Tips on how to make the most of your social media campaign (in particular, Twitter, although tips are useful cross-platform). Open the presentation to full-size for best viewing.

1. SOCIAL MEDIA TIPS FOR PROFESSIONALS
@darciepie || nov.2011

2. How do I effectively use social media?
STAY TO
THE RIGHT
…OF THIS PRESENTATION

3. SAYING vs. ENGAGING
BLAH, BLAH, BLAH, BLAH, BLAH, BLAH,
BLAH… BLAH… THIS
RELATES TO YOU
THANKS, ARE YOU
… IS ANYONE OUT
FAMILIAR WITH
THERE?
THIS?
WELL YES IN
FACT…

4. DIRECTED AT everyone =
NO ONE
SAYING = Beating the Bullies with
Predictive Analytics http://ow.ly/article
LINKING directly to the
article = NOT TO YOU

5. You can also Respond, relate, accept criticism, use multi-media, engage before following
SHARING with someone
who can benefit from your
information = CREATES A
VALUABLE CONNECTION
ENGAGING = .@usedgov Check this out,
see how analytics can be used to beat
bullying http://ow.ly/mysite
LINKING TO YOUR
WEBSITE (which links to
the article) =DRIVES
TRAFFIC TO YOU!
Tip: The period before the name allows the tweet to be seen by everyone

6. INFORMATION vs. EXPERTISE
I USED THIS
I USED THESE

7. INFORMATION = French government
comes under 'spectacular' cyber attack
http://fed1.us/ePEOZ6
REGURGITATION, saw the
article, shared the article =
IS NOT
DIFFERENTIATION

8. You can also Write your own, give an opinion, Q&A, be novel
SAW THE ARTICLE…
EXPERTISE = French government under
cyber attack http://fed1.us/ePEOZ6,
here’s 5 ways to help http://fiveways
…THOUGHT, ANALYZED,
ADDED to the article = TO
CREATE PERSONAL
VALUE

9. SELF vs. EVERYONE
I CONNECT WITH I CONNECT WITH
YOU AND HIM AND YOU... AND CONNECT
HER... YOU WITH HIM AND
THEM WITH HER

10. SELF = Excited for my newest followers!
KEEPING YOUR
CONNECTIONS to
YOURSELF = REDUCES
VALUE TO YOUR
CONNECTIONS

11. You can also Re-post, help, thank, include, follow
ACKNOWLEDGING your
connection = MAKES
THEM FEEL VALUED
EVERYONE = @hrguy - You may also
like following @MrsHR who tweets on the
latest on human capital and organization
management
CONNECTING HIM with
someone who is relevant to
his interests = CREATES
AN ADDED BENEFIT TO
CONNECTING WITH YOU

12. INCONSISTENT vs. EVEN
I HAVE PLANNED AND
CONSISTENT
MY MESSAGING MESSAGING AND
AND TIMING IS TIMING
WHATEVER I FEEL
LIKE

13. INCONSISTENT = Status update (Mar 3)
Status update (Mar 11)
WAITING TOO LONG in
between posts = CAUSES
LOST INTEREST

14. You can also have themed days, be known for a few things
CHOOSING SPECFIC
MESSAGING and directing
it toward people who care =
DIRECTS THE RIGHT
FOLLOWERS TO YOU
EVEN = Tweeting about Org Change
today! @hcmrocks @orgchng (Mar 3)
@GovLoop Critical Success Factors for
#orgchange http://ow.ly/article (Mar 3)
CONSISTENT TIMING that
is also frequent enough =
ALLOWS OTHERS TO
KEEP UP WITH YOU

15. PUSHY vs. EAGER
YOU’LL LIKE IT
BECAUSE I MADE IT
AND I SAID SO
DID YOU KNOW THIS
CAN HELP YOU
GROW UP STRONGER
AND FASTER?

16. PUSHY = Click here http://is.gd/mailing to
get on our mailing list
OFFERING NO BENEFIT,
assuming the product
explains itself = RESULTS
IN REDUCED RESPONSE
and even annoyance

17. You can also Ask questions, use case studies, re-post satisfied customers
CREATING PURPOSE,
INTRIGUE and PULL
(not selling)
EAGER = Help us name the new
@Artisphere restaurant - when you vote,
get a discount on select shows during
March: http://is.gd/linktovote
PROVIDING BENEFITS to
your audience =
INCREASES LIKELIHOOD
OF INTERACTION AND
RESULTS

18. So in conclusion…
DON’T JUST SAY, ENGAGE WITH YOUR AUDIENCE
DON’T ONLY PROVIDE INFORMATION, BE AN EXPERT
DON’T HELP YOUR SELF ONLY, SUPPORT EVERYONE
DON’T BE INCONSISTENT, HAVE EVEN MESSAGING
DON’T BE PUSHY WITH YOUR PRODUCTS, BE EAGER

19. About this presentation
THERE ARE MANY OTHER THINGS YOU COULD OR
SHOULD DO AS PROFESSIONAL USING SOCIAL
MEDIA (SUCH AS CHECKING OUT YOUR OFFICE POLICIES ON
WHAT YOU CAN AND CAN’T SAY), BUT IF WITH EVERY
MESSAGE YOU PUT OUT YOU ASK YOURSELF:
“DID I DO THE THINGS TO THE RIGHT OF THIS
PRESENTATION?” YOU’LL BE A LOT CLOSER TO
SUCCESSFULLY USING SOCIAL MEDIA.
For more tips on social media, follow me @darciepie