Unmetric analyzed leading US apparel brands' social media presence in June 2014. Some key findings: - Forever 21 had the highest average engagement and most posts. Nike grew its fan base the fastest and had the most tweets. Banana Republic had the highest response rate to fans. - On Instagram, Forever 21 had the highest engagement score and most engaging filter was Lo-Fi. Gap's most engaging hashtag was #bloomierules. - On Pinterest, Bloomingdale's had the most total pins and Nordstrom had the most new pins. Puma showed the highest growth in fan base. - The report provides insights into content and engagement strategies as well as hashtag, customer service