IC12 - The Shift to Social Media


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Breakout Session Presented at the Rotary International Convention in Bangkok. Tuesday 8 May, 2012.

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  • Traditional marketing is passive; a one-way street. In the traditional model <click> someone creates marketing content Press Releases Radio Spots Television Commercials Flyers Brochures <click> And that is sent to the receiver <click> <click – this gets the arrow changing color> {emphasize the one way communications} There are still good reasons to use traditional marketing to get information out to people… but that’s another presentation.
  • Social Media marketing starts very similarly to the traditional marketing… <click> A person creates the marketing material which can be blogs, comments, pictures, video, stories, information, and the list goes on. <click> the material is put out on the Internet for people to find <click> The big, no huge, difference is now the person who finds the information can respond back <click> <click> This is a continuous two-way cycle
  • To put things in perspective, it took… 38 years to reach 50 million Radio users 13 years to reach 50 million TV users 4 years to reach 50 million Internet users 3 years to reach 50 million iPod users Some other statistics worth noting 25% of search results for the world’s top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products and services 54% of bloggers post content or tweet daily And the most important to you 78% of consumers trust peer recommendations over anything else
  • Realize this is a conversation, albeit an electronic conversation but it works the same way as if the people are in the room with you.
  • We need to start somewhere to build this shift, to get people interested in our Rotary. Let’s start with… <click>
  • Your Story!!! What excites you about YOU? What excites you about Rotary? {Melissa tells her story}
  • Let’s interview each other for some video. If you have a smartphone or a camera that takes video, pull it out (have you ever been in a Rotary meeting where you were told to take your phone out?) We have some flip cameras. Let’s interview people right here, right now. What’s your story? Don’t try and script it, just let it come out of you. Use your native language, that’s okay. Have fun!
  • IC12 - The Shift to Social Media

    1. 1. The Shift to Social Media Plugging in and Reaching Out
    2. 2. Traditional Marketing
    3. 3. Social Media Marketing
    4. 4. Social Media Statistics• 96% of Generation Y have joined a social network• Social Media has overtaken porn as the #1 activity on the Web• In less than 9 months Facebook added over 100 million users• Fastest growing segment acebook on Facebook is 55-65 year-old females
    5. 5. Steps to Success• Decide which social media platforms – Blogs, Twitter, LinkedIn, YouTube, Facebook, Google+• Pick the people who will manage your initiative• Create content and story• Educate everyone
    6. 6. The Tools
    7. 7. The Tools – Facebook
    8. 8. The Tools – Facebook
    9. 9. The Tools – Facebook
    10. 10. The Tools – Facebook
    11. 11. The Tools – Twitter
    12. 12. The Tools – LinkedIn
    13. 13. The Tools – YouTube
    14. 14. The Tools – YouTube
    15. 15. The Tools – Google+
    16. 16. The Shift
    17. 17. Start with
    18. 18. Start with Your Story
    19. 19. Let’s Play
    20. 20. The Shift to Social Media• Sharing pictures and stories of the… – Places we’ve visited – Things we’ve done – People we’ve met• Sharing our experience and excitement to keep Rotary growing