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1. Social media trend
predictions for 2016
@kirandm1234

2.  Twitter is building a new product that will allow users to share
tweets that are longer than the company's 140-character limit,
The current plan is reportedly to show just the first 140
characters in the news feed and then allow readers to click to
expand the tweet and see the other 9,860 remaining characters
 This is an opportunity to build connections & target users better
 With the long content, users will spend more time on the tweet
and there's a higher chance they are exposed to our product and
have a better understanding
 It’s also time to increase site traffic and followers with promoted
Tweets & Accounts
Twitter

3.  Facebook determines the amount of time readers spend
on an article
 The longer people stay on a particular piece of content, the
more likely that post will be shown on their newsfeed
 Facebook is testing its ‘Instant Articles’ which will allow
publishers to post content without other users having to
leave the website to read it
 This will be helpful for the brand to post more interactive
and readable content with consumers
The Rise of Long Form
Social Content

4.  According to Pew Research Center, 56% of online
adults ages 18-29 use Instagram
 Monetizing posts is a very realistic possibility with
Instagram ads
 Also increase bloggers/influencer activities to reach
the core audience, increase awareness, build loyalty
and capitalize the fan interest
Instagram

5.  Between April and November 2015, Facebook
doubled average daily video views from four billion to
eight billion
 More product, educative videos should be created for
Facebook, Twitter and Instagram
Video Will Continue to
Beat Static Content

6.  It has become extremely evident that live updates will
continue to dominate the social media market in 2016
 Periscope, Meerkat allows you to capture a moment
and share it immediately with the audience rather
than having to record a video, and then posting it
later, which will limit the engagement it will get
 Focus should be on these social channels as well for
better interaction and engagement with the
audience
Live Streaming

7.  With thousands of fans and followers who are eager
to read and hear their every word, influencers are the
celebrities of social media
 Brands can benefit by being a part of that content,
front and center in the social feed
Influencers the Key to Social Success

9. Thank You!