The document discusses the importance of social media advertisements for businesses. It outlines how social media was initially used for communication but is now a powerful promotional tool. The top 5 social media networks - Facebook, Twitter, LinkedIn, Pinterest, and Google+ - are described. The document also discusses how businesses can use social media to develop customer relationships, introduce products/services, and gain consumer opinions. Overall, it argues that social media offers opportunities to strengthen brands and drive business success.

1. The Importance of Social
Media Advertisements

2. INTRODUCTION
Throughout the years social media has been used for many things including reconnecting with friends,
chatting, as a digital newspaper, and so much more but recently social media has become a powerful tool
in the promotion of businesses, small and large. In today's society, companies and people manipulate
social media in order to promote themselves, others, companies, as well as products and services. When
molded correctly social media allows companies to branch out and achieve more than ever before.

3. The Rise of Social Media
When Social media first became popular it was primarily used as a way of
communication. the popularity of these types of websites caught the attention of
companies looking for ways to reach out to their target markets.
Today social media sites are primarily if not completely paid for by ads purchased by
several companies.

4. Social Media Today
The top 5 social media networks include:
Facebook: top social networking site. Notorious for advertisements.
Twitter: social media site with the primary function of giving the general public
updates: product, service, and personal updates are just a few of the uses of twitter.
LinkedIn: Business based social networking site.
Pinterest: social networking tool established to allow the general public to post
desired products and services.
Google+: google's answer to Facebook. Will soon have the most advanced
advertisement opportunities available.

5. The Rise of Social Media
When Social media first became popular it was primarily used as a way of
communication. the popularity of these types of websites caught the attention of
companies looking for ways to reach out to their target markets.
Today social media sites are primarily if not completely paid for by ads purchased by
several companies.

6. Uses of Social media in the Business world
 Use social media to develop a relationship with customers and fellow companies
use social media to stand out among similar companies.
 Companies use social media to introduce the companies features and benefits to
the target market.
 Social media allows the company more control over what is perceived by the
general public.
 Social Media gives the company a gateway to customer opinions and suggestions.

7. Social Media Sites
Facebook
pro: Facebook offers ad spaces for a fee as well as offers fan pages for companies in which consumers can "follow" the company and share experience with the company
with other consumers.
con: Facebook may be the most popular social networking site in this day and age but it is quickly becoming obsolete as well as may companies are starting to report bad
publicity associated with the opinions of the general Facebook public.
Twitter
pro: allows consumers to participate in promotions run by companies such as drawings and deals.
con: this website is primarily used by celebrities
LinkedIn
pro: world largest business oriented social networking website. allows business connections that other social networking websites cannot.
con: slightly confusing and slightly difficult to make personal connections and the website is stiffly professional.
Pinterest:
pro: allows people to quickly show others things that they enjoy and find similar things that they might enjoy
con: mostly product oriented. very disorienting business wise.
Google+:
pro: connects everything in one place including the company page, links to company's official website , as well as recommends the company's posts to consumers whom
favorite similar pages. this website is slowly starting to overtake Facebook.
con: not yet as popular as some of the other social networking sites currently

8. opportunities and benefits in Social media
 Most social media sites offer ad renting for small fees
 Social media ads and even accounts draw the attention of the target market as well
as allow more information about the company to be distributed.
 The development of social media accounts allows your company to be shown
within search engine pages.
 Social Media strengthens customer relations.
 Some websites offer tools to better improve the experience of the company

9. conclusion
Overall social networking is used by several businesses spawning both success and
failure. Social networking offers tools and tips that enhance the customer experience
as well as grow a business quickly. social networking is the best way to promote a
business in this day and age.

10. Citation
 http://www.knowledgetransfer.net/dictionary/ITIL/en/Business_Process.htm"ITIL
Definition: Business Process (v2, V3)." ITIL Definition: Business Process (v2, V3). N.p.,
n.d. Web. 09 Nov. 2014.http://www.ebizmba.com/articles/social-networking-
websites"Top 15 Most Popular Social Networking Sites | November 2014." Top 15
Most Popular Social Networking Sites | November 2014. N.p., n.d. Web. 07 Nov.
2014.http://www.entrepreneur.com/article/204492"10 Ways a Facebook Fan Page
Helps Your Business." Entrepreneur. N.p., n.d. Web. 08 Nov.
2014.https://plus.google.com/https://www.facebook.com/https://twitter.com/https:
//www.linkedin.com/http://www.pinterest.com/