Presentation from LinkedIn on Merlin reporting.

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2. Successful brand campaigns achieve three objectives
Reach Target Audience Effectively
A large audience Of the right Enough to break-
members through

3. Your campaign performed well against these objectives
459,235 unique people reached
Reach
4% of your audience saw 11+ impressions
Target Audience
est. 36k people aware of your message
Effectively
8% expected brand recall*
*Assuming average ad recall based on LinkedIn Research norms
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4. You reached your target population with precision
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5. Who you reached: Industry
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6. Who you reached: Seniority
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7. Who you reached: Company Size
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8. Companies reached
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9. Assuming average campaign performance, your
campaign generated expected recall of 8%
Estimated Audience Expected
Recall Reached Recall
36,000 459,235 8%
* estimated recall based on level of exposure and average ad recall
*assuming average brand lift based on LinkedIn Research norms
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10. Key Insights & Recommendations
Your campaign reached 459,235 unique people in your target
a
audience
Your campaign reached your target population with precision
Ad recall could be increased by increasing exposure to the
campaign (96% saw fewer than 10 impressions)
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12. Appendix
Audience Reached: 459,235
Frequency (impressions per audience) : 2.7
Impressions delivered: 1,250,856
Clicks: 755
CTR (clicks/impressions) : 0.060%
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13. Assuming average performance, about 36k people
from your target audience likely recall the campaign
Audience Avg. Ad Estimated
X =
Reached Recall* Recall
Low
Exposure 441,666 7.6% ~34,000
~ 36k
High ( 8% )
Exposure 17,569 13.4% ~2,000 expected brand recall*
Total 459,235 36,000
*assuming average brand lift based on LinkedIn Research norms
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