Social media-analytics
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The consultant implemented a social media analytics program for a client's software marketing group to provide insights into their social marketing efforts and the online conversation around their software platform. Key challenges included establishing metrics to measure existing efforts, understanding developer and designer segments, and identifying influencers. The consultant helped select an analytics tool, set KPIs and parameters, and trained clients on using the tool. The client is now successfully running and using insights from the program in their marketing.
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Nine Novel Tactics for Software Product Managment in the New Digital Age
High-tech companies looking to develop innovative solutions in this digital era can employ these powerful techniques based on Agile software development, user-centricity, data analysis, social media networks, KPIs, cohort analyses and more.
Chapter 14
Social media monitoring involves tracking, measuring, and evaluating organizations' social media marketing initiatives. It originally started as a way for PR and ad agencies to detect negative comments about clients online. Over time, companies began monitoring internally to gather valuable customer information and improve social media strategies. Measurement is important to assess goals and strategy performance. Key performance indicators include share of voice, engagement, and sentiment ratios. The net promoter score divides customers into promoters, passives, and detractors to measure loyalty. Data mining and semantic web advances may enhance brand analytics in the future.
Social Media Management Tool for Agencies | Simplified
Simplified.com offers a comprehensive social media management tool for agencies, enabling efficient management of multiple clients' social media platforms. From scheduling posts to monitoring analytics, Simplified.com provides a streamlined solution that saves time and boosts productivity. With user-friendly features and customizable reporting, agencies can easily demonstrate the value they bring to their clients' social media presence. Simplify your social media management today with Simplified.com. Click now: https://simplified.com/social-media/
Social Media Strategy Workbook
The document outlines opportunities for an organization to utilize social media for marketing, sales, and customer service purposes. It recommends building a positive brand image, increasing mind share, and gaining customer insights through social media for marketing. For sales, customer insights on buying behavior can be gathered from social media. No current opportunities for customer service are identified. Objectives, programs, metrics, and timelines are provided for gaining approval for social media use, establishing governance, and integrating social media technology. Specific channel strategies are outlined for Facebook, LinkedIn, Twitter, and Pinterest.
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Nine Novel Tactics for Software Product Managment in the New Digital Age
Nine Novel Tactics for Software Product Managment in the New Digital Age
Social Media Management Tool for Agencies | Simplified
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ipad mobile_app_slides
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Social media-analytics
- 1. Social Media Analytics I implemented the first Social Media Analytics program for the client’s software marketing group. The goal was to provide the client with insights into the performance of their social media marketing efforts as well as an understanding around the conversational ecosystem. CHALLENGES Help client establish a social media analytics program to measure their existing social media efforts Gain insights into their developer and designer segments Monitor the conversation ecosystem around their software platform Identify the online influencers and determine the most effective way to work with them SOLUTIONS Worked with client to create initial key performance indicators (KPIs) and parameters for program Helped to identify and implement a social media analytics tool and to train key client stakeholders on how to effectively use it RESULTS My client is successfully running, monitoring and administrating the social media analytics program Valuable insights from the monitoring are being integrated into their marketing planning