social media trend analysis
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This document analyzes the social media trends of several organizations across Instagram, Facebook, Twitter, and YouTube. It finds that the organizations with the largest followings on Instagram have over 100,000 followers and post multiple times per day with hashtags. Their Facebook and Twitter accounts have significantly fewer followers and lower engagement. The most popular types of posts across platforms include photos of products, fans, employees and outdoor scenes along with contests and articles.
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【高松】「TSUKURU」&「SETOUCHI TSUKURU PITCH」つくる人のコミュニティづくり
僕は、自分の頭で考え新しいことにチャレンジする人が多い地域は絶対に面白いと思っています。
そして自分の頭で考える人というのは、やっぱり何か新しい「もの」や「こと」をチャレンジして「作る」人なのではないかと思っています。
そしてそういった人たちがどういう「思い」や「考え方」をしているのか...
詳しくは
https://www.submit.ne.jp/7398
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This is my second lecture about experience design at HITLab i Ne Zealand. As designers we have this amazing opportunity to change the world, thus, in fact, we always design for the future and not the present. I believe that it is crucial to understand the changes that transform our societies not only from the economical or social perspective but also from the technological one. Trends allow us to see what the future could be like and provide inspiration to change it in a way be trust would be the best.
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Trend analysis is a technique used in technical analysis to predict future stock prices or sales based on past data. It assumes past trends will continue. The document defines trend analysis and provides an example comparing sales, stock, and earnings before tax (EBT) from 2008-2012 for a company. Trend percentages are calculated by dividing each year's figure by the base year (2008) figure and multiplying by 100. Graphs show all metrics increasing over time, with sales up 200% and EBT up 209% by 2012 compared to 2008 levels. Trend analysis can be used to compare metrics over time periods, locations, groups, make projections, and assess performance versus standards or other organizations.
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This document reviews the social media strategies of several international gyms. It finds that gyms that are most successful at engaging audiences on social media, like FLYEfit, post high quality and inspirational images regularly, engage customers through conversation and advice, and tailor their tone and content to each specific platform. The review also notes that platforms like Instagram and Pinterest that allow users to share photos are particularly well-suited to gyms' goals of inspiring customers and recognizing user-generated content. Key takeaways are that multi-platform engagement, personality and inspiration are hallmarks of effective gym social media strategies.
Social Media Seminar
This document provides information on social media usage and best practices for engagement on Facebook and Twitter. It shows that most colleges are active on Facebook and Twitter, but have opportunities to improve profiles, posting, and engagement. Key recommendations include completing profile information, using cover photos and pinned posts, posting consistently with relevant hashtags and links, and actively engaging with followers through responses and interactions. An organized social media policy and strategy can help pages better manage brand presence and customer service online.
Social Media Marketing for Business
Check Social Media Marketing Strategy, Tips and Updates for Your Business. Connect with me on Social Media Platforms for any queries.
How to Build a Successful Instagram Account from Scratch
Step by step mentioned hints which is essential to build up a professional and successful instagram account with organic growth.
Instagram account: @foodspecials.co.za
http://instagram.com/foodspecials.co.za/
Welcome to Instagram
Instagram is a photo and video sharing social media platform. It was created in 2010 and allows users to take and edit square photos and short videos that can be shared on other platforms. Users can like, comment on, and follow other users' posts. Hashtags allow posts to be discovered by those searching related topics. Over 150 million people use Instagram each month, most under 35, to share moments from their lives. Businesses use Instagram as a marketing tool by posting engaging content and using relevant hashtags.
How To Reach Your Customers Through Social Media
The document provides tips on using various social media platforms like Facebook, Twitter, Instagram and blogs to reach customers, including establishing an online presence, engaging audiences with relevant content, using hashtags and paid advertising appropriately for each channel, and tracking metrics to determine high performing posts and refine social media strategy. It also touches on emerging platforms like Snapchat, Musical.ly and audio-based apps and emphasizes measuring engagement and content that answers customer questions.
Fitness Technology Peer Review
FitBit has a strong presence across multiple social media platforms. On Facebook, it posts regularly with a mix of promotional content and links to its blog. It engages well with customers and responds quickly to questions. On Twitter, FitBit posts 2-3 times per day with inspirational quotes, links to blogs and infographics, and participates in conversations to provide customer support. Its Instagram features a mix of stock photos, product shots, and customer testimonials, but could focus more on user-generated content. FitBit's social media activity effectively promotes its products while maintaining a positive customer-focused approach.
Fitness Devices Social Media Review
FitBit has a strong presence across multiple social media platforms. On Facebook, it posts a mix of promotional content and links to its blog once every 2-3 days, and responds consistently to customer service inquiries within 24 hours. On Twitter, it posts 2-3 times per day with a mix of inspirational quotes and links to its own content, while also engaging in conversations with customers. Its Instagram features a mix of stock photos, product shots, and customer testimonials, but could focus more on user-generated content. Overall FitBit makes good use of social media for promotion and customer service.
Coming Up with Good Blog Topics
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Social Media Marketing
This document summarizes five outstanding social media campaigns from Burkina Faso and analyzes the social media strategies of three companies - Danone, Fanmilk, and Yoplait. It finds that Danone posts most frequently at every 2-3 days, engages users by asking questions, and focuses on campaigns and corporate social responsibility. Fanmilk posts less often every 2 weeks and focuses only on campaigns without user engagement. Yoplait posts project and product news without using user generated content or asking for feedback.
2010 Symposium - Monday - Retai
The document provides tips and guidelines for effective blogging and using social media. It reminds bloggers that posts remain searchable indefinitely, to consider their tone and transparency. It also lists questions to consider when responding to negative posts. The document then discusses using RSS feeds to follow blogs and lists several corporate, CSR, news and fashion blogs as good examples to follow.
New era social media 101
Social media allows real estate agents to connect with consumers and build trust. The document recommends using Facebook to post listings, events and neighborhood information. It suggests using Twitter to position yourself as an expert and share local news. Instagram and YouTube are recommended for sharing photos of listings and creating virtual tours and informational videos. Pinterest and LinkedIn are suggested for branding yourself as an expert and networking. The document provides examples of contests like a wine giveaway and spa certificate giveaway to engage clients and promote the business through social media.
Anandalok: looking beyond - Study by FPS
Anandolok, a prominent entertainment magazine from the House of ABP was studied by us with an intention to understand the potential of the brand. The secondary intention was to understand the status of the brand regarding their digital and social media initiaitives.
Similar to social media trend analysis (20)
Social Media + Theatres: International Peer Review
Social Media + Theatres: International Peer Review
How Businesses Can Use Instagram - Social Media Day San Diego
How Businesses Can Use Instagram - Social Media Day San Diego
How to Build a Successful Instagram Account from Scratch
How to Build a Successful Instagram Account from Scratch
social media trend analysis
- 2. Instagram • 214,000 followers & following 573 • 7,893 likes per post on average • Post 1-2 times a day • 4 hashtags per post • Started Instagram August 2014 • 77 comments per post on average • Features fan photos and tags the photographer’s account • Pets in hammocks (dogs, rabbits, cats) is highly popular • Humor • Contests to win vacations by using hashtags, tagging a friend, photo contest • Safety tips • Main account focus
- 3. Facebook • 75,239 likes • Post once a day • Mainly posts from their Instagram • 2 shares per post on average • 68 likes per post on average • 1 comment per post on average Twitter • 28,000 followers • Same posts as their Facebook • 56 likes per tweet on average • 11 retweets per tweet on average YouTube • 2,516 subscribers • Brand video • 4,403 views per video on average • How-to’s
- 4. Instagram • 17,600 followers • 2-3 posts a day • 5 comments per post • 300-800 likes per post • 4 hashtags per post • Started Instagram June 2015 Facebook • Main account • 37,912 likes • Share articles • 6 likes per post on average • Tips/outdoors
- 5. Twitter • 6,922 followers but following 5,000 • Connected to Facebook • 3 likes per tweet • 2-4 retweets per tweet YouTube • 240 subscribers • 92 videos • How to’s for only their product • Videos of their product
- 6. Facebook • 12,367 likes • 2-3 posts a day • Pictures of workers, normal people, volunteers • Post articles/shares • Blog posts • 3 likes per photo • 1-2 comments per post Instagram • Main account • 17,100 followers • 1-4 comments per post • 40-300 likes per photo • Creates hashtags • 1 hashtag per post • Live Instagram feed on website • 2-3 posts a day
- 7. Instagram • Main account • 1.8 million followers • Posts mainly inspirational photos and outdoor photography/less product placement • Account started May 2012
- 8. Instagram • 133,000 followers • On average 3,152 likes • On average 15 comments • 2-3 posts a day • 1-2 hashtags per post • Hashtags are names of the landscape, a saying, #llbeanmoment • Cute puppy videos, in action videos (skiing, etc) • Started Instagram October 2012 Facebook • 671,331 likes • 119,324 visits • On average 334 likes per post • On average 5 comments per post • On average 20 shares per post • Posts pictures from their Instagram, articles from blog, contests, events
- 9. Facebook • 21,743 likes • 5 likes per post on average • 0-1 comments per post • Mix of fan photos, articles, and product pictures Instagram • 24,700 followers • 200 likes per post on average • 2 comments per post on average • 2-3 posts daily • Started Instagram April 2013