User experience is traditionally thought of in the context of a service or product experience. Today, the marketing department is knocking on UX’s door to come out and play.
In this session I talk about the forces that are creating tighter connections between UX, Product, and Marketing teams. Drawing from my own experience as well as those of other startups, I show how UX and Marketing teams can work together, explain the connective tissues between these functions, and demonstrate how user experience design methods can be applied in a marketing setting.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
User experience is traditionally thought of in the context of a service or product experience. Today, the marketing department is knocking on UX’s door to come out and play.
In this session I talk about the forces that are creating tighter connections between UX, Product, and Marketing teams. Drawing from my own experience as well as those of other startups, I show how UX and Marketing teams can work together, explain the connective tissues between these functions, and demonstrate how user experience design methods can be applied in a marketing setting.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Designing for life-changing impact: From bottled water to ending world povertyYuan Wang
Perhaps you’ve bought a bottle of Thankyou water from 7-eleven? Or grabbed a Thankyou body wash from the supermarket shelves at Woolworths? 100% of the profits from their products goes towards ending global poverty, by funding safe water, food and hygiene and sanitation services around the world. How does Thankyou prove their impact?
“Track Your Impact” is Thankyou’s unique system which lets you see exactly which project your product is helping to fund. Your journey starts picking up a product from the shops, then via the Internet to a far-away country like Haiti, where you can track your product to a specific village, and continue onto social media and email. This customer experience is only made possible by a multitude of online and offline operations including field partners on the ground, product suppliers, the Creative and Impact teams at Thankyou’s head office, the TYI back-end management system and the ground-breaking website redesigned by digital agency Yump.
Co-presented by Thankyou and Yump, we will discuss the challenges of designing an experience that hasn’t been done before, that sounds “cool” but is difficult to understand for the consumer. We will share our design process and methodology, including the research and insights that have informed our decisions. Most importantly, we will discuss our learnings and how they can help other user experience (UX) or customer experience (CX) practitioners who are designing for social impact.
For full case study, continue reading at https://yump.com.au/portfolio/thankyou/
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
What Content Marketers Need to Know About Brand Storytelling by Stephanie Daointrotodigital
Brand storytelling is defined as the use of storytelling techniques to position, promote and to shape the identity of a brand. Watch this presentation to learn more about brand storytelling and its value in the modern digital era.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
What Content Marketers Need to Know About Brand Storytelling by Stephanie Daointrotodigital
Brand storytelling is defined as the use of storytelling techniques to position, promote and to shape the identity of a brand. Watch this presentation to learn more about brand storytelling and its value in the modern digital era.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Storytelling in Content Marketing for Travel & Tourisme-Strategy
How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Social media tips from pros: how to attract and engage visitors better
1. Social Media Tips from Pros:
In-depth advice from experts and influencers
in social media and digital marketing
How to Attract and Engage Travellers Better
2. The conversation around travel on social media is huge.
People love posting their photos, sharing their experiences,
and of course, looking for their next destination.
“How can I use social media
to engage more people and
attract more visitors?”
3. That’s why we want to empower travel brands with
better ways to use social media to talk to travellers,
and inspire them into visiting.
We consulted some experts on how brands can power
their social strategy, and here’s what they had to say.
4. “As the online sphere gets more crowded, the brands
that go out of their way to personalize content and
build one-on-one relationships with their audience
are going to ace social media.
By creating and posting content that "humanizes"
your brand, it gives people the opportunity to build
a more solid connection with you.”Brian Peters
Social Media Manager
@Buffer
5. “Too many brands focus in on trying to create viral campaigns and one-off
videos, but what they miss is that the best content is the type of content
that builds relationships over a consistent period of time.
Travel is ripe for this type of content as there are endless topics and
ideas to talk about in short, regular videos.
The bonus here is that video - and especially YouTube video - is incredibly
SEO friendly. Videos will propel your content to the first page of any search.
And if you are concerned with expense, don't be. You don't need big film
crews to shoot compelling content.
All you need is a compelling story and the patience to grow your channel
one person at a time.”
Tara Hunt
Digital Marketing Executive
and Influencer
6. “Know your brand, know what makes you special
and what your audiences engage with more than
anything, and embrace it!
When it comes to imagery, tell a story about your
destination, a story your audience can connect with.”
Dave Fluegge
Founder @Fluegge Consulting
Working with Tourism Colorado
7. “Use social media in the way it's meant to be used: to engage and inspire.
Remember that the social media can be used to cultivate a sense of
community, not just as a one-way message platform. Engage with your
followers on a regular basis to find out what excites them, makes
them come back for more, and what they’re looking for from your pages.
Then use what you've learned and apply it to future content.
“Whether it's via Twitter chats, InstaMeets (local Instagram community
meetups to take photos and videos together) or Snapchat behind-the-
scenes videos, your job is to find ways to engage with them more
efficiently after identifying what works best.”
Stephanie Arbetter
Coordinator,
Consumer Marketing
& Social Media
@Brand USA
8. “Don't feel like you have to be on every social media platform.
Select one or just a couple of social media platforms and put your energy
into those rather than spreading yourself too thin across multiple channels.
I call that platforming. Platforming is about consciously choosing the
platforms/social media channels you will be active in and putting your
time and energy into those to ensure they get traction and become effective
tools for you.”
Holly Gailbraith
Tourism Marketing Professional
& Social Media Strategist
@Go Future Media
9. Maya Shoucair
Social Media &
Community Manager
@Uberflip
“Plan ahead! There's a misconception that social happens in
real-time all the time but to do it well, it takes careful planning.
I look at my social content on weekly, monthly, and quarterly basis in
Trello and then schedule everything out once a week in Buffer, using
Feedly and Buzzsumo to curate additional content. This saves me tons
of time, helps me better measure my campaigns, and gives me more
space for creativity because I can look ahead to develop multiple posts
and graphics for different audiences and networks.”
10. “Be genuine. Talk to people on social media like
you would talk to them in real life! Taking the time
to personalize your social efforts and respond to
users who try to engage with you goes a long way
in our highly automated world.”
Erin Scott
Digital Content Specialist
@Visit Albuqurque
11. Arabella Bowen
Travel Authority
& Brand Strategist
Former Editor-in-Chief
@Fodors Travel
At Fodor's Travel, we organically grew our Instagram library to 75,000
inspirational travel images, just by inviting travellers to tag their
photos with #fodorsonthego.
“While the hashtag should be inviting, it's more important that it's
short and easy to type (especially if you want it shared on Twitter).
Be sure to socialize it everywhere--including printed marketing
materials and advertising--and reward the best posts with a credited
feature on your feed(s).”
12. “Have a measurable strategy that aligns with
your business goals and objectives! This point
can’t be expressed enough. It’s great to know how
to use a social media platform like a pro but if you
don’t know how to use it to build your business,
it won’t matter.”
Eden Spodek
Founder
@Eden Spodek Inc
13. “Use visuals! Photos, videos, and gifs are eye-
catching, and really improve engagement rates of my
posts. 90% of all the social posts I schedule have a
visual attached to it now.
Even though a tweet might be going out to thousands
of followers, craft your social messages as if you’re
only talking to one person.”Ritu Ashrafi
Marketing Manager
@CrowdRiff
14. CrowdRiff’s visual marketing platform helps marketers
power their social and digital marketing with authentic
and aspirational visuals, in minutes.
10 Examples of DMOs Using Visuals In Creative Ways
5 Ways Destinations Use CrowdRiff on their Websites
About CrowdRiff
Further Reading
Apply these social media tips to amplify your social
reach, watch the travellers line up to visit. With a strong
social presence, no one will be able to (or want to!)
ignore your destination.
Now, Over to You!