Social Media Tips for Professionals
- 1. SOCIAL MEDIA TIPSFOR PROFESSIONALS @darciepie || nov.2011
- 2. How do Ieffectively use social media? STAY TO THE RIGHT …OF THIS PRESENTATION
- 3. SAYING vs. ENGAGING BLAH, BLAH, BLAH, BLAH, BLAH, BLAH, BLAH… BLAH… THIS RELATES TO YOU THANKS, ARE YOU … IS ANYONE OUT FAMILIAR WITH THERE? THIS? WELL YES IN FACT…
- 4. DIRECTED AT everyone= NO ONE SAYING = Beating the Bullies with Predictive Analytics http://ow.ly/article LINKING directly to the article = NOT TO YOU
- 5. You can alsoRespond, relate, accept criticism, use multi-media, engage before following SHARING with someone who can benefit from your information = CREATES A VALUABLE CONNECTION ENGAGING = .@usedgov Check this out, see how analytics can be used to beat bullying http://ow.ly/mysite LINKING TO YOUR WEBSITE (which links to the article) =DRIVES TRAFFIC TO YOU! Tip: The period before the name allows the tweet to be seen by everyone
- 6. INFORMATION vs. EXPERTISE I USED THIS I USED THESE
- 7. INFORMATION = Frenchgovernment comes under 'spectacular' cyber attack http://fed1.us/ePEOZ6 REGURGITATION, saw the article, shared the article = IS NOT DIFFERENTIATION
- 8. You can alsoWrite your own, give an opinion, Q&A, be novel SAW THE ARTICLE… EXPERTISE = French government under cyber attack http://fed1.us/ePEOZ6, here’s 5 ways to help http://fiveways …THOUGHT, ANALYZED, ADDED to the article = TO CREATE PERSONAL VALUE
- 9. SELF vs. EVERYONE I CONNECT WITH I CONNECT WITH YOU AND HIM AND YOU... AND CONNECT HER... YOU WITH HIM AND THEM WITH HER
- 10. SELF = Excitedfor my newest followers! KEEPING YOUR CONNECTIONS to YOURSELF = REDUCES VALUE TO YOUR CONNECTIONS
- 11. You can alsoRe-post, help, thank, include, follow ACKNOWLEDGING your connection = MAKES THEM FEEL VALUED EVERYONE = @hrguy - You may also like following @MrsHR who tweets on the latest on human capital and organization management CONNECTING HIM with someone who is relevant to his interests = CREATES AN ADDED BENEFIT TO CONNECTING WITH YOU
- 12. INCONSISTENT vs. EVEN I HAVE PLANNED AND CONSISTENT MY MESSAGING MESSAGING AND AND TIMING IS TIMING WHATEVER I FEEL LIKE
- 13. INCONSISTENT = Statusupdate (Mar 3) Status update (Mar 11) WAITING TOO LONG in between posts = CAUSES LOST INTEREST
- 14. You can alsohave themed days, be known for a few things CHOOSING SPECFIC MESSAGING and directing it toward people who care = DIRECTS THE RIGHT FOLLOWERS TO YOU EVEN = Tweeting about Org Change today! @hcmrocks @orgchng (Mar 3) @GovLoop Critical Success Factors for #orgchange http://ow.ly/article (Mar 3) CONSISTENT TIMING that is also frequent enough = ALLOWS OTHERS TO KEEP UP WITH YOU
- 15. PUSHY vs. EAGER YOU’LL LIKE IT BECAUSE I MADE IT AND I SAID SO DID YOU KNOW THIS CAN HELP YOU GROW UP STRONGER AND FASTER?
- 16. PUSHY = Clickhere http://is.gd/mailing to get on our mailing list OFFERING NO BENEFIT, assuming the product explains itself = RESULTS IN REDUCED RESPONSE and even annoyance
- 17. You can alsoAsk questions, use case studies, re-post satisfied customers CREATING PURPOSE, INTRIGUE and PULL (not selling) EAGER = Help us name the new @Artisphere restaurant - when you vote, get a discount on select shows during March: http://is.gd/linktovote PROVIDING BENEFITS to your audience = INCREASES LIKELIHOOD OF INTERACTION AND RESULTS
- 18. So in conclusion… DON’T JUST SAY, ENGAGE WITH YOUR AUDIENCE DON’T ONLY PROVIDE INFORMATION, BE AN EXPERT DON’T HELP YOUR SELF ONLY, SUPPORT EVERYONE DON’T BE INCONSISTENT, HAVE EVEN MESSAGING DON’T BE PUSHY WITH YOUR PRODUCTS, BE EAGER
- 19. About this presentation THEREARE MANY OTHER THINGS YOU COULD OR SHOULD DO AS PROFESSIONAL USING SOCIAL MEDIA (SUCH AS CHECKING OUT YOUR OFFICE POLICIES ON WHAT YOU CAN AND CAN’T SAY), BUT IF WITH EVERY MESSAGE YOU PUT OUT YOU ASK YOURSELF: “DID I DO THE THINGS TO THE RIGHT OF THIS PRESENTATION?” YOU’LL BE A LOT CLOSER TO SUCCESSFULLY USING SOCIAL MEDIA. For more tips on social media, follow me @darciepie