An outside-the-box proposal for tumblr, regarding the role they intend to play with brands and agencies.
(Note: this was written before tumblr removed the highlight and pin functions. Sigh.)
Social advertising is everywhere. Social media platforms are perfect for showing ads because of the vast audiences they contain. Getting the word out about your business using social advertising is a tried and tested means for generating new sales and leads.
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Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
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Learning Objectives:
1. Understand how content strategy fits into your job
2. Learn one simple and fun way to get the info you need to craft a strategy statement
3. Get collaborative tools for evaluating tactics against your strategy
Social advertising is everywhere. Social media platforms are perfect for showing ads because of the vast audiences they contain. Getting the word out about your business using social advertising is a tried and tested means for generating new sales and leads.
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Co-presented with Greg Harron, UX Strategist at Centerline Digital (@GregHarron).
Determining your site’s information architecture is a highly political exercise. Everyone from product managers to the executive team has an idea about what’s most important, and how it should be organized on the site. But while determining your IA by committee might make everyone in your company happy (or at least keep them quiet), it often leaves users out of the picture. Learn how to combine exercises from user experience and content strategy to build an information architecture (anything from sitemaps to metadata structures) that starts and ends with your user’s voice.”
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Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.
Everything for a reason: Strategy before tacticsMeghan Casey
Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. In our digital disciplines, we’ve gotten pretty good at the right people, and even the right times, stuff thanks to User Experience and User Centered Design. But, we can still do better at making smart decisions about what content we produce and why. That’s something we can all advocate for, whether we call ourselves content strategists or not. The end result is more time and money spent on the right things that get the right results and less time and money wasted on proliferating a content wasteland.
Learning Objectives:
1. Understand how content strategy fits into your job
2. Learn one simple and fun way to get the info you need to craft a strategy statement
3. Get collaborative tools for evaluating tactics against your strategy
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Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...Mohamed Mahdy
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The new intelligent social media workflow to create better content
The new social media platform landscape - and how to LEVERAGE it
How you can use Listening, Publishing & ANALYSISplatforms together to uncover greater intelligence
WHO IS THIS REPORT FOR:
MARKETING VPs & CMOs
Brand MANAGERS
Agency VPs
Senior Marketers
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When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
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In this ppt, you will learn more about making advertising memes and how to navigate the world of meme marketing from this tutorial. Check out this important article by the best web design company in Delhi
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Social media should be an integral part of your digital marketing content strategy. Once you know where your audience is hanging out, what they love to see and read about, you can come up with a great plan to reach them and drive them down your sales funnel. This blog post will show you how to keep your social media content fresh, interesting, and engaging. If you are confused about what to post on social media and need a bit of inspiration, we have a comprehensive list of 15 social media post ideas.
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Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...Mohamed Mahdy
INSIDE THIS REPORT:
The new intelligent social media workflow to create better content
The new social media platform landscape - and how to LEVERAGE it
How you can use Listening, Publishing & ANALYSISplatforms together to uncover greater intelligence
WHO IS THIS REPORT FOR:
MARKETING VPs & CMOs
Brand MANAGERS
Agency VPs
Senior Marketers
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When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
4. landscape
tumblr is a publishing platform, a creative community and a
social discovery engine.
tumblr has more than 90 million blogs, who’ve made more than
40 billion blog posts, for an audience of about 170 million
monthly visitors.
5. landscape
tumblr is gaining relevance with teens and 20somethings.
tumblr has developed a reputation for attracting a creative
community, and keeping them engaged.
tumblr has shifted from advertising-hostile, to a self-proclaimed
role as the saviour of creative advertising.
6. monetization
tumblr has released a small set of paid products that all follow a
simple rule: do not make users second class citizens.
7. monetization
"the products we're building work well for
storytelling, and we've tried to build them in
such a way that they do scale from a big brand
cutting a check for $100,000 to a person proud
of their post and wants to highlight it for five
dollars."
- David Karp, May 2012, The Verge
8. posting tools
pinned posts - keeps a piece of content at the top of each
followers feed, until they click a button to remove it.
10. promotional tools
radar - the place where popular
content from the community gets
featured. brands can pay to get
placement here, with a clear
indication of what is sponsored.
11. promotional tools
spotlight - tumblr allows brands to pay for space in the
equivalent of a subject-based yellow pages. the spotlight section
also features popular or notable users.
12. how tumblr makes money
all of these methods of generating revenue avoid putting
brands above users.
a brand can BUY what users can EARN, but there’s no product
(other than high-priced analytics from a third party) that is brand
only.
13. how tumblr makes money
the tumblr community doesn’t like the idea of brands ruining the
ambience with promotional messaging.
tumblr’s approach has been to put brands on equal footing.
14. problem
tumblr made approximately $13 million in 2012.
they’ve stated they want to make $100 million in 2013.
they want to do this by convincing brands that tumblr is the
place to build a community around creative content and brand
activations.
15. problem
“We [...] are confident that the world’s greatest
marketers and media companies will use these
products to set a new bar for creative
advertising on the web”
-Tumblr Spokesperson, May 2012, VentureBeat
17. problem
to increase access to top brands, tumblr has been partnering
with agencies.
most agencies haven’t mastered branded content yet.
18. strategy
tumblr’s problem isn’t just a matter of relevance or ability.
it’s a matter of understanding: brands and agencies are still
learning how to fill that curatorial role.
19. storyboard
tumblr has hired from the community, to ensure the people
building the service know what the platform actually means.
this is where storyboard comes from.
20.
21. storyboard
storyboard is a project by tumblr’s editorial team.
the focus is to create content to advertise the platform; to report
on the creative community that uses tumblr.
22. strategy
tumblr’s editorial team should be tumblr’s product.
(more accurately, tumblr should continue recruiting expert
content creation teams from specific verticals, and offer them to
brands and agencies as a consulting service.)
23. the product
a tiered consulting service, teaching agencies, and more
importantly brands, how to create great content that will
resonate with the tumblr community.
tumblr should essentially take the cottage industry that develops
around major players in social media, and turn it into an
incubation center.
24. the product
tier one: onboarding
a content creation team works with a brand to help them
develop a strategy that’s true to the brand and platform.
25. the product
tier two: consulting
a content creation team works with a brand to not only
strategize, but also provide support and insight on an ongoing
basis.
26. the product
tier three: content and community creation
a content creation team runs a branded tumblr account, in direct
support of a client.
27. the model
tumblr’s consulting division would have two main objectives:
getting brand entrenched in the platform, and getting them to the
point of self-sufficiency.
28. the model
this approach isn’t a long term business model - it’s an adoption
accelerator that will increase spending on tumblr’s current and
future promotional tools, and improve the platform’s standing as
an advertising destination.
29. the solution
get brands on the platform
help them succeed in building a relevant, engaged audience
build competence, and begin supporting new clients