Search engine optimization (SEO) is the process of improving a website to increase visibility and ranking in search engines. It involves both on-page elements like optimized titles, meta descriptions and URLs, as well as off-page elements like link building and creating high-quality content. The benefits of SEO include more organic traffic, leads, sales and brand awareness without advertising costs. SEO is important for businesses to reach potential customers through search engines.

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WHAT IS SEARCH ENGINE OPTIMIZATION?

2. KIRAN MANDRAWADKAR | +91 9886 733 833
SEARCH Engine Optimization Is The Process Of Growing The Quality And Quantity Of Website
Traffic By Increasing The Visibility Of A Website Or A Web Page To Users Of A Web Search Engine.

3. KIRAN MANDRAWADKAR | +91 9886 733 833
IMPORTANCE OF SEO
• QUALITY OF TRAFFIC. You can attract all the visitors in the
world, but if they're coming to your site because Google
tells them you're a resource for Apple computers when
really you're a farmer selling apples, that is not quality
traffic. Instead you want to attract visitors who are
genuinely interested in products that you offer.
• QUANTITY OF TRAFFIC. Once you have the right people
clicking through from those search engine results pages
(SERPs), more traffic is better.
• ORGANIC RESULTS. Ads make up a significant portion of
many SERPs. Organic traffic is any traffic that you don't
have to pay for.

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HOW SEO WORKS?
• Here's how it works: Google (or any search
engine you're using) has a crawler that goes
out and gathers information about all the
content they can find on the Internet. The
crawlers bring all those 1s and 0s back to the
search engine to build an index. That index is
then fed through an algorithm that tries to
match all that data with your query.
• SEO disciplines need to continually evolve to
keep up with Google's ever-changing
algorithms. But one thing is constant, SEO is
made up of on-page and off-page activities
as its two main pillars.

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ELEMENTS OF SEO
ON-PAGE
SEO
OFF-PAGE
SEO

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1. Optimized meta data, including the page title tag, meta
description heading tags, and image ALT tag, which
incorporate target keywords
2. Well-written and optimized page copy through strategic
keyword research
3. Simple and well-formatted page URLs with selective
keywords
4. Optimized page speed
5. Social sharing integration within your content
ON-PAGE
SEO

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1. Link building to attract and obtain quality inbound
links (these backlinks help make up the majority of off-page
SEO)
2. Social signals (e.g., increasing traffic to a website from social
media sharing)
3. Create valuable, high-quality content that your target
audience will find useful such as blog articles and web page
copy. This helps establish your authority over time and results
in increased organic website traffic, more opportunities for
inbound links and, most importantly, more conversions.
OFF-PAGE
SEO

8. KIRAN MANDRAWADKAR | +91 9886 733 833

9. KIRAN MANDRAWADKAR | +91 9886 733 833
BENEFITS OF SEARCH ENGINE OPTIMIZATION
• SEO Leads to Better User Experience.
• SEO Is a Primary Source of Leads.
• SEO Brings Higher Close Rates.
• SEO Results to Higher Conversion Rate.
• SEO Promotes Better Cost Management.
• SEO Encourages Local Users to Visit the Physical
Store After the Search.
• SEO Helps Establish Brand Awareness.

10. KIRAN MANDRAWADKAR | +91 9886 733 833
To Improve Site Traffic & Organic Growth, please connect with me:
KIRAN MANDRAWADKAR | +91 9886 733 833
THANK YOU FOR YOUR TIME!