The document discusses the rise of social media and its opportunities and threats for organizations. It provides an overview of major social networks around the world and how their popularity varies by region. While social media provides opportunities to engage new audiences and recruit members, it also poses threats like new competition and difficulties in measuring results. The document advocates developing a plan to leverage social media and segmenting audiences based on different platforms.

1. Social Media: Threat or Promise? Google+ Facebook Twitter LinkedIn ‘ Freemium’ model Private Social Networks Mobile Privacy

2. BlackPlanet.com , Flickr.com , Reunion.com, aSmallWorld, Bebo , Blue Dot, Bolt, Broadcaster.com, Buzznet, CarDomain , Consumating, Couchsurfing , Cyworld, Dandelife, DeadJournal, DontStayIn, Doostang, Ecademy , eSPIN, Facebook , Faceparty, Flickr, Flirtomatic, Fotki, Friends Reunited , Gaia Online, Geni.com, GoPets, Graduates.com, Grono.net , Hyves, imeem, G o o g l e + , Infield Parking , iWiW, Joga, Bonito, Last.fm , LibraryThing, LinkedIn , LiveJournal, LunarStorm, MEETin, MiGente.com, Mixi, MOG, Multiply, My Opera Community , myYearbook, Netlog, Nexopia, OUTeverywhere, Passado, Piczo, Playahead, ProfileHeaven, Pownce, RateItAll , Reunion.com, Searchles, Sconex, Shelfari ,Soundpedia, Sportsvite , Studivz, TagWorld, TakingITGlobal, The Doll Palace, The Student Center , Threadless, TravBuddy.com, Tribe.net, TWITTER , WebBiographies, Windows Live Spaces , Woophy, XING , Xuqa, Yelp Social Media is Pervasive

3. An overview of Global Social Media

4. An overview of Global Social Media

6. This map of the world was drawn by Facebook data structuring intern Paul Butler using only relationship connections between 10 million Facebook friends. Note that Brazil, Russia and China are not as illuminated. This is because other social networks dominate those countries.

7. Africa 3,066,749 Asia 13,840,234 Europe 23,183,101 Latin America 8,702,423 Middle East 2,578,597 North America 48,404,258 Oceana 2,371,462 Country Examples: India 9,114,910 China 1,085,343 Brazil 3,623,137 100 Million!

8. How global is social media….? http://newin.linkedin.com/ LinkedIn, the preferred platform for white collar professionals: +100 Million Members in over 200 countries and territories More than half located outside the US There were nearly two billion people searches on LinkedIn in 2010. A new member every second…

13. Threat or Opportunity? Existing Networks Example for “Radiology” 78 groups on LinkedIn. Groups on “Ning” Representing thousands of potential members.

14. Threat or Opportunity? Existing Networks “ DoctorsHangout” has many Indian members

15. Threat or Opportunity? Existing Networks SERMO is a free to join network of more than 120,000 physicians.

16. Opportunity: segment and market Advanced People Search with LinkedIn Can include key words, postcode, size of company, job title, language, seniority level and more.

17. Opportunity: segment and market Highly Targeted. Gives you access and content. Helps to identify other groups and communities Gives you a contact on which to build more relationships.

18. Opportunity: segment and market Facebook Advertising Pay by click or impressions Segmentation less fine tuned (pre-selected “Likes and Interests”

19. Threat or Opportunity? “Freemium” model Membership is open and “free” on LinkedIn or Facebook. Members must be paid up in good standing to access the SfN private members only network.

20. Threat or Opportunity? Blogs and experts Many experts hosts blogs and are a source of information and/or expertise.