skills they’ll need to succeed in school and beyond. Ketchum has raised more than US$250,000 to support the cause *Does not include time donated outside the U.S. Ketchum Offices and Affiliates Supporting Room to Read Ketchum Social Responsibility Report 2014-201514
  • 15. Ketchum Funds Have Supported: • Active participation from Ketchum Senior Partner and CEO, Rob Flaherty • Development of key Room to Read messaging • Media training • Media outreach • Professional development • Thought leadership • Crisis communications support • Training for global leaders at Chapter Leadership Conferences (2009-2015) • Language translations (German, Dutch, Japanese, Mandarin) • Social media counsel • Curriculum for global Room to Read Communications Summit (Cambodia 2010, Sri Lanka 2015) Ketchum Support In 2015, Room to Read celebrated the achievement of benefitting 10 million children across 17,500 communities in Asia and Africa. The organization aims to reach 15 million children by 2020. constructed library // Nepal constructed library // Tanzania 5,000 children’s books published // Laos scholars in the Girls’ Education program // Zambia years of secondary school for 95 girls // India and Tanzania year of training for 200 teachers // South Africa year of enrollment in the Literacy Program for 540 children // Africa and Asia 1 4 1 1 1 82 Ketchum Social Responsibility Report 2014-2015 15
  • 16. To celebrate International Women’s Day in March 2015, Ketchum held a one-day, worldwide “flash” fundraiser in support of Room to Read’s Girls’ Education Program (GEP). The Make it Happen – Graduate a Girl campaign raised a total of US$5,210 through employee donations and a dollar-for-dollar Ketchum match. The funds will be used to provide 17 girls with one year of school fees, clean uniforms, mentoring and life training skills that extend beyond the classroom. The “Make it Happen” theme was chosen to encourage effective action for advancing and recognizing women. The fundraiser was a part of Ketchum parent company Omnicom’s #omniwomensupports program, a global initiative to support and raise monies on behalf of various organizations and programs devoted to women’s leadership and advocacy. Educating girls is one of the most powerful and effective ways to address global poverty. Room to Read’s GEP fosters an environment of success and enriches the lives of girls across Asia and Africa by helping them develop the skills they need to negotiate key life decisions. Room to Read passed a significant milestone in 2015 – as its programs in literacy and girls’ education have now impacted the lives of 10 million children in 17,500 communities. To commemorate that achievement and Ketchum’s longstanding involvement with the organization, Ketchum CEO Rob Flaherty and his wife, Tammy, joined Room to Read founders and several donors at a ceremony outside Siem Reap, Cambodia. The trip included two days of visits to several schools and libraries established by Room to Read; Rob also led a training session for the Room to Read board on how to best communicate their new five-year strategic plan. At one school in Siem Reap, Rob attended a first grade class – and the teacher invited him to teach the students some words in English. Later, he and Tammy visited the home of a 14-year-old girl who is receiving support through the Room to Read Girls’ Education Program (GEP). The young girl, Ni-Nigh, is trying to become the first member of her family to graduate from high school. As Rob recalled, “You could see that the entire family was invested in her success and incredibly proud that they had a child in the Girls’ Education Program. The only two things on the wall of that sparse home were her two academic achievement certificates. You just saw the beam in her parents’ eyes – and you felt the transformational effect of Room to Read.” Room to Read in Cambodia isn’t just a team of do-gooders with books; they are a persistent, stubborn team of freedom fighters, bringing independence and economic mobility through education.” Rob Flaherty (Senior Partner CEO) 10 Million Children … and Counting “Make it Happen” “ International Women’s Day Ketchum Social Responsibility Report 2014-201516
  • 17. 2014 South Africa – Teacher Training Support Around the globe, Room to Read’s Literacy Program supplements gaps that exist in the standard reading and writing curriculum – providing resources, in-service teacher training and classroom enhancements. In South Africa, Room to Read – with support from Ketchum – has implemented the Teacher Training Support program. It empowers teachers through on-site coaching, professional development and other skills training so they are better equipped to support their students’ learning. In 2014, Ketchum raised US$30,000 for the South African program – enough funds to provide training to 200 teachers. 2015 Africa Asia – Literacy Program Education is not a privilege; it is a right of every child. Research reveals that children who have a strong foundation of literacy skills are more likely to succeed throughout their education, break the cycle of poverty and be better equipped to realize their full potential. Through the Room to Read Literacy program, Ketchum employees are making a tangible difference in the lives of school children in Africa and Asia. In 2015, Ketchum raised US$27,000, providing 540 children across 10 countries with a one- year enrollment in the Room to Read Literacy Program, which teaches them to read and write. KSR’s Impact: Employee-Funded Room to Read Programs Through local fundraising events around the world, individual donations and voluntary automatic paycheck withdrawals, Ketchum employees annually support key projects on behalf of Room to Read. I participate in KSR to make an impact in the world.” Sharlys Leszczuk (Corporate Communications Intern, New York) “ Ketchum Social Responsibility Report 2014-2015 17
  • 18. When communities are in peril, Ketchum’s global network of employees quickly rallies to offer support. Two devastating earthquakes in spring 2015 killed more than 9,000 people and affected millions more in the country of Nepal. The region is dear to the hearts of many Ketchumites, as the agency – through its long-time pro- bono partnership with Room to Read – had established a library in 2010 in the Kathmandu Valley, where devastation was substantial. Employees in Ketchum offices around the globe responded with personal donations and office fundraisers, including book drives, flea markets and other events. Altogether, the fundraising activities – supplemented by a corporate Ketchum match program – raised nearly US$17,000 to address immediate and long-term needs in the region. Similarly, as the Syrian refugee crisis worsened in the fall of 2015, Ketchum raised more than US$5,000 from employee donations and a corporate match. Funds went to The Office of the United Nations High Commissioner for Refugees (a Ketchum client) and the International Committee of the Red Cross; and were used to rush basic supplies like medicine, tents and blankets to those in need. In Europe, where many Syrian refugees landed after escaping their homeland, many Ketchum offices tailored their KSR Month of Service project to offer hands-on support. For example, Ketchum Belgium assisted refugees in that country by collecting clothes and making soup for deliveries, and several offices in Germany provided clothing and toiletries for refugee centers that had recently opened to accommodate the large number of people coming into their country. World in Crisis: Ketchum Employees Volunteer Support Our involvement with the World Economic Forum provides Ketchum the chance to have a central role in shaping agendas and policies that have a profound impact on our clients.” Rob Flaherty (Senior Partner CEO) World “ Ketchum Social Responsibility Report 2014-201518
  • 19. Since 2004, Ketchum has provided communications support – pro bono – for the World Economic Forum, the Geneva-based international organization committed to improving the state of the world. Much of our participation revolves around the Forum’s annual meeting in Davos- Klosters, Switzerland. There, 2,500+ global leaders from business, government, international organizations, academia and civil society convene for strategic dialogues that map key transformations reshaping the world. Over the years, many Ketchum leaders from across our global network have participated in Davos panels and presentations, and contributed to the creation of alliances and charters that guide policy on key issues. Ketchum also regularly provides the Forum with the full-time services of an employee through its acclaimed secondment program. This global partnership is mutually beneficial to our organizations. KETCHUM GIVES the Forum senior-level counsel and on-the-ground tactical assistance in the areas of strategic messaging, content development and media relations. KETCHUM RECEIVES tremendous insights and learnings stemming from our participation in the annual Davos meetings, which we then apply to our daily client work. KETCHUM COLLABORATES with other organizations in the media, entertainment and information industries on projects related to catalyzing creative communications solutions to pressing social issues, promoting digital media literacy and helping governments and business assess local readiness for digital transformation. The world is changing before our eyes, and our work with the Forum lets us play a direct role in how entire industries and economies survive and thrive.” David Gallagher (Senior Partner, CEO, Europe Chairman, London) Ketchum the World Economic Forum Pioneering support for the United Nations Global Compact (UNGC) For more than 14 years, Ketchum has been a proud member of the United Nations Global Compact (UNGC), the world’s largest voluntary corporate sustainability initiative with more than 8,000 corporate signatories in 145 countries. Ketchum was the first public relations agency to join the UNGC in 2001, and eagerly adheres to its 10 principles in the areas of human rights, labor, environment and anti- corruption. Each member company must fulfill its social responsibilities in accord with the nature of its business. As a global communications counseling organization, Ketchum addresses those Global Compact principles that are particularly relevant to the way we operate our business in society. We also promote the UNGC’s agenda, accomplishments and plans by delivering news of its international initiatives in a variety of communications formats. Audiences reached regularly include our employees, clients, business partners, prospective UNGC members and the news media. “ Ketchum Social Responsibility Report 2014-2015 19
  • 20. Throughout Ketchum’s decade-long support of the World Economic Forum, the agency has regularly dedicated the full-time services of an employee to the organization’s communications team. Laura Clementi, a Chicago-based account supervisor in the Brand practice with Ketchum Midwest, just completed her two-year secondment with the Forum. Working from headquarters in Geneva, Switzerland, and later in New York City, Laura also attended the annual large-scale meetings in Davos, and regional meetings throughout the world as part of her media relations duties. As her service ended and she prepared to return to Ketchum, Laura reflected on her experience. What inspired you to make the decision to commit two years of your life to this program? The World Economic Forum’s mission is, “Committed to improving the state of the world”. From the first time I read it, I knew it was a mission I wanted to be involved with and a goal I wanted to help achieve. The chance to dedicate two years of my career in that pursuit was, for me, the chance of a lifetime. How different was your work experience at the Forum from what you were accustomed to at Ketchum? Working at the Forum immersed me in the macro trends driving their global agenda and – more importantly – all the ways in which those trends are interconnected. It has given me a view to the economic implications of that connected web, and with it the landscape of issues CEOs, international organizations and government leaders are examining most closely. In marketing communications, we often talk about the need to speak “C-Suite” to make our programming relevant at all levels of an organization. Working at the Forum has taught me what it is to speak that language and how those connections can and should be part of our communications strategies. Which of your projects or activities were the most interesting or satisfying? At the top of my list was attending the World Economic Forum on the Middle East and North Africa – one of the Forum’s regional meetings that took place in Amman, Jordan. These meetings provide an opportunity to take the global challenges the Forum tackles in Davos and bring them to the regional level. They have a more intimate feel – a chance to interact more closely with the participants – so I felt more connected to the discussions and the progress they are making. In the Middle East in particular, there was an incredible atmosphere of urgency, focus and dedication among participants to identify actionable solutions to the region’s challenges. I am proud of the contributions I was able to make – from four months of preparation to setting the communications strategy, on through to onsite support. It was an incredibly powerful experience and one I am grateful to have had. What was it like living in Switzerland? Everything about living in Geneva was interesting to me. It’s a beautiful city of endless mountain views, easy access to destinations all over Europe and – most importantly – countless opportunities to build a network with people from all geographies and walks of life. I don’t know that my life will ever be as internationally fueled as it was for the 12 months I was there. And that’s an experience I’ll never forget. Are you happy to be returning to Chicago and Ketchum? I missed Ketchum and I’m excited to be back home. But it’s hard to believe my time with the Forum has come to an end. It’s been an honor to serve such an important organization, and I hope clients will be interested in what I’ve learned and how I can apply that knowledge to helping achieve their business goals. How do you think your two years with the Forum will affect your work back at Ketchum? The World Economic Forum is seriously examining key global challenges and I was able to experience – first-hand – constructive debate and dialogue on these issues. Coming from a brand marketing background, it’s been interesting – and inspiring – to draw connections between that and the work I’ve been involved with at the Forum. Take, for instance, my experience watching the Super Bowl ads this past winter. As is tradition at Ketchum, I tuned into all the industry reporting on the year’s winners and losers. But this time around, having just finished Davos, I could see the ways so many of the ads were laddering up to the bigger, global challenges we’d just discussed. For me it was a great learning of where we can (and should) be looking for consumer insights. It’s not surprising, for instance, that so many ads played to defeating gender stereotypes, as this is an issue C-Suite level executives hear about regularly at agenda-setting meetings like Davos. We should make as many connections like this as possible to the ideas and campaigns we generate. There’s a goldmine of consumer insights for us to access from this perspective, and I look forward to sharing that perspective back at home with our clients. Meet our Secondee: Laura Clementi’s Two-Year Odyssey with the World Economic Forum Ketchum Social Responsibility Report 2014-201520
  • 21. KSR GLOBAL MONTH OF SERVICE Each September, the capstone of KSR activities worldwide is the KSR Global Month of Service, which provides opportunities for employees to volunteer in their local communities. As KSR has evolved, the KSR Global Month of Service continues to grow – in participating offices, employee involvement and social impact. 2014 and 2015 marked the biggest years yet, with the latter seeing a 52% increase in office participation and more than 1,000 Ketchum colleagues taking part. Here are a few of the many highlights from 2014 and 2015. Community I always felt the need to share for a good cause, and KSR projects drive my energy and inspire me. This gives me a great sense of purpose and I am thankful for the opportunity to be part of it.” Asya Soskova (Director, Organizational Development, Moscow) “ Ketchum Social Responsibility Report 2014-2015 21
  • 22. ACCESS Emanate COMMUNICATIONS– NEW YORK Stephen Siller Tunnel to Towers Foundation // September 27, 2015 // 8 employees participated ATLANTA The UN Refugee Agency (Bake sale) // September 24, 2015 // 40 employees participated // $440 raised Open Hand of Atlanta // September 30, 2015 // 10 employees participated WASHINGTON, D.C. DC Child Family Services Agency // September 23 - October 3, 2015 // 66 employees participated // $250 raised CAPSTRAT - Raleigh CORRAL // September 10, 2015 // 75 employees participated PITTSBURGH Operation Troop Appreciation // September 2015 //Over 100 employees participated CHICAGO Goethe Elementary //September 29, 2015 // 9 employees participated PAWS Chicago // September 22, 2015 // 13 employees participated Room to Read – “Thanks to Education” Campaign // Wrote note cards that were shared at the 10 Millionth Child celebration in Cambodia TORONTO SickKids Foundation // September 25, 2015 // 17 employees participated NEW YORK New York Cares (PS 111) // September 10, 2015 God’s Love We Deliver // September 18 and September 25, 2015 Baby Buggy (donations warehouse visit) // September 21 and September 30, 2015 Room to Read – “Thanks to Education” Campaign // Wrote note cards that were shared at the 10 Millionth Child celebration in Cambodia Total: 133 donated money ($1,028) and items to Baby Buggy; more than 50 colleagues participated in a community service project. DALLAS North Texas Food Bank // September 23, 2015 // 12 employees participated MMG - Rockville Montegomery County Coalition for the Homeless – Home Builders Care Assessment Center (HBCAC) Men’s Emergency Shelter // September 18, 2015 // 10 employees participated LOS ANGELES Milk Bookies – Book drive // September 17, 2015 //Over 20 employees participated Room to Read – Bingo fundraiser // September 30, 2015 // 18 employees participated SAN FRANCISCO SF/Marin Food Bank // September 21, 2015 // 7 employees participated BAD RAP // September 25, 2015 // 5 employees participated San Francisco Book Drive // September 2015 // 50 employees participated // $150 Room to Read – “Thanks to Education” Campaign // Wrote note cards that were shared at the 10 Millionth Child celebration in Cambodia BUENOS AIRES Fundacion Compriomiso // Training workshop FUCA (the leading cancer research organization) // Raise awareness and fund SÃO PAULO Obra do Berco // September 4, 10, 17, 2015 // 12 employees participated ACCESS Emanate COMMUNICATIONS – SAN FRANCISCO Save the Children – Nepal Earthquake Relief Fund // September 17, 2015 // 5 employees bartended at the local bar; many colleagues attended the event // $407 raised KSR Global Month of Service As part of our annual Instagram contest, Katie Michel was selected at random and awarded US$250 to give to the San Francisco Marin Food Bank. 2015 By the Numbers provided opportunities for employees to volunteer in their local communities employees participated worldwide benefitted from Ketchum’s contributions Complementary business participation included Access Emanate Communications, Brandzeichen, Capstrat, and MMG 35 1,200+15 45offices countries nonprofit organizations IN Ketchum Social Responsibility Report 2014-201522
  • 23. Amsterdam Stichting Semmy (Semmy Foundation) // September 2, 2015 // 4 employees participated KiKa Louis Bouwmeesterschool // September 28, 2015 // 20 employees participated BEIJING Room to Read // Throughout the month of September // 20 employees participated HAUSMANN GROUP (SYDNEY, AUSTRALIA) Indigenous Literacy Foundation // September 2, 2015 // 30 employees participated // $400 raised Meals on Wheels with Attitude // September 24, 2015 // 3 employees participated OASIS – Youth Off the Streets // October 26, 2015 // 3 employees participated DUBAI United Nations High Commissioner for Refugees – “Voices For Refugees” // September 29, 2015 // 55 employees attended the movie and raised their voice of support online MUMBAI Soul of God // October 8, 2015 // 15 employees participated BERLIN Refugee camp in Berlin-Zehlendorf – Arbeiter-Samariter-Bund // September 18, 2015 // About 35 employees participated ZAGREB (CROATIA) – DIALOG Croatian Red Cross // 7 employees participated (entire office) Düsseldorf Nestwärme e.V., Diakonie and Bürgerstiftung Gerricus // September 2015 // 35 employees participated // Raised €125 FRANKFURT Project Shelter Frankfurt // September 9, 2015 // 11 employees participated MUNICH Refugee crisis support “Peace of Cake” // September 17 – October 9, 2015 // Diakonia, Munich // 30 employees participated // €390 raised STUTTGART Tierheim Stuttgart (animal shelter) // September 3, 24 and 30, 2015 // 17 employees participated HONG KONG Hands On Hong Kong // September 24 25, October 2, 6 8 // 12 employees participated SEOUL Korea Blind Union // September 23, 2015 // 22 employees participated LONDON Arch 76 // September 8, 2015 // 15 employees participated St Peter’s Church Elver Gardens // September 8, 2015 // 30 employees participated London Urban Arts Experience // September 9, 2015 // 18 employees participated SPEAR // September 9, 2015 // 9 employees participated BRUSSELS Refugee Crisis // September 19, 2015 // 18 employees participated (entire office) BRANDZEICHEN (Düsseldorf, HAMBURG, MUNICH) Room to Read // September 9-11, 2015 // 73 employees participated // Raised €€600 MADRID Asociacion Manos de Ayuda Social // All Fridays in September, October and November 2015 // 33 employees participated // In July they raised €760 to help pay the Association’s bills MOSCOW Moscow Hospice No1 // September 16, 2015 // 6 employees participated Animal Shelter – Biriulevo // September 2015 // 15 employees participated // About 120 kg of dog food United Nations, The Global Goals Project // September 2015 // 4 employees participated Ketchum London employee Alastair McCormick was selected at random and awarded US$250 to give to the Whinston Goldsmith Estate in Hackney, one of three organizations supported by London KSR activities 2014 By the Numbers provided opportunities for employees to volunteer in their local communities employees participated worldwide photos captured on Ketchum Instagram uses of #KSRMonth2014 benefitted from Ketchum’s contributions Complementary business participation included Capstrat, Harrison Shriftman and MMG23 950+ 143 115 10 40+offices countries nonprofit organizationsIN Ketchum Social Responsibility Report 2014-2015 23
  • 24. IN ATLANTA, U.S.A. Kristin Copeland Account Supervisor When did you get involved in KSR, and what motivated you to do so? I got involved about two years ago, working with Melissa Golden – who is a great inspiration, as she leads Cause Marketing for our Consumer Brand practice. I have supported a number of cause-related projects for HR Block, Build-A-Bear and other clients. So I was eager to participate in activities that give back to the community in my own time, too, and KSR was the perfect opportunity. How has the KSR Global Month of Service evolved in the Atlanta office? 2014 was the first year our office really rallied behind the Global Month of Service. I think it was successful because we took the time to ask people what their interests were in terms of community service, and we used that feedback to select causes people cared about. KSR Global Month of Service – Meet Our Leaders In 2014, we began working with Open Hand of Atlanta, a local Meals On Wheels program, and people really enjoyed getting together to support such a worthy cause. The experience was so great we made sure to support them again for 2015. We had a lot of repeat volunteers – and several more who joined in for the first time. How did you support Open Hand? Our team really wanted to “get their hands dirty” and experience ways to really make a difference. So each year, we have gone to their kitchen and packed meals that are then delivered to homebound individuals unable to cook for themselves. This year, we packed over 1,000 meals in just a few hours of work – and we’re very proud of that! Do you feel you are making an impact through KSR Global Month of Service? Yes! So much so, that we have been looking for other ways to help the community – during that month and throughout the year. For example, this year, we were all touched by the growing refugee crisis and decided to add another KSR Global Month of Service activity to raise money for the UN Refugee Agency. Our idea was to have a bake sale … but it wouldn’t have made much of an impact if it was just in our Ketchum office. You can only buy so many cookies. So, we had the idea to host the bake sale for our entire office building in Atlanta. When people learned that the money we were raising was going to refugees, they would give even more money than the price we were charging. We got to meet lots of our office neighbors, and it was rewarding to raise nearly $500 for a worthy cause – money that Ketchum matched. What do you plan to do in the future during KSR Global Month of Service? We’ll definitely keep working with Open Hand and Meals on Wheels. But our people are so enthused by volunteering that we plan to add more events throughout the year. Global Month of Service is inspiring us to do even more. We all feel good when we can make a difference in the lives of others. Ketchum Social Responsibility Report 2014-201524
  • 25. IN SEOUL, SOUTH KOREA Jamie Oh Senior Account Executive What inspired you to get involved and co-lead the Global Month of Service activities in Seoul? As a student, I used to volunteer regularly for local community activities with my school. After graduation, however, it was difficult to find the time or the right community to work with, since I was so caught up with work. Co-leading the Global Month of Service activities at the Seoul office was a great opportunity for me to regain my volunteer spirit, and to plan and execute tailor-made ideas with Ketchum teams. Tell us about this year’s Global Month of Service. Why did you choose to support Korea Blind Union? Both Jay Kim, my co-lead, and I had experience working with visually impaired individuals in the past. So it was a natural choice for us to IN DÜSSELDORF, GERMANY Moritz Sckaer Account Manager What motivated you to become the KSR office lead in Düsseldorf? We had already had some volunteering activities in the office. When I heard about KSR Global Month of Service, I felt it would be a great way to engage with the global Ketchum network – to get new inspiration and to also share our insights. It has worked out great; today, we have many colleagues actively involved in KSR projects. You supported three charitable organizations this year. Why did you choose them? We have long-lasting relationships with two of the non-profits: nestwärme eV Germany supports do something in partnership with Korea Blind Union. But instead of merely donating money, we wanted to make a lasting difference by utilizing our expertise and skillsets as communications professionals. We found out that there was not enough variety of Braille books in the Korean language, so we decided to create Braille books and donate them. How did you create Braille books? We divided into smaller teams, and each team chose books we thought would be interesting in the topics of business, essay and culture. We purchased a few copies of each, distributed them to each team member, and then used Braille typewriters to re-type them. It was not very difficult, since the process is all electronic. But teamwork was required so we could type in relay – each book was 300 pages or more. When the typing was completed, we shared the files with the Korea Blind Union to upload to their electronic library. Now they are available for all families with severe and disabled children; and Diakonie Düsseldorf is a social welfare organization of Protestant churches that provides local aid for people in need. We also decided to assist a third organization – Bürgerstiftung Gerricus – by supporting their refugee relief program. Can you describe how you helped these organizations during the Global Month of Service? We did several activities. For Bürgerstiftung Gerricus, we collected clothes, toys, kitchen utensils and many other items for refugees. Thirty colleagues from Ketchum and (sister agency) BBDO donated; we filled two cars! For nestwärme eV Germany, we did bake sales. We raised €2,000 for them in 2015. Do you volunteer as a group at other times of the year? visually impaired members in Korea to read, anytime and anywhere. How did you encourage employee participation? I feel it is important for employees to understand what they will be doing, for whom and how it will make a difference in their lives. We invited a speaker from the Korea Blind Union, who is visually impaired himself, to visit our office and share a presentation about individuals with disabilities. That inspired many employees to participate enthusiastically. What was the best part of the experience for you personally? Is it something you would like to continue? Everyone in the office happily participated, and that was very rewarding. Personally, I feel that community service is something that should be done consistently, and I look forward to supporting the KSR initiative in the Seoul office in the future. Yes. One activity has been consistent for years. We have 18 Ketchum colleagues reading to kids at three Diakonie Düsseldorf kindergartens, and to one senior home. Each colleague spends around an hour every month or two with them – so every week, some of us are engaged in KSR activity. What is the best part of participating in KSR, for you personally and for your colleagues? It’s fun to network with others at Ketchum, but it’s even more fun to network while achieving something together that can help others. I know my colleagues feel the same, because we have a very strong response rate and commitment to KSR in the office. As our activities are not limited to the Global Month of Service, it is clear to me that our commitment will continue. Ketchum Social Responsibility Report 2014-2015 25
  • 26. Ketchum’s reputation for award-winning work is unprecedented. The industry’s highest honor, the Silver Anvil, awarded by its largest professional organization, the Public Relations Society of America, has gone home with Ketchum 163 times, the most of any agency. That commitment to excellence is also evident in the workplace. In 2015, for the seventh year in a row, Ketchum was named one of the 10 Top Places to Work in PR by PR News. Similarly – for the ninth year in a row – Ketchum was rated one of the best places to work in the United Kingdom by the Great Place to Work® Institute in its annual Best Workplaces list. Here are some reasons why Ketchum “works well” with employees: Empowering Our People Ketchum’s Award-Winning Work … and Workplace Employees Workspace What inspires me most about KSR today is the passion of our employees, who have ended up taking KSR to places we didn’t even imagine.” Mindy Rubinstein (Partner, Chief Communications Officer, New York) “ Ketchum Social Responsibility Report 2014-201526
  • 27. How do you define diversity? Quite honestly, I think it’s simple: Diversity represents all the ways we are the same, and all the ways we are different. Any successful business needs to be deliberate in creating a diverse workforce so that we can best represent the interests of our clients, as they reach out to diverse audiences all over the world. What sparked the decision for Ketchum to focus on becoming more diverse and inclusive? Diversity has evolved. It’s always been the right thing to do, but now it’s just smart business. The only way to grow and evolve as a company – and to make sure we help our clients achieve their business objectives – is to draw on the talents, insights and perspectives of a truly diverse workforce. At Ketchum, being diverse is who we are. And being inclusive is how we enable and empower all employees to perform at their best. What sorts of things are you doing to raise awareness of and promote diversity and inclusion at Ketchum? The councils in each office are making a big impact. Some have been in place for quite a while now, and in those offices you can see a real change taking place. Not only in the diverse makeup of our employees there, but in how the Ketchum culture is evolving. Here’s one small example that had a big impact: As a PR agency, we frequently hold brainstorm sessions to develop creative ideas for clients. Who do you invite to brainstorms? The people you know, and those who have been helpful in the past. But by simply encouraging people to go outside the norm and cast a wider net for participants, we are able to get new perspectives that translate into new ideas – all for the benefit of our clients. What do you believe are some Diversity Inclusion program highlights? One is our focus on raising awareness of Ketchum among a broader range of colleges and universities, including Historically Black Colleges Universities (HBCUs). Now, we are getting more interest in and applications for internships and jobs from talented students and graduates who may not have considered us before – because we weren’t familiar with each other. I’m also proud of our outreach – through sponsorships, employee- staffed booths, speaking opportunities and panel participation – at countless conferences and events that target diverse audiences. We sent a Ketchum delegation of 11 to the 2015 ColorComm Conference, which draws hundreds of multicultural women and men in the communications industry. Learning from and interacting with industry trailblazers was truly educational and inspiring. What are your goals for Ketchum’s Diversity Inclusion program? To help embody and sustain a diverse and inclusive culture at Ketchum – one that fuels creativity, innovation, business effectiveness and employee engagement. It’s not enough to attract diverse talent; you have to nurture them, develop them and keep them. And I believe we’re really making that happen. Ketchum’s Diversity Inclusion Initiative Ketchum spans the globe – because our clients do. QA with Sharon Jones Ketchum’s Director of Diversity Inclusion In our always-connected age, clients must have the tools and resources to communicate with a widely diverse audience of consumers, businesses and influencers. As a result, Ketchum continually seeks to hire colleagues who can offer a myriad of skills, perspectives and opinions – enabling us to counsel and support clients in any endeavor, anywhere in the world. Our commitment to diversity and inclusion is therefore vital for the success of our business. But even more importantly, it’s the right thing to do. In 2014, Sharon Jones – Senior Vice President, Director, Human Resources for Atlanta, Dallas, Miami and Washington, D.C. – eagerly added a new role to her responsibilities, as Ketchum’s first Director of Diversity Inclusion for North America. Diversity outreach has been a long- time passion of Sharon’s, and her work has already led to a 20% increase in the number of diverse employees at Ketchum throughout the continent. A key element of that success is through employee-led Diversity Inclusion Councils in each U.S. office, which further those concepts through external and internal outreach. Ketchum Social Responsibility Report 2014-2015 27
  • 28. Ketchum University: Making the Best Better Ketchum University is our industry-renowned global training program. Since 1986, Ketchum has been inviting employees worldwide to attend Ketchum University. Through Ketchum University, we invest in the industry’s best talent by providing learning and development opportunities for employees to grow professionally and thereby achieve greater results for our clients. As the world has gone digital, Ketchum University has as well – offering an ideal mix of webinars and e-learning to complement traditional classroom sessions. And all are tailored to individual and local office needs. In the past year, Ketchum University launched the Race to Make It Real. This unique online training experience is mandatory for client-facing employees, and aims to ensure they are prepared to deliver campaign-leading ideas with earned content at the core, communicated across the full paid, earned, shared and owned spectrum of media. Each month, chosen participants across the globe embark on this four-week, six-module odyssey that features on-the-go, real-time digital interactions with global colleagues. In 2015, the program won the Gold Award for Best Social/ Collaborative Learning Program from Brandon Hall, a leading education organization. Ketchum’s Work Flexibility Program Nimble … Agile … Responsive … Flexible. We ask our employees to be flexible in delivering break through work for our clients, and they often work well beyond their core hours. So, too, is Ketchum in offering working options that accommodate their personal and professional needs. Work flexibility – enabling employees to modify their hours or location, on occasion – creates a culture of vitality that empowers and energizes Ketchum employees. What works best for us is … informal flexibility. That means employees don’t have a regular flexible arrangement (such as working from home every Tuesday), but can benefit from an environment that allows them to use flexibility on aperiodic, as- needed basis – like leaving work early for yoga class or taking time out of the work day for medical appointments without using vacation time. According to our Ketchum Flexibility Pulse Survey, we found that 93% of Ketchum managers feel that flexible work arrangements can help retain employees, and 60% believe that they can improve the quality of their teams’ work. I am passionate about KSR. I love the spirit of the KSR community and being able to help grow the initiative as an active participant and representative.” Washington, DC Colleague (from 2014 KSR Survey) “ Ketchum Social Responsibility Report 2014-201528
  • 29. Ketchum is a proud supporter and active member of industry, professional, educational and humanitarian organizations that advance the public relations profession and serve the world’s communities. But our participation is not limited to membership. Numerous Ketchum partners and other employees hold positions of leadership in numerous organizations worldwide. A few of the many Ketchum employees holding leadership positions in 2014 and 2015 include: Industry Leadership ROB FLAHERTY – Senior Partner, CEO and President Rob serves on the executive committee of the board of the Arthur W. Page Society and the board of trustees of the Institute for Public Relations. He is a senior judge of the Public Relations Society of America’s Silver Anvils and the senior leader of the agency’s relationship with the World Economic Forum. RAY KOTCHER – Non-Executive Chairman Ray serves on the board of trustees of the PRSA Foundation and serves on the PRSA National Board Ex-Officio. He is on the board of trustees for the We Are Family Foundation, serves on the Dean’s Advisory Committee for Boston University’s College of Communications, and is a trustee of the Geneseo Foundation board for the State University of New York at Geneseo, his alma mater. Professional I believe KSR is the best way we can demonstrate that we practice what we preach. Not all PR networks are the same, and it shows that our people are capable of amazing things.” David Gallagher (Senior Partner, CEO, Europe Chairman, London) “ Ketchum Social Responsibility Report 2014-2015 29
  • 30. DAVID GALLAGHER – Senior Partner, CEO, Europe Chairman, London David is chairman of the UK Public Relations Consultants Association (PRCA) Board of Fellows and is immediate past-president of the International Organization of Communications Consultancy. BARRI RAFFERTY – Senior Partner and CEO, North America Barri is on the sustainability taskforce for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. She sits on the board of StepUp, an organization with the mission of empowering girls from under- resourced communities; is a Capstone advisor in the Master’s program in public relations at New York University; and an advisory member of the Branding and Integrated Communications program for the City College of New York. DAVID ROCKLAND – Partner and CEO, Ketchum Global Research Analytics David was the primary author of the Barcelona Principles, the first-ever set of standards for PR measurement. He was the Chairman for the International Association for Measurement and Evaluation of Communications (AMEC) for 2013-2014, and is an Emeritus Member of the IPR Commission on PR Measurement and Evaluation. STEPHEN WADDINGTON – Partner, Chief Engagement Officer Stephen was President of the Chartered Institute of Public Relations in 2014. He is Visiting Professor in Practice at the University of Newcastle. KAREN ALBRITTON – President, Capstrat Karen serves on the board of visitors for University of North Carolina Children’s Hospital and the executive committee for the Greater Raleigh Chamber of Commerce. She also serves as president of the Professional Chapters Council for the American Marketing Association. SIMEON MELLALIEU – Partner, Client Development, Asia Pacific Simeon serves as Deputy Chairman of the Council of PR Firms of Hong Kong and sits of the Advisory Committee for the School of Communications at Hong Kong Baptist University. JOHN PALUSZEK – Senior Counselor John is liaison to the United Nations for the Global Alliance and for the Public Relations Society of America. TERESA GARCIA CISNEROS – Partner and CEO, Spain Teresa is president of ADECEC, the Spanish Association of Public Relations and Communications Consulting Companies. MICHAEL MASLOV – Partner and Director, Ketchum Maslov Michael is a founding member of the Russian Academy of Public Relations. ROSANA MONTEIRO – Partner and COO, Brazil Rosana serves as First Vice President for Abracom, the Brazilian Association of Communications Agencies. YONNIE WOO – General Manager, Korea Yonnie serves on the PR Committee for the 2018 Pyeong Chang Winter Olympic Games. Ketchum Social Responsibility Report 2014-201530
  • 31. Supporting Young Talent Ketchum helps inspire and prepare the next generation of public relations professionals through a variety of internship programs for college students and recent graduates. In North America, Ketchum’s Summer Fellows program provides 10 jam-packed weeks of full-time employment for college juniors and seniors pursuing bachelor’s degrees. The experience opens doors of opportunity through real-world client work as an integral member of client teams. Similarly, spring or fall interns work in a Ketchum office for up to 20 hours per week, a perfect complement to their college coursework. In Europe, Ketchum’s yearlong James Maxwell Program offers an excellent opportunity to experience and understand all aspects of PR before choosing to specialize in one area. Participants complete two rotations through Ketchum practice areas, working side-by-side with industry veterans to support world- renowned clients. Each year, many of the finest fellows and interns are offered permanent positions at Ketchum at the completion of their programs. I’ve participated in several brainstorms here and I have been astonished by the ideas that come out of them. The notion that creativity can be nurtured and developed and turned into impactful, profitable ideas is thrilling.” Quotes from Ketchum Interns: Ketchum has a very laid-back atmosphere, yet everyone has so much ambition. Offices are filled with many upbeat, friendly and hard- working people.” I could tell right away that Ketchum’s enthusiasm for and dedication to their internship program would create an experience I would enjoy.” It is refreshing to work in such a fun, energetic corporate culture.” “ “ “ “ Ketchum Social Responsibility Report 2014-2015 31
  • 32. Sustainability is essential for the betterment of our world Ketchum is committed to being an environmentally- responsible business, and we have implemented numerous eco-friendly policies and procedures to reduce our carbon footprint across the globe. Many initiatives have been suggested or implemented by individual employees keen to make a difference. And these efforts are working. In 2015, Ketchum earned the Silver Recognition level by EcoVadis, a sustainability rating platform for global supply chains. That ranking places Ketchum among the top 30 percent of performers evaluated by EcoVadis on environmental, social and ethical performance criteria. We are also supporting numerous client initiatives in the areas of sustainability, CSR, environmentalism, climate change and others that are having a significant effect on global conservation efforts. Our Focus on … Environment Environment In addition, there is a tangible business benefit – ultimately, they contribute to the creation of new consumers and new markets, help secure a robust supply chain, engender positive equity with customers and consumers, and attract and retain talent.” Monica Marshall (SVP/Director, Business Sustainability and Social Impact, New York) Why should corporations get involved in sustainability and social causes? There are many driving factors, including that it’s the right thing to do.” Monica Marshall (SVP/Director, Business Sustainability and Social Impact, New York) “ “ Ketchum Social Responsibility Report 2014-201532
  • 33. Environmentalism in Our Offices While many of our offices are rented spaces within larger buildings, our office leaders and employees adopt environmentally-aware practices and eagerly adhere to national and international sustainability guidelines. Each effort – large and small – makes a tangible, positive impact on our environment, and we are proud that many of our offices make sustainability a top priority. Here are a few of the many examples of sustainability in action across the Ketchum network: Environmentalism in Our Work Since our inception, Ketchum has been fueled by our belief that communications can play a central role in making the world a better place. And that mindset really comes to life through our work supporting clients who are involved in sustainability efforts. From São Paulo to Shanghai, Dallas to Milan, Ketchum teams are creating and implementing communications campaigns to drive awareness of products, programs and platforms that promote our clients’ eco-friendly initiatives. 85% of Ketchum offices recycle paper and 56% recycle aluminum/glass. San Francisco: All paper products purchased for and used in the office are made of recycled or compostable materials. London: The office uses a contractor to collect and recycle its paper, plastics and food. As of 2015, the printers in all Ketchum offices in North America default to double-sided and black and white printing. More than half of Ketchum offices (56%) use energy- efficient LED lighting. Madrid: Office lights and computers automatically shut down at night. Capstrat: Office lighting is energy-efficient and includes motion sensors in offices, meeting rooms and work areas; also, large video displays are set on timers. Many offices provide storage for bicycles and other alternate forms of transportation. Vienna: Each employee is provided with an annual ticket for the Vienna public transport system; and others come to work by bicycle. These practices have virtually eliminated the use of automobiles for commuting. More than half of offices (59%) use filtered water delivery services to eliminate single-use plastic bottles. Recycling Printing Transportation Energy Reduction Water Pittsburgh: Through employee education, the office is eliminating polystyrene foam cups and plastic stir sticks, and increasing the use of mugs, water bottles, silverware and reusable personal plastic ware. Mumbai: Before they are shredded, all sheets of used or discarded copy machine paper are reused for note- taking purposes. Waste Reduction KSR program is an authentic proof of Ketchum’s commitment to a more sustainable world and shows our love to the planet.” Yuting Pan (Young Professional, Amsterdam) “ Ketchum Social Responsibility Report 2014-2015 33
  • 34. KSR in pictures Ketchum Social Responsibility Report 2014-201534
  • 35. Ketchum Social Responsibility Report 2014-2015 35
  • 36. Atlanta Jill Chandler Kristin Copeland Greg Dauphin Allison Ducote Melissa Golden Victoria Shapiro Sharon Jones New York Jennifer Dew Cecily Doonan Julia Dranov Marc Drechsler Anne Marie Kearns Kristin Kessler Marcia Lee Sharlys Leszczuk Haiwen Lu Hayley McLaughlin John Paluszek Mindy Rubinstein Karen Strauss Allison Szeliga Sophie Winborne Pittsburgh Carolyn Brinker Karen Holzer Access Emanate Communications Christine Godbey Harrison Shriftman Virgil Cebrian Ashlyn Holliday MMG Gwen Jones Susan Murrin Capstrat Teri Boggess Alison Puzia Alison Whisenant San Francisco Julie Ferriot Hines Katie Michel Debbi Reinschmiedt Sarah Ryan Washington DC Cara Rich KayAnn Schoeneman Elizabeth Stoltz Chicago Laura Clementi Maureen Ray Tiana Montella Stefani Duhon Dallas Elizabeth Watters Chelsea Melchor JD Whittenburg Loren Heller Los Angeles Amy Wallenbeck Melissa Kinch Susan Wendell Manuel Venegas Jamie Haley Toronto AJ Goodman SÃo Paulo Sandra Uehara Regina Gobbo Rosana Monteiro Tereza Ruocco Buenos Aires Gustavo Averbuj Canada USA Brazil Argentina Many thanks to the more than 120 KSR leaders in 18 countries who spearheaded activities throughout the Ketchum (and affiliates) network in 2014-15. A World of Good Ketchum Social Responsibility Report 2014-201536
  • 37. Beijing Vivien Teo Rachel Wu Seoul Jamie Oh Mumbai Bela Rajan Ayesha Ramchandani Dubai Elissar Amhaz Hausmann Group-Sydney Robyn Speir Vienna Doris Christina Steiner Paris Cecilia Vendramini Milan Chiara Gallarini MAdrid Carmen Diaz Teresa García Moscow Asya Soskova Ksenia Pimenova Michael Maslov Alexander Mazanov Amsterdam Tim De Boer Yuting Pan Berlin Anika Gensicke Frankfurt Julia Holzner Stuttgart Teresa Ungerer-Benz Eva-Maria Langwieser Verena Kirnbauer Sabine Hueckmann Brandzeichen Amelie Eulberg Munich Diana Dorenbeck Emily von Eschwege Anastasia Wagensonner Ines Badusche Düsseldorf Moritz Sckaer Karsten Tappe Verena Wiedmaier Sebastian Weisse Zagreb Marija Klika London Vibi Bangaar Jules Day Katie Elias David Gallagher Margaret Hoffecker Brian Keenan Helen Mills Meg Morgan Erin Salisbury Alexander Watson Darren Young Hong Kong Rebekah Earp Angelica Ma Simeon Mellalieu Trissi Yang Singapore Tanya Netto Archanaa Raja China South Korea India UAE Australia Austria Germany France Italy SPAIN RUSSIA NetherlanDs Croatia UK Ketchum Social Responsibility Report 2014-2015 37