Alicia Kontowski CIT650 Final
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The document discusses Alverno College's current use of social media for athletics and compares it to Marquette University. It notes that Alverno has a single athletics social media presence on platforms like Twitter, Facebook, and Instagram, while Marquette has individual accounts for each sport in addition to an overall athletics account. The author observes that Alverno has fewer followers, posts less frequently, and does not update during the summer. The document concludes by outlining plans for Alverno to enhance its social media presence by creating individual sport accounts and increasing followers, following, and daily posts.
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Alicia Kontowski CIT650 FINAL
The document discusses Alverno College's current use of social media for athletics and compares it to Marquette University. Alverno currently has Twitter, Facebook, and Instagram accounts for athletics but they are not as developed as Marquette's individual sports accounts. Marquette has more followers, updates recruits and campus activities year-round, and their individual sports each have their own accounts. To enhance its social media presence, Alverno plans to create individual social media pages for each sport, aim for 100 followers per account by the end of the year, follow more students, and post daily on each platform.
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Alicia Kontowski CIT650 FINAL
The document discusses Alverno College's current use of social media for athletics and compares it to Marquette University. Alverno currently has Twitter, Facebook, and Instagram accounts for athletics but they are not as developed as Marquette's individual sports accounts. Marquette has more followers, updates recruits and campus activities year-round, and their individual sports each have their own accounts. To enhance its social media presence, Alverno plans to create individual social media pages for each sport, aim for 100 followers per account by the end of the year, follow more students, and post daily on each platform.
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The document compares the social media presence of Alverno College Athletics to Marquette University Athletics. It finds that Alverno has fewer followers, posts less frequently, and lacks individual social media pages for different sports. Marquette has more active social media engagement across multiple platforms with frequent updates. To improve, Alverno plans to create individual pages for each sport, aim for more followers by year's end, follow more students, and post daily on each platform.
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The document compares the social media presence of Alverno College Athletics to Marquette University Athletics. It finds that Alverno has fewer followers, posts less frequently, and lacks individual social media pages for different sports. Marquette has more active social media engagement across multiple platforms with frequent updates. To improve, Alverno plans to create individual pages for each sport, aim for more followers by year's end, follow more students, and post daily on each platform.
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Alicia Kontowski CIT650 Final
- 1. Social Media In Sports By: Alicia Kontowski
- 2. Alverno Current State of Social Media Example of Twitter page Explain Twitter page • 2,946 Tweets • 44 photos/videos • 89 Following • 395 Followers • Highlights • Game stats & times • 140 character short message
- 3. Alverno Current State of Social Media Example of Facebook page Explain Facebook page • 502 Likes • 71 of my friends like Alverno Athletics Page • Photos & videos
- 4. Alverno Current State of Social Media Example of Instagram Examples of Instagram • 63 post • 55 Followers • 7 Following
- 5. Comparison vs. Marquette Sports Alverno Athletics Page Marquette Women’s Basketball Page
- 6. Comparison vs. Marquette Sports Alverno Athletics Page Marquette Athletics Page
- 7. Comparison vs. Marquette Sports Alverno Athletics Marquette Athletics
- 8. Comparison vs. Marquette Sports Alverno Athletics • Athletics only has there own social media site not individual sites for sports • Less followers/following • Less post • No updates throughout the summer Marquette Athletics • Each sport has there own social media site plus a athletics page • Updates on recruits • Updates on campus activities • More followers/followings
- 9. What Alverno is going to do to enhance social media Alverno Athletics • Expand athletics on social media sites to have there own individual page • To have 100 followers by the end of the year • Follow 300 Alverno Students • Post 1 thing daily on each social media site