February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels. Check out this report for more insights into the top campaigns in February.

1. Social Media Shakedown of Top Brands in February 2014
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Brands that Gained the Most New Fans
added more than 30.9 Million Fans
35,000,000
30,932,052
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
-
February 2014
12,573,089
9,419,825
2,566,099
2,059,443
2,055,212
1,639,988
1,424,460
998,275
875,696
853,705

5. Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 161%
180%
160%
161%
140%
120%
111%
110%
100%
100%
89%
85%
80%
80%
77%
73%
68%
60%
40%
20%
0%
Airbus
Group
February 2014
EASTPAK
Intuit
BuzzFeed FaithWords
QuickBooks
Video
Clinique
Whole Fruit Ensighten
Case Logic
Sugar
Babies

6. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
February 2014
Brand

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
February 2014
Brand

8. A Closer Look at
Selected Top
Brands

9. Air Wick – Valentine’s Day Contest
Air Wick ran a contest around Valentine’s Day on its Facebook page and the posts around the contest
saw high levels of engagement among its fans in early February.
Air Wick garnered an overall average
engagement score of 888, which is more
than twice the sector average of 376.

10. Coach – BrightenUp25
In February, Coach ran the ‘BrightenUp25’ campaign and offered 25% discount vouchers for its fans on
Facebook. The posts around the campaign garnered an average engagement score of 974, while the
overall average engagement score for the brand was just 715.
Coach ran 3 campaigns in February with ‘BrightenUp25’
engaging the best with its fans.

11. Tiffany & Co. – Send a Tiffany Valentine
Between 1st and 14th February, Tiffany & Co. allowed its fans to send a personalized Valentine’s Day gift from its
Facebook page. The campaign garnered an average engagement score of 767 and was its most engaging
campaign in February.
Tiffany & Co.’s overall average
engagement score was 776 ,
while the sector average was
513.

12. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

13. Brands that Gained the Most New Followers
1,000,000
added 929K new Followers on Twitter
929,395
900,000
800,000
700,000
643,319
600,000
488,907
500,000
471,460
446,590
441,056
400,000
311,270
300,000
288,299
287,724
278,756
BBC
Breaking
News
The New
York Times
Dior
200,000
100,000
-
YouTube
February 2014
Vine
Instagram
Twitter
Ellen
DeGeneres
CNN
Breaking
News
CNN

14. Brands that Tweeted the Most
News brands have been the most prolific tweeters
7,000
6,279
6,000
5,000
4,000
3,469
3,457
3,042
3,000
3,027
2,570
2,473
2,407
NBC Los
Angeles
TheStreet
2,288
2,150
2,000
1,000
-
Huffington
Post
February 2014
Business
Insider
The
Guardian
Slate
NBC10 The Boston
Philadelphia Globe
The New Hollywood
York Times Reporter

15. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
February 2014
Brand

16. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
February 2014
Brand

17. A Closer Look at
Selected Top
Brands
SO

18. Chevrolet - #PurpleYourProfile
Chevrolet asked its followers to turn their Twitter profile pictures purple in support of cancer survivors for World
Cancer Day. As a result, #PurpleYourProfile was the most engaging hashtag for the brand with an average
engagement score of 702 and was used 12,000 times by its followers.

19. JetBlue - #jbtweetheart
On Valentine’s Day, JetBlue asked its followers to tweet using the hashtag #jbtweetheart for a chance to win a
treat on the same day. This generated lots of buzz for the airline on Twitter.
#jbtweetheart was used 1,057 times by JetBlue’s
followers on 14th February.
@JetBlue was mentioned 1,812 times on 14th
February.

20. Samsung Mobile US – Galaxy S5 Launch
Samsung Mobile US announced the launch of the Galaxy S5 on Twitter on 24th February, which saw high levels of
engagement among its followers. #GalaxyS5 was the most engaging hashtag for the brand with an average
engagement score of 997.
Samsung Mobile US garnered an engagement
score of 997 on the 24th February, while the
overall average engagement score for the
brand was just 68.

21. Esurance – #EsuranceSave30
The first commercial to air after the Super Bowl, Esurance asked its followers to tweet using the hashtag
#EsuranceSave30 for a chance to win $1.5 Million. As a result , Esurance Twitter handle was abuzz with activity and
saw very high engagement among its followers.
#EsuranceSave30 was used 304,896 times by
its followers in February.
Esurance’s grew its follower base by a
whopping 1,456% and added more than 195K
followers between 2nd and 3rd February.

22. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

23. Brands with the Most New Views*
added an incredible 58 million views.
70,000,000
60,000,000
58,006,525
50,000,000
38,089,726
40,000,000
32,178,147
27,865,291
30,000,000
27,371,312
20,000,000
16,074,822
14,795,128
12,789,526
12,131,113
12,013,866
Chrysler
Maserati
10,000,000
-
Red Bull
Budweiser
GoPro
Coca-Cola
Bud Light
Procter & Toyota USA PlayStation
Gamble
* TV shows, Entertainment, Sports and News channels have been excluded from the analysis
February 2014

24. Top Videos of the Month
Maserati – Ghibli - Strike
Coca Cola – America is Beautiful
February 2014
Chrysler – All New Chrysler 200
Schwarzkopf – A Declaration of Love

25. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
February 2014
Brand

26. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
February 2014
Brand

27. A Closer Look at
Selected Top
Brands
SO

28. Maserati: Ghibli - Strike
Maserati’s Super Bowl spot about its ‘Ghibli’ model was
the most viewed brand video in February with more
than 12 million views.
Video Views Growth

29. Chrysler – The All New Chrysler 200
The official Chrysler 200 Super Bowl commercial
featuring Bob Dylan garnered more than 11 million
views in February.
Video Views Growth

30. Coca Cola : America Is Beautiful
Coca Cola’s ‘America Is Beautiful’ Big Game commercial
was the most viewed video on its channel in February
with more than 10.9 million views.
Video Views Growth

31. Schwarzkopf : A Declaration Of Love
‘A Declaration of Love’ video from Schwarzkopf’s Nectar
Color was viewed more than 10 million times on its
YouTube channel in February.
Video Views Growth

32. THANK YOU
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