Social Media Marketing Plan for an e-commerce sale

1. Social Media Promotion
For a Sale on an E-commerce Site

2. Strategy
• Twitter Promotion
• Facebook Promotion
• Instagram Promotion
• Pinterest Promotion
• Blog Promotion
• Microsite Rebranding

3. Twitter Promotion
• Involve around 200-250 influencers : No of Tweets:5000
• They would be divided into 5 different categories of products
• Each product category to have a different hashtag & 1 universal hashtag
• They would be given 5 different products to be marketed
• They would be tweeting the links of products by mentioning their benefits
• They would be sharing pictures of the products in their tweets
• They would tag 2-3 friends in each tweet

4. Twitter Trending Promotion
• Involve around 200-250 influencers
• No of Tweets:3000
• Trending : 2-3 hrs minimum per day
• Trending on day of sales

5. Facebook Promotion
• Around 100 Facebook influencers to be selected who have at least 1000
friends each
• Would be divided into 5 groups with 2 products each
• They would be sharing benefits of the products with the respective links
• They would be tagging at least 5 friends each
• All posts to be in Public mode only
• Rather than Hashtag, we will be using Keyword of the sale

6. Instagram Promotion
• Select around 100 Instagram influencers with at least 400 followers each
• Divide them into 3 groups with 3 products each
• They would be sharing the benefits of the products with the pictures
• 3 different hashtags will be used by the 3 groups
• There will be 1 universal hashtag
• All Instagram profiles have to be open
• They will have to tag at least 5 friends

7. Pinterest Promotion
• Select 100 Pinterest influencers with 300 followers each
• Divide them into 3 groups with 10 products each
• Create 2 boards each and pin 5 products to each board
• Each product to have link to it’s respective page
• 3 different hashtags by each group with 1 universal hashtag
• Tag at least 5 friends each
• All Pinterest profiles to be open profiles

8. Blog Promotion
• 10 bloggers with minimum 5000 visits per month to be selected for 3 to 4
groups mainly Fashion, Technology, Retail and Lifestyle
• Each of them to write 2 blog posts each which feature 4 products each with
links to them and mention about their benefits along with pictures
• To tweet these blogposts and share them on Facebook with the appropriate
hashtags or keywords

9. Microsite Rebranding
• Microsite Homepage to be divided into multiple categories
• Top trending products to be displayed
• Product recommendations to be displayed in those categories (when logged
in or via browse history)
• New products to be displayed separately
• Coupon code to be automatically applied while buying from Microsite