The document describes a proposed website called "O Melhor de Los Angeles" (The Best of Los Angeles) created by Victória Edelstein to provide tips and advice for exchange students visiting Los Angeles. The website would be in Portuguese and feature a calendar of events, news, recommended places to visit and eat along with a tip of the day. Content would be created by visiting locations, taking photos and videos, and writing opinions. The target audience is young people seeking guidance from someone their own age visiting the city.
Creative Industries Marketing Plan Presentation - S. Jay (University Assignment)Tom Pheby
This document provides background information on DJ and musician S. Jay. It outlines that he is from Leeds and produces house and garage music, drawing inspiration from genres like northern soul and R&B from his upbringing. The document discusses S. Jay winning a remix competition in 2015 and starting his own record label. It also provides details on where his music can be purchased and strategies to increase his social media presence and music sales.
Shawn Carter, known by his stage name Jay-Z, is an American rapper, record executive, and entrepreneur. He was born in Brooklyn, New York and is considered one of the greatest rappers of all time. Jay-Z maintains a social media presence through platforms like Twitter, Instagram, Facebook, and his own website. While he is less active on Twitter, he frequently posts photos and updates on Instagram and Facebook to engage with fans and promote his business ventures. Jay-Z effectively balances virtual engagement with fans online and physical promotion through appearances, concerts, and merchandise to maintain relevance across audiences of different ages.
The document discusses the changes in the music industry over time and what it takes to be successful as an independent artist today. It outlines that artists now must record their own music, promote themselves online through social media, upload videos to YouTube, and tour constantly to build a following. It emphasizes that artists need to develop their own unique image, sound, and stage presence. They must also maintain an active online presence and find creative ways to fund their career through street teams, merchandise, or investors. Overall, independent artists today require immense drive and a willingness to self-promote in order to succeed without a major record label.
The website URL for Katy B is simple and memorable at www.KATYBONAMISSION.com. The site features a large image of Katy B to promote her brand and engage fans. It also includes a link to her personal blog where she shares activities and daily posts to appeal to her target audience of teenagers and young adults ages 16-24. Katy B's Twitter feed is displayed to allow fans to follow her and connect through social media, an important platform for celebrities. The site also promotes Katy B's music and new music videos to give audiences a chance to view her work directly from her official website.
The document outlines conventions used in magazine advertisements for music. These conventions include the release date, album/song title, image of the album cover, artist name, information about where to purchase the album, record label logo, social media links, and reviews. The key purposes of these conventions are to promote the artist, sell the song or album, and catch the audience's eye. They help convey the artist and album to the target audience and attract their interest.
Abby Mazza is a 21-year-old singer-songwriter from Georgia who now lives in Orlando, Florida. She has 139 Facebook fans and 107 Twitter followers from performances of her light, ethereal music. Her upcoming single "Growing Small" will be released digitally on April 1, 2016. A distribution plan is outlined to expand her fan base through social media campaigns and a crowdfunding campaign to fund the single's release. The plan includes strategies for pre-release promotion, release day tactics, and post-release touring to promote the single and sell merchandise. The goal is to reach 2,000 Facebook likes, 1,000 Twitter followers, and 1,500 Instagram followers before release, and sell 1
Ellie Goulding is a British singer and songwriter who has gained popularity in North America in recent years. She has a unique style and voice. Goulding actively engages with her many fans, over 2 million on Instagram and Twitter, by posting photos daily and interacting with comments. She maintains a strong online presence across multiple social media platforms to promote her music and connect with fans.
My partner, Dylan Li, and I analyzed two existing burger blogs and created a burger blog of our own with the intent of bringing awareness and driving traffic to the restaurants we blogged about.
Visit: meatmeburger.blogspot.com
Creative Industries Marketing Plan Presentation - S. Jay (University Assignment)Tom Pheby
This document provides background information on DJ and musician S. Jay. It outlines that he is from Leeds and produces house and garage music, drawing inspiration from genres like northern soul and R&B from his upbringing. The document discusses S. Jay winning a remix competition in 2015 and starting his own record label. It also provides details on where his music can be purchased and strategies to increase his social media presence and music sales.
Shawn Carter, known by his stage name Jay-Z, is an American rapper, record executive, and entrepreneur. He was born in Brooklyn, New York and is considered one of the greatest rappers of all time. Jay-Z maintains a social media presence through platforms like Twitter, Instagram, Facebook, and his own website. While he is less active on Twitter, he frequently posts photos and updates on Instagram and Facebook to engage with fans and promote his business ventures. Jay-Z effectively balances virtual engagement with fans online and physical promotion through appearances, concerts, and merchandise to maintain relevance across audiences of different ages.
The document discusses the changes in the music industry over time and what it takes to be successful as an independent artist today. It outlines that artists now must record their own music, promote themselves online through social media, upload videos to YouTube, and tour constantly to build a following. It emphasizes that artists need to develop their own unique image, sound, and stage presence. They must also maintain an active online presence and find creative ways to fund their career through street teams, merchandise, or investors. Overall, independent artists today require immense drive and a willingness to self-promote in order to succeed without a major record label.
The website URL for Katy B is simple and memorable at www.KATYBONAMISSION.com. The site features a large image of Katy B to promote her brand and engage fans. It also includes a link to her personal blog where she shares activities and daily posts to appeal to her target audience of teenagers and young adults ages 16-24. Katy B's Twitter feed is displayed to allow fans to follow her and connect through social media, an important platform for celebrities. The site also promotes Katy B's music and new music videos to give audiences a chance to view her work directly from her official website.
The document outlines conventions used in magazine advertisements for music. These conventions include the release date, album/song title, image of the album cover, artist name, information about where to purchase the album, record label logo, social media links, and reviews. The key purposes of these conventions are to promote the artist, sell the song or album, and catch the audience's eye. They help convey the artist and album to the target audience and attract their interest.
Abby Mazza is a 21-year-old singer-songwriter from Georgia who now lives in Orlando, Florida. She has 139 Facebook fans and 107 Twitter followers from performances of her light, ethereal music. Her upcoming single "Growing Small" will be released digitally on April 1, 2016. A distribution plan is outlined to expand her fan base through social media campaigns and a crowdfunding campaign to fund the single's release. The plan includes strategies for pre-release promotion, release day tactics, and post-release touring to promote the single and sell merchandise. The goal is to reach 2,000 Facebook likes, 1,000 Twitter followers, and 1,500 Instagram followers before release, and sell 1
Ellie Goulding is a British singer and songwriter who has gained popularity in North America in recent years. She has a unique style and voice. Goulding actively engages with her many fans, over 2 million on Instagram and Twitter, by posting photos daily and interacting with comments. She maintains a strong online presence across multiple social media platforms to promote her music and connect with fans.
My partner, Dylan Li, and I analyzed two existing burger blogs and created a burger blog of our own with the intent of bringing awareness and driving traffic to the restaurants we blogged about.
Visit: meatmeburger.blogspot.com
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
Social Media Strategies; Fireside Lounge 05.29.2014awolford
The document provides information about Fireside Lounge, a bar located in Alameda, California. It discusses the bar's history dating back to 1942, current ownership, and goals for the future. These include increasing annual revenue and business value by 100% through implementing a new social media strategy and building their brand as a friendly neighborhood bar with quality craft beers and liquors. The bar owners hope to achieve these goals within one year of launching their social media content plan.
This document provides recommendations for Rough Hollow's social media strategy on Facebook, Twitter, and Pinterest. It recommends posting engaging photos and videos from Rough Hollow 3-5 times per week on Facebook, along with promotional content for upcoming events. It also recommends running targeted Facebook ad campaigns and regular contests to encourage engagement. Metrics like likes, shares, and comments will be tracked monthly to optimize the strategy.
The document provides over 50 suggestions for content to tweet, including tips for variety in tweets, monitoring your account, and being genuinely interested in others. It suggests tweeting quotes, blog articles, retweets, asking questions, sharing expertise, events, studies, work, photos, videos, polls, contests and more. It also lists resources for directories, influence, contacts and technical support on Twitter.
This social media marketing plan proposes strategies to promote Patiala restaurant across several platforms like Facebook, Twitter, Instagram, YouTube and blogs. It involves creating engaging content like photos, videos and contests to interact with customers and highlight the authentic Indian cuisine. The key goals are to build the brand, generate traffic to the website and manage online reputation. The target audience is residents and tourists in Dubai aged 23 years and above. Regular posts, monitoring and responding to queries are part of the plan to increase engagement across all social media profiles.
August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.
Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
The document discusses trends in digital media consumption in Canada. It includes a quote from Bryan Segal, vice president of comScore Canada, stating that the digital media industry is evolving as consumers engage with content across multiple platforms. The rest of the document outlines strategies for an online television blog, including using social media, blogs, videos, and mobile apps to engage an audience interested in television shows.
Beer Bloggers Conference Social Media PresentationLorraine Ball
This document provides social media best practices and strategies for brands. It discusses why social media is important for building relationships and getting feedback. The key to success is creating original, high-quality content that gives people a reason to engage. The document reviews best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. It also provides a case study on how a company used multiple social media channels in an integrated campaign to promote an event and saw significant increases in engagement and sales.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Social Media in Society - Company Audit Group Projectakampers
This document provides an overview and analysis of Niko Sushi's current social media presence and marketing strategies. It was found that while Niko Sushi has an established reputation for quality food, their online presence is lacking. The document analyzes Niko Sushi's website, Facebook, blogs, Pinterest and other social media platforms and finds little active engagement. Recommendations are provided for establishing accounts and regular posting on platforms like LinkedIn, YouTube, Flickr and others to better promote the business online. If implemented, these recommendations could help Niko Sushi reach more potential customers through an integrated social media strategy.
The document discusses how social media has become central to people's lives and interactions, with 50% of mobile traffic going to Facebook. It emphasizes managing your personal brand and reputation online through platforms like social media, and provides tips on building an engaging personal profile and online presence through tools like Hootsuite. The presentation also offers best practices for social media engagement, including when and how often to post on different platforms to maximize reach and influence.
A companion slide show for the Rule 4081 holistic workshop directed specifically towards artist in their own navigation and development of an online marketing plan. twitter.com/rule4081
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix ThemLynn White
Blogging for your small business is a wonderful way to share your expertise with your audience. Some of the common blogging mistakes can also keep you from reaching your audience in an even greater way. Discover what are the six blogging mistakes. If you aren't making them, you will learn how to avoid them and if you are making them, you will learn how to fix them.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
This document provides guidance and best practices for Red Bull athletes to use social media effectively. It discusses why social media is important for engaging fans, growing audiences and viewership. It also outlines strategies for sharing content on different platforms like Facebook, Twitter, Instagram and YouTube. Best practices include posting regularly, using hashtags and tags, being authentic and responding to fans. The document aims to help athletes leverage Red Bull's insights and resources to maximize their social media presence.
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
Social Media Strategies; Fireside Lounge 05.29.2014awolford
The document provides information about Fireside Lounge, a bar located in Alameda, California. It discusses the bar's history dating back to 1942, current ownership, and goals for the future. These include increasing annual revenue and business value by 100% through implementing a new social media strategy and building their brand as a friendly neighborhood bar with quality craft beers and liquors. The bar owners hope to achieve these goals within one year of launching their social media content plan.
This document provides recommendations for Rough Hollow's social media strategy on Facebook, Twitter, and Pinterest. It recommends posting engaging photos and videos from Rough Hollow 3-5 times per week on Facebook, along with promotional content for upcoming events. It also recommends running targeted Facebook ad campaigns and regular contests to encourage engagement. Metrics like likes, shares, and comments will be tracked monthly to optimize the strategy.
The document provides over 50 suggestions for content to tweet, including tips for variety in tweets, monitoring your account, and being genuinely interested in others. It suggests tweeting quotes, blog articles, retweets, asking questions, sharing expertise, events, studies, work, photos, videos, polls, contests and more. It also lists resources for directories, influence, contacts and technical support on Twitter.
This social media marketing plan proposes strategies to promote Patiala restaurant across several platforms like Facebook, Twitter, Instagram, YouTube and blogs. It involves creating engaging content like photos, videos and contests to interact with customers and highlight the authentic Indian cuisine. The key goals are to build the brand, generate traffic to the website and manage online reputation. The target audience is residents and tourists in Dubai aged 23 years and above. Regular posts, monitoring and responding to queries are part of the plan to increase engagement across all social media profiles.
August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.
Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"
Jason Molin's and Earl Lundquist's presentation to the Texas Commission on the Arts's Jan. 2015 Conference, State of the Arts: Engaging New Audiences. Their session is titled "Websites that Work: Building and Quantifying Your Success"
The document discusses trends in digital media consumption in Canada. It includes a quote from Bryan Segal, vice president of comScore Canada, stating that the digital media industry is evolving as consumers engage with content across multiple platforms. The rest of the document outlines strategies for an online television blog, including using social media, blogs, videos, and mobile apps to engage an audience interested in television shows.
Beer Bloggers Conference Social Media PresentationLorraine Ball
This document provides social media best practices and strategies for brands. It discusses why social media is important for building relationships and getting feedback. The key to success is creating original, high-quality content that gives people a reason to engage. The document reviews best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. It also provides a case study on how a company used multiple social media channels in an integrated campaign to promote an event and saw significant increases in engagement and sales.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Social Media in Society - Company Audit Group Projectakampers
This document provides an overview and analysis of Niko Sushi's current social media presence and marketing strategies. It was found that while Niko Sushi has an established reputation for quality food, their online presence is lacking. The document analyzes Niko Sushi's website, Facebook, blogs, Pinterest and other social media platforms and finds little active engagement. Recommendations are provided for establishing accounts and regular posting on platforms like LinkedIn, YouTube, Flickr and others to better promote the business online. If implemented, these recommendations could help Niko Sushi reach more potential customers through an integrated social media strategy.
The document discusses how social media has become central to people's lives and interactions, with 50% of mobile traffic going to Facebook. It emphasizes managing your personal brand and reputation online through platforms like social media, and provides tips on building an engaging personal profile and online presence through tools like Hootsuite. The presentation also offers best practices for social media engagement, including when and how often to post on different platforms to maximize reach and influence.
A companion slide show for the Rule 4081 holistic workshop directed specifically towards artist in their own navigation and development of an online marketing plan. twitter.com/rule4081
6 Common Blogging Mistakes: The How to Avoid Them And How To Fix ThemLynn White
Blogging for your small business is a wonderful way to share your expertise with your audience. Some of the common blogging mistakes can also keep you from reaching your audience in an even greater way. Discover what are the six blogging mistakes. If you aren't making them, you will learn how to avoid them and if you are making them, you will learn how to fix them.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
This document provides guidance and best practices for Red Bull athletes to use social media effectively. It discusses why social media is important for engaging fans, growing audiences and viewership. It also outlines strategies for sharing content on different platforms like Facebook, Twitter, Instagram and YouTube. Best practices include posting regularly, using hashtags and tags, being authentic and responding to fans. The document aims to help athletes leverage Red Bull's insights and resources to maximize their social media presence.
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
1. O Melhor de Los Angeles!
(The Best of Los Angeles)
Website
with
*ps
and
advice
about
Los
Angeles,
in
a
view
of
an
exchange
student.
Victória
Edelstein
2.
3. WHAT
HOW
WHY
What
–
A
website
about
Los
Angeles,
with
calendar,
news,
places
to
visit
and
eat,
*p
of
the
day
–
everything
in
Portuguese.
How
–
Visi*ng
new
places,
being
in
touch
with
new
cultures
and
people,
taking
pictures,
recording
videos
and
wri*ng
my
opinion.
Why
–
It
is
easier
to
have
someone
just
like
you
giving
*ps
and
opinion
about
Los
Angeles.
4. Persona
Amanda
has
21
years
old,
she
is
Brazilian,
s*ll
in
college.
Her
hobbies
are
travelling,
watching
movies,
hanging
out
with
friends,
find
new
places
and
cultures.
She
really
enjoy
social
media
and
she
is
always
looking
for
new
websites
and
blogs.
One
of
her
addic*ons
is
to
shop
online.
One
of
her
favorites
countries
is
US;
she
has
already
traveled
to
some
ci*es
as
New
York,
Miami
and
Orlando,
however
she
is
expec*ng
to
go
to
Los
Angeles,
as
she
loves
going
to
the
beach,
shopping,
movies
and
celebri*es.
She
believes
she
can
find
her
self
in
this
city.
As
she
is
young,
she
looks
for
help
from
someone
that
has
almost
the
same
age
of
her,
so
she
can
follow
some
*ps
like
where
to
eat,
where
she
can
find
celebri*es,
and
what
are
the
events
happening
while
she
is
there.
5. Smart Objectives • Website
-‐
Acquire
200
views
per
day
by
the
end
of
2015
Tactics • Website
–
posts,
pictures,
videos,
*ps,
calendar,
experience
stories.
• Instagram
–
post
pictures
of
places,
restaurants,
events
–
always
using
the
website
link
• TwiXer
–
posts
with
*ps,
pictures
and
link
to
the
post
on
the
website
• Facebook
–
pictures
and
videos,
post
and
always
a
link
to
the
website.
• YouTube
–
videos
of
different
places
• E-‐marke*ng
KPIs per Tactic • Website
–
number
of
views
(Google
Analy*cs)
• Instagram
–
number
of
likes,
followers
and
comments
• TwiXer
–
number
of
followers,
retweets
and
replies
(Twilert)
• Facebook
–
number
of
followers,
likes,
comments,
• YouTube
–
number
of
followers
and
likes/dislikes
• E-‐marke*ng
–
replies
Target per Tactic • Website
–
200
views
per
day
• Instagram
–
40
likes
per
pictures,
5
new
followers
per
day.
50
clicks
per
post
• TwiXer
–
5
retweets,
15
men*ons,
30
new
followers
per
week.
60
clicks
per
post
• Facebook
–
25
new
followers
per
week,
15
likes
per
picture/video,
50
clicks
per
post.
• YouTube
–
300
views
per
video.
10
clicks
per
post
6. Content
Criteria
Does
It
create
value?
–
is
it
relevant
to
this
pla4orm’s
culture?
–
is
it
7mely?
It
is
useful,
helpful
and
interes*ng
>
it
is
relevant
for
young
people
that
use
social
media
and
search
for
everything
>
it
is
*mely,
posts
are
always
new
and
people
try
to
find
help
in
the
internet
to
already
know
what
they
should
do
7. Content
Pillars
Pillar
1
Event
Calendar
Pillar
2
Restaurants/food
Pillar
3
Places
to
visit
Pillar
4
Tip
of
the
day
Full
calendar
with
events,
concerts,
games,
premiers,
etc.
List
of
restaurants,
with
pictures,
reviews,
prices.
What
typical
food
they
should
eat.
A
lot
of
different
places
to
visit,
with
review,
pictures
and
video
to
give
and
idea
to
the
reader.
Post
with
different
kinds
of
*ps
to
help
people
in
LA,
as
prices,
parking,
discounts,
etc.
8. Content
Strategy
Content
Pillars
THEM
–
Brand
Essence
YOU
(POV)
Execu*on
Event
Calendar
Curator
Filtering
Crea*ng
a
full
calendar
of
famous
events
happening
in
Los
Angeles
Restaurants/food
Useful
and
Prac*cal
Expert
Review
of
restaurant
already
tried,
with
pictures
and
address
Places
to
visit
Ideas
and
Helpful
Insider
and
Local
All
kind
of
interes*ng
places
to
visit
in
LA,
with
pictures
and
videos
Tip
of
the
day
Helpful
and
Prac*cal
Helpmate
Every
new
thing
discovered
that
can
be
helpful
will
be
posted
10. Content
Plan
Channel
FACEBOOK
Channel
TWITTER
Channel
INSTAGRAM
Channel
YouTube
Channel
WEBSITE
Monday
Where
should
I
go
Tip
of
the
Day
Link
to
website
post
Place
of
the
day
Post
Tuesday
Post
of
the
website
Link
to
website
post
Place
of
the
day
Post
Wednesday
Post
of
the
website
Tip
of
the
Day
Link
to
website
post
Place
to
eat
Post
Thursday
What
should
I
see
Link
to
website
post
Place
of
the
day
Post
Friday
Post
of
the
website
Tip
of
the
Day
Link
to
website
post
Place
of
the
day
Post
Saturday
Post
of
the
website
Link
to
website
post
Place
of
the
day
Post
Sunday
Post
of
the
website
Link
to
website
post
Place
to
eat
Video
of
the
week/new
place
Post
11. Example
of
one
Tweet.
Tip
of
the
Day
with
Link
to
Website
13. MODERATION
&
ESCALATION
Comment
Positive
Negative
Acknowledge
like
reply
low
high
reply
publicly,
with
referral
to
F.A.Q
Reply
publicly,
with
steps
to
address
immediately
Request
private
message
(ESCALATE
IF
NECESSARY)
NOTIFY
MANAGER.