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FoRM - New rules same old emotions - Wendy Lanchin

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Retail Futures New rules – same old emotions Darwin Insight Seminar 29/05/12
Understanding the retail context
Technology killed my shop!
Brand as showroom
Marketing and delivery merge
Faster routines – deeper relationships
Expert friends not experts
Better engagement needed!
What makes people behave the way they do?
We are not thinking machines that feel - we are feeling machines that think Daniel Kahneman
The brain likes an easy life
Behaviour changes attitudes not vice versa
We respond to feelings more than facts
Mapping our emotions
FaceTrace® - measuring emotions
We are emotional – and mostly happy - shoppers ®
Shopping makes us feel good
But along the way it can be an emotional rollercoaster
Making the emotional connections
Still to come
Mapping emotions online
New pilot research underway …..
Thank you

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